Presented By: Rohit Kishore (145) Varun Kalra (178) Varun Kumar (179) Shikha Sathpathy (156) Saumya

kaushik (221)

INTERPRETATION

From March to June 09

10% increase in total no. of customers.  10% decrease in ARPU Reasons  No. of subscribers increased due to decrease in call rates  ARPU has decreased due to increased competition and price war.


Proportion of Prepaid and Postpaid Subscribers



Post paid subscribers are more in metros i.e. 14.66% as compared to circle A,B and C subscribers. Prepaid are maximum in circle A,B and C

Average Revenue Per User

Post Paid Subscribers


Maximum ARPU gained from metros i.e., Rs 615 per month.

Pre Paid Subscribers



Maximum ARPU gained from circle A,B and C i.e., Rs 164 per month.

Revenue Break Up

Roaming 8%

SMS 4%

VAS 8%

Rental 18%

Rental Call Charges Roaming

Call Charges 62%

SMS VAS

Marketing Strategies

Formulated Plans


Problem Statement :Less revenue from SMS service

StrategyStrategyBringing SMS pack of Rs.48/- with 350 local and 50 Rs.48/STD SMS free. How revenue can be generated through this Strategy

Continued


Problem Statement :Maximizing MOU (Minutes of Usage)

StrategyStrategy Night calling pack with calling rate 5p/min with rental tariff of Rs.55/Rs.55/ Packs of local and STD minutes free with a pack of Rs 40/- giving 6000 free seconds. 40/How revenue can be generated through this strategy

Continued


Problem Statement ::Less revenue through VAS

Strategy ::GPRS with as usual charge of 10p/10kb but for getting broadband speed make a additional recharge of Rs.100 and get boosted with free download upto 50MB. How can this strategy help in increase in revenues

Continued


Problem Statement :Focus on rural customers.

Strategy ::Under the same umbrella creating a separate brand of Airtel specially to make a difference between their elite customer & rural customer under the name of Apna Airtel . How can this strategy help increase in revenues