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On Waxpol-Mrktg
On Waxpol-Mrktg
PHYSICAL DISTRIBUTION & TAX STRUCTURE OF WAXPOL INDUSTRIES LTD. SUBMITTED BY: SAURABH SAGAR (32) SOWMITRO CHATTERJEE (33) SOUMIK DUTTA (34) ALPANA KUMARI (35) SATISH SINGH (36) SOUMYAJIT DAS (37) XAVIER INSTITUTE OF SOCIAL SERVICE DR. CAMIL BULCKE PATH, RANCHI
COMPANY PROFILE:
The
OBJECTIVE:
PRODUCT PORTFOLIO :
Premium car polish ( 100 & 200 gm) Carnauva car polish ( 250 gm) Silky touch(150 & 300 gm) Silicon polish(300ml) Auto polish(100gm,200gm,500gm & 3kg) Car shampoo(20 & 200 ml) Liquid wax(150 &5 ltr) Protectol polish(200ml) Zin I(250gm) Wind shield(100ml & 200ml) Tyre shine(300ml) Vinyl leather(100 ml,200ml&3.5lit) Metal polish(100ml & 200ml) Heavy duty car wash(500ml) Rubbing compound(50gm)
auto polish
DISTRIBUTION FRAMEWORK:
Waxpol distributes their products in two ways:
Through wholesaler which is Topsel Marketing Pvt Ltd for Jharkhand and Bihar.
Waxpol manufactures their products and stores it in their own godown. As the order placed by their wholesaler they send the products to the wholesalers premises. The wholesaler (Topsel) distribute the products in their own branches located in Dhanbad, Ranchi & Jhamshedpur.
The wholesaler(Topsel ) distributes the products to the Local market and Distant market retailers or small dealers. a) Local market retailers sell the product to the customers. b) Distant market small dealers send the products to small retailers and then it goes to the customers.
Topsel
Topsel Dhanbad
Topsel Ranchi
Topsel Jhamshedpur
Retailers
wholesalers
Customers
OUTSIDE JHARKHAND :
Outside the state, Waxpol sends their products to various branches located in different parts of India. The branches choose wholesalers. The wholesalers appoint retailers for channelizing the sale the products. Retailers finally sells the products to the customers.
OUTSIDE JHARKHAND :
DIAGRAM (FIVE PLACES TAKEN):
Manufacturer
Wholesaler
Wholesaler
Wholesaler
Wholesaler
Wholesaler
Retailers
Retailers
Retailers
Retailers
Retailers
customers
customers
customers
customers
customers
DISPATCH OF PRODUCTS:
The order or indenting is done on the basis of forecasting with regard to the past trends. Indenting is done twice a month. Topsel Marketing Pvt.Ltd. is a stockiest (Authorized Dealer) which places order to Waxpol. Topsel Marketing Pvt. Ltd. receives order from several big dealers, small dealers and retailers situated at different areas. Topsel places the order to the Waxpol according to the order they receives from the several dealers and retailers. Distribution is done in local market by rickshaw and auto. For distant distribution they transport the material by truck.
The retailers choose the transportation systems-the retailers sends the truck to the Topsel.
PAYMENT MODE
a)Retailers and small dealers takes the materials on credit from the topsel.
b)Topsel recives the material from waxpol on credit basis & pays the payments after they recive money from the retailers or small dealers( after the sell of the materials).
INDENTING - PROCESSING MODE OF TRANSPORT DELOADING WAREHOUSING PROPER PRODUCT HANDLING DELIVERY TO RETAILER CUSTOMER
P K Logistics Sugam Paribahan Bharat route carrier NGT Fret carriers Joshi transport(Kolkata)
According to the demand Reputation Banking details Rate settlement and contract
TAX
WAXPOL INDUSTRIES
Turnover
52,60,03,294
59,77,68,599
PBT
91,97,220
2,66,65,201
Market price = Rs 125(Waxpol ultra premium car polish (small) Company keeps a markup of 30 % i.e. (on Rs.125)= Rs.28.85. So, the price comes to Rs.96.150. On Rs.96.15 they give 20% discount to their wholesalers i.e. Rs.16.025( 20% on 96.150). Now price is Rs. 80.125 (list price).
VAT = 14% Rs.80.125+Rs.11.22(14% vat)= Rs.91.345 is the price on which Waxpol discharges their polish wholesalers margin= 5 % i.e. Rs. 4.57. So Total = Rs.91.345+4.57= Rs. 95.92. On this they charge 14% VAT from their retailers. So, Rs. 109.35 is the price on which retailers receive the product and then they sell it on 125 or 120 (depends on customer).
Excise duty (10%) on the MRP 30% Amendment value. (Note: 30% amendment value exempted by Govt. of India). Rs.125 is the MRP 30% (AV) i.e. Rs. 87.5 Now, they pay 10% excise duty that is Rs. 8.75 and on that (8.75) they pay 2% education cess. So, total price comes to Rs.98 And on Rs.98 they pay 2% CST i.e. Rs. 1.96. so, total comes to 99.96. That is the price on which Waxpol supplies their car polish to the wholesaler outside Jharkhand.