Retailers Analytics

A. Profit per customer. B. Which day of the week people shops more? C. No. of transaction per day. D. Purchase product in the past. E. Identify non-returning customers. F. Identify Customers(categorize): y Purchase product X in the past. y More than X transactions in the past Y months. y Customer with mobile, telephone no. or email-id G. Identify slow moving merchandise stock. H. Identify items that seems to have a strong correlation with each other (i.e. with the sale of item A often results in the sale of Item B). I. Trend Analysis: Using historical data to make accurate predictions about future spending- in terms of amounts, categories, even brands J. Loyalty programme: Customer profile database will show retailers- what their customers are spending across a variety of product, service and brand categories. K. Market Basket Analysis: It will tell retailers what products and services are most likely to be bough together- if the average number of items my customer purchase seems to be declining.

L. Formal trade area analysis: Calculates sales potential, market propensity and the probability of success of a variety of marketing and promotional activity M. Location Intelligence: It enables the retailers to understand the geographical clusters of the customers who shop at their stores. This enables them to profile them and also to decide on location of their future stores. Location Intelligence improves the readability when the clusters are combined with geographical maps.

Consumer analytics N. Cost of the items in different stores O. What promotion activity are taking place in stores P. What royalty they are getting as a loyal customer of the retailers Q. Review report of the product. R. Discounts they are getting in different stores S.