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1. Information stored in short-term memory last half a minute or less. 2. Grouping or packing information that exceeds the (7+2) (7-2) memory span. 3. Limited memory is usually retained for 30 seconds unless we use strategies to retain longer. 4. The tendency to recall the items at the beginning and end of a list mere readily than those in the middle. About the world. 5. A person s knowledge of the world. 6. Holds information from the world in its original sensory form only instant not long before visual auditory and other senses. 7. A relatively permanent type of memory that stores huge amounts of information for a long time. 8. The first step in memory the process by which information gets storage. 9.