Dell Inc.

In 2008 : Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computer

Presented : Kanamutya Lucky Mulyo

Company Background
(taken from P.322)

PC Industry Condition
(taken from P.343) identify player

Company Strategy (2002-2007)

1. 2. 3. 4. 5. 6. 7. Build To Order Manufacture Partnering with Suppliers Direct Sales Strategy Expansion into New Product Customer Service & Technical Support Customer-Driven R&D Standardized Tech

1. Build To Order Manufacture

2. Partnering with Suppliers

3. Direct Sales Strategy

4. Expansion into New Product

5. Customer Service & Technical Support

6. Customer-Driven R&D

7. Standardized Tech

DELL VS HP

Dell Future Prospects

THANK YOU