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  • Samsung

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    Gaurav Malpani
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    Samsung as a company (Current Scenario) +Strategy, Brand image, Positioning, change over from 1997 to 2002-03 Advertising strategy and marketing communication +Role of Kim in the change +Use of FCB and its recommendations Goals for the next step and recommendations for the same company.

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    Samsung as a company (Current Scenario) +Strategy, Brand image, Positioning, change over from 1997 to 2002-03 Advertising strategy and marketing communication +Role of Kim in the change +Use of FCB and its recommendations Goals for the next step and recommendations for the same company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views3 pages

    Samsung

    Uploaded by

    Gaurav Malpani
    Samsung as a company (Current Scenario) +Strategy, Brand image, Positioning, change over from 1997 to 2002-03 Advertising strategy and marketing communication +Role of Kim in the change +Use of FCB and its recommendations Goals for the next step and recommendations for the same company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Samsung as a company (Current Scenario)

    Strategy, Brand image, Positioning, Status among competitors, Change over from 1997 to 2002-03 Advertising strategy and marketing communication Role of Kim in the change Use of FCB and its recommendations

    Goals for the next step and recommendations for the same

    Company Background and Strategy


    Vertical Integration Hardware Focus Product Breadth Digital Product Innovation Digital Convergence

    Marketing at Samsung
    Marketing Organization Allocation of Marketing Resources Market-Driven Change

    Samsung s Market Position


    International Expansion

    Consumer Research Conclusion

    Digital Convergence
    Driving technological innovation through concept of Pillar Products Leader in the era of Digital Convergence

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