Services Marketing 1. What is Service Promotion? Write about marketing communication mix in brief. 2.

Explain about New Service Development. 3. What are the steps involved in Marketing Planning process? Discuss. 4. Write short notes on : a) Service Pricing objectives b) Service pricing methods International Business Management 1. Explain concept of culture playing in International Business. 2. How Export Promotion and Import Substitutions changes economy status. 3. World Trade Organization and impact on world business. 4. Explain the Risk Management in International Business Management. Global Human Resource Management 1. 2. 3. 4. The need of GHRM in the place of HRM. Explain cross culture difference in global context. Write challenges in GHRM and explain duties of Global HR manager. Explain GHRM concept that may change a organization.

Strategic management 1. 2. 3. 4. What are the levels that take place of strategic implementation in an organization? Define mergers and acquisitions? Explain their merits, demerits and limitations? What is diversification? Explain its types. Discuss the role of strategist and strategic control systems in business?