Helvetica A Documentary Notes February 2, 2012 y Name of documentary, author/producer, and year.

o Helvetica o Gary Hustwit o 2007 Is it "informational" or "promotional"? support your argument. o Promotional I don t think typeface should be expressive. o Explaining their opinions of why Helvetica is an excellent typeface Who is the primary audience it aimed at? o Everyone who thinks something else is better than Helvetica What is the relevance of it to speci c areas/topics of our course? o Typeface can affect the perception of the rest of the design o Things can become overused According to the lm, how does type affects our lives? o Every way o Affects the impression we have of the things associated with the text

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