Mahindra & Mahindra E-Business initiatives ABSTRACT

Mahindra & Mahindra started its E-Business initiatives in 1995. E-Business started with the launch of a dedicated network across 8 manufacturing locations, 33 area offices and 4 branch offices. In June 1996, M&M launched its website mahindraworld.com, which was one of the first corporate websites. In 2000, M&M extended the Intranet to three websites dedicated to suppliers and dealers of the automotive and farm equipment sectors. In the same year, it started CRM and SCM initiatives, which helped in analyzing customer buying behavior and product development with the help of data mining tools. All these initiatives seemed to have paid off and in 2003 M&M's farm equipment sector won Japan's prestigious Deming award. The sites teammahindra.com and kisanmitra.com, created to do business with the dealers of utility vehicles and farm equipments respectively, made it easier and faster for M&M to get orders from the dealers and to know about the status of sales at each dealer's outlet. In addition to these initiatives, M&M also launched product-focused sites, such as mahindrascorpio.com and mahindra-bolero.com. These sites were aimed at making customers aware of the features of Scorpio5 and Bolero6 and consequently increase their sales. M&M also used Customer Relationship Management (CRM) as a data-mining tool. CRM helped M&M to know about the problems in the existing products, if any, and develop new products with the help of information collected from the customers about the vehicles'performance. Issues:

E-Business, Enterprise Resource Planning (ERP) Implementation.

Analysis : Mahindra Satyam (Satyam), a new brand identity of Satyam Computer Services Ltd., is a global information technology (IT) and software solutions provider. The services offered by the company include systems design, software development, system integration, and application maintenance. Its IT services include application development and maintenance, consulting and enterprise business solutions, extended engineering solutions and infrastructure management services. Satyam operates through two business segments, namely, IT services and business process outsourcing (BPO) services. It operates globally through development centers located in the US, the UK, Japan, Australia, Middle East and Singapore. The company is headquartered in Andhra Pradesh, India.