THI KHA BIU KHA HC: NNG CAO NNG LC QUN L V XY DNG CHIN LC TRUYN THNG Kha hc din

ra 04 ngy t th Ba n th Su. C th nh sau: Th Ba: Ni dung: Bui sng: - Khai mc. - nh hng chin lc pht trin ngnh thng tin v truyn thng Vit nam n nm 2020 (TS. L Don Hp Nguyn B trng B Thng tin v Truyn thng) - nh hng cng tc thng tin v truyn thng trong giai on mi (. o Vn Lng Ph V trng Ban tuyn gio Trung ng ti Tp. HCM). Bui chiu: - Vn ha X hi v Truyn thng Ging vin: ng Hng Giang Thc s bo ch v truyn thng i hc Griffith - c. Th T: Tm l truyn thng Th Nm: Mn hc: Truyn thng quc t , hi nhp v thc t ng dng ti Vit Nam. Th Su: Xy dng v pht trin chin lc truyn thng T 13:30 n 15:00 L thuyt: Xy dng v pht trin chin lc truyn thng T 15:00 n 15:15 - Ngh gii lao (im tm nh - Tr, coffe, bnh ngt, tri cy) T 15:15 n 16:15 - L thuyt: Xy dng v pht trin chin lc truyn thng (tip theo) T 16:15 n 16:30 Phn Ban (ty theo s lng hc vin La chn hc vin cc tnh ln cn vo cng Ban thun tin i li, trao i xy dng d n truyn thng (trong trng hp d n c a vo ng dng thc t) - Bu Trng ban. Tn gi: Ban truyn thng (khng thng trc) Trung tm h tr pht trin TT&TT B thng tin v truyn thng. Bi tp ng dng v gi : Xy dng v pht trin chin lc truyn thng cho Hi

nn nhn cht c mu da cam Vit Nam trong v kin i bi thng cc cng ty ha cht M (ln 2) vo thng 3-2012. 3/6 Ghi ch: D n ca Ban hay nht, ph hp, hiu qu v kh thi nht s c trnh lnh o B thng tin v truyn thng xut Th tng chnh ph trin khai thc hin. Th Nm Cc hc vin tc nghip t doLy hi trng lm Vn phng Ban truyn thng. Mi Ban s t phn cng vai tr, trch nhim cng vic ca mi hc vin thu thp ti liu, tp hp v xy dng chin lc truyn thng. Trung tm h tr pht trin truyn thng c nhim v to iu kin thun li nht trong kh nng cc Ban (hc vin) hon thnh nhim v nh: Vn phng, internet, gii thiu cc c nhn, t chc v cc u mi lin quan Ging vin thng trc ti Vn phng (sng chiu) trao i kin, h tr vi cc Ban (hc vin) khi cn thit. 4/6 Th Su Mi Ban c vn: i din lnh o Ban tuyn gio TW (01), B TT&TT (01), Lnh o Hi nn nhn cht c mu da cam (01), cc ng ch Trng i din B TT&TT pha Nam (01) v Gim c Trung tm h tr pht trin TT&TT (01) Mi 5 nn nhn tiu biu ca Hi nn nhn cht c mu da cam TPHCM n d - pht

biu cm tng. Mi MC dn chng trnh. Mi cc c quan Bo, i.Chun b ti liu PR cung cp cho phng vin. Bui sng: Tng Ban thuyt trnh (bng power-point) Phn bin t Ban c vn T 7:30 n 8:15 Ban 1(theo bc thm) 15 phn bin tr li. T 8:30 n 9:15 Ban tip theo 15 phn bin tr li. T 9:30 n 9:45 Ngh gii lao (im tm nh - Tr, coffe, bnh ngt, tri cy) T 9:45 n 10:30 Ban cui 15 phn bin tr li. T 10:45 n 11:00 Ban c vn hi Bnh chn. T 11:00 n 11:30 Cng b kt qu bnh chn, tng hoa cho cc Ban, ng thi pht chng ch cho cc hc vin. T 11:30 n 11:45 i din lnh o B TT&TT pht biu b mc kha hc. T 11:45 n 13:00 Tic buffet v giao lu 5/6 Ban t chc tin cc hc vin tr v a phng. 6/6