Insert Company Name/Year

Marketing Plan Executive Summary

Market Assessment
Market Facts/Trends: Competition:
Insert 1-3 Implications here.

Insert 1-3 Implications here.

SWOT:

Insert up to 3 Opportunities for Marketing Direction.

Marketing Plan Goals and Performance Metrics

Insert from Set Goals and Measure Impact.

Company Business/Financial Goals: Strategic Marketing Goals: Tactical Marketing Goals:

Budget
Insert budget and key categories of spending from Determine Budget. Show major categories of spending increase or decrease vs. prior period.

Target
Target Segment: Insert segment(s) here. Profile: Insert profile here.

How You Plan to Reach Your Target Positioning Statement

Insert statement from Clarify

Key Message
Insert from Create Messages.

Media Selection
Insert the essence of your media plan and media budget here from Select Media.

Position.