TABLE OF CONTENTS

Page
CHAPTER
1

PROJECT BACKGROUND
Historical Background of Burger...............

Historical Background of Ampalaya.................

Brief Description of the Product..

ORGANIZATION AND MANAGEMENT STUDY

Organizational Structure..

Capitalization.

10

Management Policies, System and Strategies.

13

MARKETING STUDY
Target Market Description

30

Demand Supply Analysis.

34

Demand Analysis.

35

Supply Analysis

36

Demand Supply Gap Analysis..

37

General Marketing Strategies.

39

Projected Sales.

List of Tables
Table

Page

Projected Target Market, 2012 - 2016..

34

Results of Survey.

34

Projected Demand, 2012 2016..

35

Supply Data of Existing Competitors

35

Projected Supply, 2012 2016.

36

Demand Supply Gap Analysis, 2012 2016

37

Market Share

38

Projected Sales

List of Figures
Figure

Page

Organizational Chart.

Market Share.

38