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Q.

1 a

 Personality-consumer’s identify with a specific brand that best matches their personality  Lifestyle- reflects the way a person lives and spends his/her money  Culture- sets parameters what is acceptable and what is not  Social class- brings with a number of expectations for what is considered appropriate behaviour and consumption  Family and household influences- an integral unit influencing consumer’s behavior

Q. 2 a  Stage I: Developing the sales forecast  Stage II: Determining the merchandise requirements  Stage III: Merchandise- The open to buy  Stage IV: Assortment Planning

8 Analys . R eview requirem 2.Stage I: De 7 Stage II: 1.