Q.

1 a

Personality-consumers identify with a specific brand that best matches their personality Lifestyle- reflects the way a person lives and spends his/her money Culture- sets parameters what is acceptable and what is not Social class- brings with a number of expectations for what is considered appropriate behaviour and consumption Family and household influences- an integral unit influencing consumers behavior

Q. 2 a Stage I: Developing the sales forecast Stage II: Determining the merchandise requirements Stage III: Merchandise- The open to buy Stage IV: Assortment Planning

Stage I: De
7

Stage II: 1. R eview requirem

2.

Analys