Assignment Assessment Report

Campus: Level: Module Name: Students Name: e-mail id & Mob No Stream NEW DELHI FCL II FINAL PROJECT Year/semester Assignment Type Assessors Name Reqd Submission Date Actual Submission Date Submitted to : SEMESTER -2 2009-2013 FORMATIVE ASSIGNMENT DEEPTI BAVEJA 4 MARCH 2011

ADVERTISING & GRAPHIC DESIGN

Certificate by the Student: Plagiarism is a serious College offence. I certify that this is my own work. I have referenced all relevant materials. (Students Name/Signatures) Expected Outcomes Assessment Criteria Grade based on D,M,P,R system Feedback

General Parameters
Clarity Analytical ThinkingResearch DoneFormatting & PresentationClear understanding of the concept Ability to analyze the problem realistically Research carried out to solve the problem Concise& clear thinking along with presentation

Subject Specific Parameters

Unit 11.1 Write up that demonstrate an understanding of different types of advertising agencies Functions of the departments in an advertising agencies The roles of people working in an advertising agencies 2 case studies of agencies and their organizational structure Unit 11.2 A brief write up on marketing and advertising objectives study FMCG /CG Brands 2 case studies based on Advertising Objectives

2 case studies based on Advertising creative Strategies Unit 11.3 What do you understand by the term Campaign planning? Analyze the functions of campaign planning. Reflect your learning by giving an examples of a case studies Define SEC( Socio Economic Category) Demographic, Psychographic, Generation Y, Generation Z, Baby Boomers Define the term Consumer insight and Tone of voice .reflect your understanding by giving an example (Case Study) Grades P M D Grade Descriptors A Pass grade is achieved by meeting all the requirements defined. Identify & apply strategies/techniques to find appropriate solutions Demonstrate convergent, lateral and creative thinking. Achieved Yes/No (Y / N)

Assignment Grading Summary (To be filled by the Assessor)

OVERALL ASSESSMENT GRADE: TUTORS COMMENTS ON ASSIGNMENT: SUGGESTED MAKE UP PLAN (applicable in case the student is asked to re-do the assignment) REVISED ASSESSMENT GRADE TUTORS COMMENT ON REVISED WORK (IF ANY) Date: Assessors Name / Signatures: