BY:

Pradeep Sharma Rahul nigam Amit boua Vikas sharma Rumit gudhka

15 19 02 27 24

 ACC

Gujarat Ambuja Ultratech Grasim India Cements JK Group Jaypee Group Century Madras Cements Birla Corp.

 The

Five Competitive Forces are

Bargaining Power of Suppliers Bargaining Power of Customers Threat of New Entrants Threat of Substitutes between Existing Players

Competitive Rivalry

 The

cement industry is dependent on three major infrastructural sectors of the economy: coal, power and transport. inputs from these three sectors account for roughly 50% of the cost of cement. raw material required by cement industry are in control of the government

The

The

 cement

companies have no control on the cost and the availability of these inputs Suppliers have a low impact in cement industry.

Thus

In the present day context, cement producers have become more powerful than buyers. In the current situation, most of the companies are moving into direct marketing, thus removing middlemen. Despite enough competition, due to high institutional demand of cement, smalltime buyers are usually targeted as a secondary market by the cement companies. Thus, buyers are not left with much bargaining power.

 Timber Japan, Indonesia, Singapore

 The

existing companies are pushing hard to expand their production capacity to face the rising competition Steel works and Reliance Group are also eyeing a share in this huge market

Jindal

Indian cement industry has large number of cement producers thus making it a low concentration market. o The four biggest cement players in the Indian cement industry are: 1.ACC Ltd 2.Grasim Cement 3.Ambuja Cement 4.Ultratech Cement o The market share of the above-mentioned four companies accounts to 39.80% currently.
The

 Long

term vision products

Quality Huge

investment on cost

Control