Graphic Design

Graphic design is a profession whose business is the act of designing, programming, design and creation of visual communications, generally produced by industrial means and intended to convey specific messages to particular social groups. This is the activity that enables graphically communicate ideas, facts and values processed and synthesized in terms of form and communication, social, cultural, economic, aesthetic and technological. Also known as visual communication design, because some associate the word figure only to the printing industry, and understand that visual messages are channelled through many media, not just printed. Given the massive and rapid growth in information exchange, the demand for graphic designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors that are beyond the competence of the engineers the desarrollan.1 Some classifications are widely used in graphic design: graphic design advertising, editorial design, corporate identity design, web design, packaging design, typographic design, signage, signage and multimedia design called, among other The definition of graphic design profession is fairly recent, as regards their preparation, their activities and goals. Although there is no consensus on the exact date of his birth graphic design, some of them dating in the interwar period. Others believe that becomes identified as such by the end of the nineteenth century. Arguably graphic communications for specific purposes have their origin in the Palaeolithic cave paintings and the birth of written language in the third millennium. C. But differences in working methods, science and training aids required are such that it is not possible to clearly identify the current graphic designer with prehistoric man, in xylograph fifteenth century or the lithographer 1890. The diversity of views reflects the fact that some see as a result of any manifestation graphic design graphic and others only to those that arise as a result of the implementation of an industrial production model, ie, those visual manifestations that have been "planned" looking needs of various types: productive, symbolic, ergonomic, contextual, etc..