UB Group

Introduction
The environment is what gives organizations their means of survival. It is also a source of threat. Marketing is all around us and it has been globalised. The key principle is to exchange the common ideas and values. The organization has been so important in present competitive world.

1.2 Company Background

The UB Group (United Breweries) is a multi-faceted group with business interest in Beverage Alcohol Pharmaceuticals Media International trading Aviation Fertilizer Research and Development The founder of UB Group was Thomas Leishman in 1915. At first the company started its manufacture by Beer. In August 1947; Vittal Mallya became the company's first Indian director. A year later he became the Chairman of the Group. United Breweries came into limelight by manufacturing bulk beer for the British troops, which was transported in huge barrels. In 1950s and 60s, the group expanded rapidly and made several acquisitions. McDowell was added as one of the Group subsidiaries. This helped UB Group to venture into wines and spirits business. Kingfisher, the Group's most visible and profitable brand, made its entry in the sixties After the death of Vittal Mallya in 1983, his son Vijay Mallya assumed the group. Vijay Mallya inducted professional management and implement different methods and theories to develop the company to globalise the company. It is my belief that the Indian economy is still, despite its dramatic growth to a trillion dollar mark, on the taxiway - the runway is just ahead, and we then have to gather speed for the inevitable take-off. There may be a few delays caused by the contradictory pulls and pushes of populist politics; but the beauty of democracy is that ultimately the will of the people must reign supreme. And therein lays the seeds of optimism.Vijay Mallya (Official Website)

In 1988, UB group acquired many companies and now it the world .it acquired many companies like Berger paints group with operating companies across four continents. Presently UB group is the third largest manufacturers of spirit products in the world