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  • 4Ps Tibet Beauty Soap

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    Nahid Biswas
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    Founded in 1956, Orion Group acquired this company and the Tibet brand in 1993 under Bangladesh's privatization policy. The company employs 1500 people and produces Tibet Beauty Care Soaps in pink, purple, white, and green, as well as line extensions including soap, powder, petroleum jelly, and beauty cream. The company targets urban and semi-urban middle and loyal middle class consumers through electronic media, print media, billboards, and sponsoring events.

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    Founded in 1956, Orion Group acquired this company and the Tibet brand in 1993 under Bangladesh's privatization policy. The company employs 1500 people and produces Tibet Beauty Care Soaps in pink, purple, white, and green, as well as line extensions including soap, powder, petroleum jelly, and beauty cream. The company targets urban and semi-urban middle and loyal middle class consumers through electronic media, print media, billboards, and sponsoring events.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    142 views15 pages

    4Ps Tibet Beauty Soap

    Uploaded by

    Nahid Biswas
    Founded in 1956, Orion Group acquired this company and the Tibet brand in 1993 under Bangladesh's privatization policy. The company employs 1500 people and produces Tibet Beauty Care Soaps in pink, purple, white, and green, as well as line extensions including soap, powder, petroleum jelly, and beauty cream. The company targets urban and semi-urban middle and loyal middle class consumers through electronic media, print media, billboards, and sponsoring events.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    1

    Founded in 1956 Formerly this company along with Tibet brand was nationalized under BCIC In 1993, it was acquired by ORION GROUP under privatization policy 1500 employee

    BCIC Bangladesh Chemical Industries Corporation


    3

    Tibet Beauty Care Soap (Pink) Tibet Beauty Care Soap (Purple) Tibet Beauty Care Soap (White) Tibet Beauty Care Soap (Green)

    Core product Actual product

    Demographic
    Urban Semi Urban Rural

    Social Class
    Middle Class Loyal Middle Class

    Line Extension
    Soap Powder Petroleum Jelly Beauty Cream

    Brand Extension
    Tibet Ice Cool
    8

    Determining Consumer Demand Considering Market Leaders Price Estimating Costs Selecting the Final Price

    Electronic Media Print Media Bill Boards Sponsorship

    Debate Championship Premier Football League Sculpture Show

    10

    Producer

    Zonal Distribution Unit (5 Zones)

    Local Sales Unit (182 Centers)

    Retailers

    Customers

    11

    12

    Availability of Product Maximized Profit for Traders

    13

    Should emphasize on CSR

    CSR Corporate Social Responsibility


    14

    15

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