Survey: To Study The Effect Of Pricing On Buying Behavior Of Consumers

Name:
1. Do you use soap? (a) Yes (b) No

Age:

Occupation:

2. What brands of soap have you used till date? (a) (b) (c) (d) 3. How frequently do you change your brand? (a) Monthly (b) Every 3 months 4. Main reasons for brand switching? (a) Dissatisfaction with quality (b) Dissatisfaction with availability 5. What is the consumption of soap per month? (a) 1soap per person (b) 2 soap per person

(c) Every 6 months

(d) Every year

(b) Dissatisfaction with pricing (d) No reason(bored/dont like it any more)

(c) 3 soap per person

(d) 4 soap per person

6. Does everyone in your family use same brand of soaps? (a) Yes (b) No 7. If no then which brands do they use? Why? _____________________________________________________________________________________ _______________________________________________________________________ 8. In what quantity do you buy soap? (a) Single (b) Pack of 3 (c) Big packs 9. Does advertisement affect your buying behavior? (a) Yes (b) No
10.

How do you choose your brand?

(a) Quality (b) Advertisement (c) Pricing (d) None of these

11.

Does competitors pricing affect your buying behavior? (a) Yes (b) No

12. Do you use international brands? (a) Yes (b) No 13. Does your soap preference change with seasonal changes? (a) Yes (b) No

14. What is your idea about an ideal soap? _____________________________________________________________________________________ 15. Would you prefer using a body wash as a substitute to soap? (a) Yes (b) No

Research Methodology & Fundamental of Business Research