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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views1 page

    Media Books

    Uploaded by

    bluebubble2006

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    y y y y y y y y y

    Postioning- the battle for your mind by AL RIES & JACK TROUT. Ogilvy Advertising by David Ogilvy The 22 immutable laws of Branding by AL Ries and Laura Ries, E by Matt Beaumont Hey whipple, squeeze this : a guide to creating good advertisements by Luke Sullivan Good to Great by Jim Collins The Book of Gossage by Gossage, Goodby and Bendinger Infleunce- the Psychology of Persuasion by Cialdini Blink: the power of thinking without thinking by Gladwell

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