Topic: - Customer relationship management Objectives:1. To Study about Girias and its products.

2. To know what factors customer consider while purchasing products at Girias. 3. To know about customer reaction towards Girias. 4. To study and analysis how Girias is maintaining relation with Its customer. 5. To suggest organization how to maintain long term relation with customers. Methodology
Data collection: The data will be collected through two source namely primary and secondary data. Primary Data: The primary data will be collection through direct questionnaire and discussions. Secondary Data: The secondary data will be gathered from different Books, Company profile, Internet. Data Presentation: The data collected will be represented in the form of tables and graphs.

Data Analysis and Interpretation: The data will be analyzed and interpreted with the help of the percentage analysis. Method of study: According to the set of objectives, questionnaire was designed.

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Sample Size: 100 samples. Type of Research: Descriptive Market Research

Sampling Methods: Non Probability sampling method Under this method of sampling Convenience Sampling method is used for the study.

Benefits & Need:- It is benefit to the organization to understand different type of

customer relation management techniques Through which the organization can maintain its long term relationship with the existing customers and also acquire new customers through Existing Customers Girias.

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