AGENCY FAMILY TREES 2008

Primary holdings of the worlds top four agency companies by 2007 worldwide revenue

ADAGE.COM/AGENCYFAMILYTREES08 GO ONLINE TO EXPLORE AN INTERACTIVE VERSION WITH PROFILES, DESCRIPTIONS AND LINKS

OMNICOM GROUP
NO. 1

$12.69B
WORLDWIDE REVENUE DIGITAL SHARE OF 2007 WORLDWIDE REV. (ESTIMATE):

WPP GROUP
NO. 2

$12.38B
WORLDWIDE REVENUE DIGITAL SHARE OF 2007 WORLDWIDE REVENUE:

INTERPUBLIC GROUP OF COS.

NO. 3

$6.55B

PUBLICIS GROUPE
NO. 4

$6.38B
WORLDWIDE REVENUE DIGITAL SHARE OF 2007 WORLDWIDE REVENUE:

WORLDWIDE REVENUE DIGITAL SHARE OF 2007 WORLDWIDE REV. (ESTIMATE):

U.S. REVENUE: $6.70B WORLDWIDE EMPLOYEES: 70,000 WORLDWIDE REVENUE BY DISCIPLINE

Specialty communications $1.31 billion; 10.4% Public relations $1.27 billion; 10.0% Traditional media advertising $5.46 billion; 43.0%

13%
$63 MILLION $74 MILLION $10 MILLION

NORTH AMERICA REVENUE: $4.54B WORLDWIDE EMPLOYEES: 90,182 WORLDWIDE REVENUE BY DISCIPLINE
Branding/identity, healthcare & specialist communications $3.54 billion; 28.6% Advertising & media $5.75 billion; 46.4%

12%
$1.18 BILLION
$645 MILLION

U.S. REVENUE: $3.65B WORLDWIDE EMPLOYEES: 43,000 WORLDWIDE REVENUE BY DISCIPLINE

Constituency Management Group1 $1.05 billion; 16.0% Healthcare $0.46 billion; 7.0% Advertising & media $4.03 billion; 61.6%

10%
$14 MILLION

NORTH AMERICA REVENUE: $2.76B WORLDWIDE EMPLOYEES: 43,808 WORLDWIDE REVENUE BY DISCIPLINE
Media $1.60 billion; 25.0% Advertising $2.49 billion; 39.0%

15%
$7 MILLION $161 MILLION $23 MILLION $23 MILLION $21 MILLION $92 MILLION $58 MILLION

OTHER AGENCIES
Corbett Accel Healthcare Group
HEALTHCARE AGENCY

GREY GROUP
Grey
LEAD NETWORK AGENCY HEALTHCARE AGENCY

OTHER AGENCIES
Accentmarketing
HISPANIC AD AGENCY. INTERPUBLIC OWNS 49%

OTHER AGENCIES
Amazon Advertising
AD AGENCY. PUBLICIS OWNS 35%

GHG (Grey Healthcare Group) $121 MILLION G2

MARKETING SERVICES AGENCY

Critical Mass Cutwater

AD AGENCY

DIGITAL AGENCY. OMNICOM OWNS 54%

Berenter Greenhouse & Webster

AD AGENCY

Bartle Bogle Hegarty

$7 MILLION $239 MILLION $52 MILLION $39 MILLION $146 MILLION $10 MILLION
SAMS (Specialized Agencies and Marketing Services) $2.30 billion; 36.0%
Dentsu owns 15% of Publicis Groupe

LONDON-BASED AD AGENCY. PUBLICIS OWNS 49%

$402 MILLION $10 MILLION

Marketing services (excluding CMG) $1.01 billion; 15.5%
1. Interpublic discipline percentages are Ad Age estimates except for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, FutureBrand, Octagon and certain other marketing services.

Bromley Communications Burrell Comms. Group Conill

HISPANIIC AD AGENCY

Campbell-Ewald
AD AGENCY

HISPANIC AD AGENCY. PUBLICIS OWNS 49%

Winglatino
HISPANIC AD AGENCY

Dieste Harmel & Partners

HISPANIC AD AGENCY Customer relationship management $4.65 billion; 36.6%

Carmichael Lynch
AD AGENCY

AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%

$40 MILLION $19 MILLION $47 MILLION $46 MILLION $7 MILLION $8 MILLION
Public relations & public affairs $1.28 billion; 10.4% Information, insight & consultancy $1.81 billion; 14.6%

UNITED GROUP
Berlin Cameron United
AD AGENCY

$115 MILLION
$23 MILLION $15 MILLION $77 MILLION

Dailey & Associates

AD AGENCY

Direct Partners
DIRECT MARKETING AGENCY

Fallon Worldwide
AD AGENCY

Deutsch
AD AGENCY

AD AGENCY. IN SSF GROUP WITH SAATCHI

Doremus
AD AGENCY

BUSINESS-TO-BUSINESS AGENCY

Cole & Weber United

AD AGENCY

Kaplan Thaler Group

GLOBAL NETWORKS
DDB WORLDWIDE COMMUNICATIONS
DDB Worldwide Communications
LEAD NETWORK AGENCY

Element 79 Partners

GLOBAL NETWORKS
YOUNG & RUBICAM BRANDS $2.15 BILLION
Y&R
LEAD NETWORK AGENCY

Uniteds non-U.S. shops

NETWORK OUTSIDE THE U.S.

GLOBAL NETWORKS
MCCANN WORLDGROUP $2.53 BILLION
McCann Erickson Worldwide
LEAD NETWORK AGENCY

IW Group

ASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49%

GLOBAL NETWORKS
PUBLICIS WORLDWIDE
Publicis Worldwide
LEAD NETWORK AGENCY

$2.62 BILLION
$1.43 BILLION $13 MILLION

EVB San Francisco Footsteps GMMB

POLITICAL AD AGENCY

DIGITAL MARKETING AGENCY. OMNICOM OWNS 51%

$907 MILLION $60 MILLION $38 MILLION $380 MILLION $12 MILLION $17 MILLION $170 MILLION $14 MILLION $24 MILLION $10 MILLION $165 MILLION $92 MILLION $720 MILLION $20 MILLION

OTHER AGENCIES
Brouillard Communications
AD AGENCY

Jack Morton Worldwide

EVENT MARKETING AGENCY

MEDIA AGENCIES
$1.20 BILLION
$1.02 BILLION $177 MILLION

$153 MILLION $121 MILLION

NA

AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%

$15 MILLION $45 MILLION

NA

$1.62 BILLION $23 MILLION $74 MILLION $15 MILLION $27 MILLION $90 MILLION $20 MILLION
NA

Mullen
AD AGENCY

STARCOM MEDIAVEST GROUP

MV42

$814 MILLION
$5 MILLION

$37 MILLION $100 MILLION

Blast Radius Bravo Group

VANCOUVER-BASED DIGITAL AGENCY. IN WUNDERMAN NETWORK HISPANIC AD AGENCY

CHI & Partners Soho Square

Alma DDB

HISPANIC AD AGENCY. OMNICOM OWNS 74%

GMR Marketing

LONDON-BASED AD AGENCY. WPP OWNS 49.9% INTEGRATED MARKETING SERVICES AGENCY

Avrett Free Ginsberg

AD AGENCY

Octagon
SPORTS MARKETING AGENCY

Publicis Modem & Dialog

MARKETING SERVICES AGENCY

MEDIAVESTS MULTICULTURAL MEDIA AGENCY

Interbrand
BRANDING CONSULTANCY

$240 MILLION $602 MILLION $13 MILLION $121 MILLION $200 MILLION

EVENT MARKETING AGENCY. LEAD SHOP IN RADIATE GROUP

Campbell Mithun
AD AGENCY

Siboney USA Sloan Group

HISPANIC AD AGENCY. INTERPUBLIC OWNS 49% MARKETING SERVICES AGENCY

$6 MILLION $5 MILLION

SMG Directory Marketing

LEO BURNETT WORLDWIDE $1.07 BILLION

Leo Burnett Worldwide
LEAD NETWORK AGENCY

$10 MILLION $5 MILLION $18 MILLION $10 MILLION

YELLOW PAGES AGENCY

Rapp Collins Worldwide Roberts & Tarlow

AD AGENCY

Goodby, Silverstein & Partners

AD AGENCY

Burson-Marsteller
$84 MILLION
PR AGENCY*

Tapsa

MULTI-DISCIPLINE MARKETING SERVICES AGENCY

Campaign Palace Kang & Lee

MADRID-BASED AD AGENCY

$40 MILLION $27 MILLION

Casanova Pendrill Fitzgerald & Co.

AD AGENCY

$717 MILLION $282 MILLION $60 MILLION $6 MILLION $6 MILLION

SMG Search
SEARCH MARKETING AGENCY

HISPANIC AD AGENCY. INTERPUBLIC OWNS 49%

Grizzard Communications Group

DIRECT MARKETING AGENCY

SYDNEY-BASED AD AGENCY

UniWorld Group

Tierney Communications
AD AGENCY

$18 MILLION

Arc Worldwide

Spark
MEDIA AGENCY

$45 MILLION $114 MILLION $47 MILLION $17 MILLION

MULTICULTURAL AD AGENCY. WPP OWNS 49%

LEO BURNETTS MARKETING SERVICES AGENCY

ASIAN-AMERICAN AD AGENCY

Translation Advertising

TracyLocke
PROMOTION AGENCY

GSD&Ms Idea City

AD AGENCY

Landor Associates
BRANDING CONSULTANCY

WPP DIGITAL
24/7 Real Media
DIGITAL AD NETWORK

NA

FutureBrand Gotham
AD AGENCY

2008 STARTUP AFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44%

Beacon Communications
HISPANIC AD AGENCY

Tapestry

JAPANESE AD AGENCY. PUBLICIS OWNS 66%; DENTSU OWNS 34%

STARCOMS MULTICULTURAL MEDIA AGENCY

BRANDING CONSULTANCY. ALIGNED WITH MCCANN WORLDGROUP

Tribal DDB
DIGITAL AGENCY

$161 MILLION $12 MILLION $32 MILLION $9 MILLION $3 MILLION $40 MILLION

Lapiz Hispanic Marketing

ZENITHOPTIMEDIA
Moxie Interactive
DIGITAL AGENCY

Javelin Direct
DIRECT MARKETING AGENCY

Marsteller
AD AGENCY

MEDIA AGENCIES
Universal McCann Initiative
MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP MEDIA AGENCY. ALIGNED WITH DRAFTFCB

$681 MILLION
$30 MILLION

Blue Interactive Marketing

SINGAPORE-BASED DIGITAL AGENCY

BBDO WORLDWIDE
BBDO Worldwide
LEAD NETWORK AGENCY

$2.39 BILLION
$1.90 BILLION $125 MILLION $327 MILLION $38 MILLION

LatinWorks

RTC Relationship Marketing

DIRECT MARKETING AGENCY

Jay Advertising
AD AGENCY

$410 MILLION $276 MILLION $12 MILLION

NA NA

Vigilante
MULTICULTURAL AD AGENCY

HISPANIC AD AGENCY. OMNICOM OWNS 49%. INCLUDES REVENUE OF CULTURA GROUP, ACQUIRED APRIL 2008

Bridge Worldwide
DIGITAL AGENCY

SicolaMartin
AD AGENCY

Martin Agency
AD AGENCY

$86 MILLION

SAATCHI & SAATCHI

Saatchi & Saatchi
LEAD NETWORK AGENCY

$740 MILLION
$603 MILLION $48 MILLION $68 MILLION

MEDIAS & REGIES EUROPE $95 MILLION

MEDIA SALES UNIT IN EUROPE AND U.S.

Organic
DIGITAL AGENCY

Marketing Arm
MARKETING SERVICES AGENCY

$68 MILLION $42 MILLION $64 MILLION $14 MILLION $14 MILLION

HeathWallace

Sudler & Hennessey

HEALTHCARE AGENCY

U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%

Proximity Worldwide AtmosphereBBDO

DIGITAL AGENCY

Martin/Williams
AD AGENCY

Quasar Media Schematic

DIGITAL AGENCY

McCann Healthcare Worldwide

HEALTHCARE AGENCY

Reprise Media
$207 MILLION $175 MILLION $261 MILLION
SEARCH MARKETING AGENCY

HEALTHCARE AGENCIES
Medicus N.Y. Publicis Selling Solutions Group
$74 MILLION
PART OF PUBLICIS HEALTHCARE COMMUNICATIONS GROUP

ID Media
MEDIA AGENCY

Team One Advertising

AD AGENCY

LONDON-BASED SALES PROMOTION UNIT

VML
DIGITAL AGENCY

INDIA-BASED DIGITAL AGENCY

Momentum Worldwide
PROMOTION AGENCY

Newspaper Services of America

NEWSPAPER MEDIA AGENCY

Saatchi & Saatchi X

PROMOTION AGENCY

Merkley & Partners

AD AGENCY

Wunderman
MARKETING SERVICES AGENCY

MRM Worldwide

$78 MILLION

TBWA WORLDWIDE
TBWA Worldwide
LEAD NETWORK AGENCY

$1.78 BILLION
$1.29 BILLION $102 MILLION $132 MILLION $101 MILLION $78 MILLION $175 MILLION

Red Urban
DIGITAL AGENCY

Zaaz

MEDIA AGENCIES
GROUP M
MindShare Worldwide
MEDIA AGENCY

DIGITAL AND DIRECT MARKETING AGENCY

DIGITAL AGENCY. IN WUNDERMAN NETWORK

NAS Recruitment Communications

PUBLIC RELATIONS
NA

DIGITAS
NA NA

$415 MILLION
$364 MILLION $51 MILLION

HEALTHCARE AGENCY GROUP. PART OF PUBLICIS HEALTHCARE

Rodgers Townsend
AD AGENCY

OGILVY GROUP
$32 MILLION $15 MILLION $5 MILLION $87 MILLION $9 MILLION $20 MILLION

Agency.com
DIGITAL AGENCY

Russ Reid Co.

DIRECT MARKETING AGENCY

$1.84 BILLION
$812 MILLION $83 MILLION $251 MILLION $70 MILLION

$2.07 BILLION
$734 MILLION $641 MILLION $592 MILLION $62 MILLION $41 MILLION

RECRUITMENT AGENCY

DeVries Public Relations

PR AGENCY

Digitas
DIGITAL AGENCY

Saatchi & Saatchi Consumer $75 MILLION Health & Wellness

HEALTHCARE AGENCY. PART OF PUBLICIS HEALTHCARE

TM Advertising
AD AGENCY

$41 MILLION $411 MILLION

GolinHarris
PR AGENCY

Digitas Health
HEALTHCARE AGENCY

Williams-Labadie

Integer Group
PROMOTION AGENCY

Serino Coyne
AD AGENCY

Ogilvy & Mather Worldwide

LEAD NETWORK AGENCY

HEALTHCARE AGENCY. PART OF PUBLICIS HEALTHCARE

$10 MILLION

Mediaedge:cia
MEDIA AGENCY

Weber Shandwick

PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP*

TBWA/WorldHealth
HEALTHCARE AGENCY

Spike DDB
AD AGENCY

Neo@Ogilvy
DIGITAL MEDIA AGENCY

MediaCom
MEDIA AGENCY

DRAFTFCB
DraftFCB
LEAD NETWORK AGENCY

$1.24 BILLION
$991 MILLION $105 MILLION $37 MILLION $40 MILLION $108 MILLION

Tequila
MARKETING SERVICES AGENCY

Targetbase
MARKETING SERVICES AGENCY

OgilvyAction
MARKETING SERVICES AGENCY

Group M Search
SEARCH AGENCY

PERCENT OF 2007 WORLDWIDE REVENUE BY REGION

OMNICOM U.S. EUROPE ASIA PACIFIC LATIN AMERICA
14.9% 52.8% 32.3%

Zimmerman Advertising
AD AGENCY

TPG Direct
MARKETING SERVICES AGENCY

Ogilvy HealthWorld OgilvyInteractive

HEALTHCARE AGENCY (FIGURE IS U.S. ONLY)

Maxus
MEDIA AGENCY

DraftFCB Healthcare
HEALTHCARE AGENCY

INTERPUBLIC GROUP OF COS.

55.7% 25.5% 8.9% 4.8% 5.1%

WPP GROUP NORTH AMERICA EUROPE ASIA PACIFIC LATIN AMERICA AFRICA AND MIDDLE EAST
22.2% 36.6% 41.2%

PUBLICIS GROUPE
43.2% 38.5% 10.7% 5.1% 2.5%

Unit 7

OTHER AGENCIES
180 Amsterdam/180LA
AD AGENCY

DIRECT MARKETING AGENCY

DIGITAL AGENCY. PART OF OGILVYONE NETWORK

$345 MILLION $690 MILLION $240 MILLION

Hacker Group

WPP INVESTMENTS
FullSix
MILAN-BASED AGENCY FIRM. WPP OWNS 29.4%

DIRECT MARKETING AGENCY

$37 MILLION

OgilvyOne Worldwide

MEDIA AGENCIES
OMNICOM MEDIA GROUP $1.76 BILLION
OMD Worldwide
$859 MILLION $170 MILLION $200 MILLION
MEDIA AGENCY

MARKETING SERVICES AGENCY

$74 MILLION

Rivet
PROMOTION AGENCY

Ogilvy PR
PR AGENCY*

Adelphi-Eden Communications Group

HEALTHCARE AGENCY

Asatsu-DK

TOKYO-BASED AD AGENCY. WPP OWNS 22.9%

$454 MILLION $193 MILLION $55 MILLION $85 MILLION

R/GA
DIGITAL AGENCY

$10 MILLION $126 MILLION $25 MILLION

NA

JWT
JWT
LEAD NETWORK AGENCY

$1.49 BILLION
$1.24 BILLION $23 MILLION

Chime Communications GIIR

LONDON-BASED HOLDING COMPANY. WPP OWNS 21.7%

LOWE
Lowe Worldwide
LEAD NETWORK AGENCY

$518 MILLION
$410 MILLION

ALL OTHER MARKETS

Alcone Marketing Group

PROMOTION AGENCY

PHD
MEDIA AGENCY

Arnell Group
AD AGENCY

Icon International
MEDIA AGENCY

Batey

SEOUL-BASED HOLDING COMPANY FOR LG AD AND WUNDERMAN KOREA. WPP OWNS 28.2%

ASIAN-BASED AGENCY NETWORK

HighCo

Beanstalk Group
MARKETING SERVICES AGENCY

Novus Print Media Network $150 MILLION

$136 MILLION $127 MILLION
NA
MEDIA AGENCY

Bernard Hodes Group

RECRUITMENT AGENCY

JWT Specialized Communications

RECRUITMENT AND OTHER SERVICES

FRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 33.1%

Lowe Healthcare Worldwide

HEALTHCARE AGENCY

$108 MILLION

ABOUT THE AGENCY FAMILY TREES

PUBLISHED MAY 5, 2008. ORDER COPIES: 1-888-288-5900
Advertising Ages DataCenter produced this poster and a related online application as part of Agency Report 2008. The poster shows revenue for key agency networks, ad agencies and marketing-services agencies owned by the worlds Big 4 agency holding companies. Agency networks are in orange; agencies are in black. Total revenue for holding companies is from public documents. Revenue is worldwide except where indicated. Ad Age estimated revenue for networks and agencies. Figures are rounded. Not all units are shown; network listings are not comprehensive. *Public relations agency revenue excluded from the orange-colored network totals. [Revised May 22, 2008.]

$55 MILLION $24 MILLION $151 MILLION

STW Group

SYDNEY-BASED HOLDING COMPANY. WPP OWNS 19.8%

$235 MILLION

HILL HOLLIDAY
Hill Holliday
AD AGENCY

Cline Davis & Mann

HEALTHCARE AGENCY

Ketchum Directory Advertising

YELLOW PAGES AGENCY

$154 MILLION
$151 MILLION $3 MILLION

Source: Ad Age DataCenter analysis

$110 MILLION $11 MILLION

Malone Advertising
AD AGENCY

MARKET RESEARCH
Kantar Group
RESEARCH AND CONSULTANCY NETWORK

Colangelo
MARKETING SERVICES AGENCY

Resolution Media
SEARCH MARKETING AGENCY

RMG Connect
MARKETING SERVICES AGENCY

$1.81 BILLION

AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES08 AGENCY RANKINGS: GO TO DATACENTER AT ADAGE.COM

Abece
HISPANIC AD AGENCY

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