ABRAHAM H MASLOW

ABRAHAM H MASLOW WAS BORN ON 1908 IN BROOKLYN, NEWYORK TO A JEWISH IMMIGRANT PARENTS.WHEN IT CAME TO COLLEGE, MASLOW HEADED FOR THE UNIVERSITY WISCONSIN, WHERE JOHN B. WATSON WAS A MEMBER OF PSYCHOLOGY FACULTY.MASLOW HAD READ WATSON S WORK ON BEHAVIOURISM.THE IDEA THAT PSYCHOLOGY WAS SCIENCE OF HUMAN BEHAVIOUR, WHICH COULD BE STUDIED UNDER CONTROLLED LABORATORY CONDITIONS LIKE ANIMAL BEHAVIOUR. WHEN MASLOW ARRIVED IN MADISON WATSON LEFT TO JOIN THE J.WALTER THOMSAN COMPANY IN 1926, ONE OF THE LARGEST ADVERTISING AGENCIES IN THE UNITED STATES.IN 1928 HE MARRIED HIS FIRST COUSIN BERTHA. AT WISCONSIN HE PURSUED A LINE OF RESEARCH WHICH INCLUDED, INVESTIGATING PRIMATE DOMINANCE BEHAVIOUR. MASLOW, UPON THE RECOMMENDATION OF PROFESSOR HULSEY CASON WROTE HIS MASTER'S THESIS ON 'LEARNING, RETENTION, AND REPRODUCTION OF VERBAL MATERIAL. MASLOW REGARDED THE RESEARCH AS EMBARRASSINGLY TRIVIAL, BUT HE COMPLETED HIS THESIS. THE SUMMER OF 1931 HE WAS AWARDED HIS MASTERS DEGREE IN PSYCHOLOGY. ABRAHAM MASLOW HAS GIVEN ONE OF THE BEST THEORIES IN HUMAN RESOURSE MANAGEMENT FOR MOTIVATION OF EMPLOYEES. THE THEOREY IS WELL KNOWN AS NEED FOR HIERARCHY THEORY. THE THEOREY TELLS THE VARIOUS NEEDS OF THE PERSONS (EMPLOYEES IN CASE OF MANAGEMENT). THE THEOREY IS BASICALLY CLASIFIED IN TO FIVE NEEDS AND IT GOES LIKE A LADDER. 1. PHYSIOLOGICAL NEEDS 2. SAFTEY NEEDS 3. SOCIAL NEEDS 4. ESTEEM NEEDS 5. SELF ACTUALISATION NEEDS

IN 1967, THE AMERICAN HUMANIST ASSOCIATION NAMED HIM HUMANIST OF THE YEAR.MASLOW WAS A PROFESSOR AT BRANDEIS UNIVERSITY FROM 1951 TO 1969, AND THEN BECAME A RESIDENT FELLOW OF THE LAUGHLIN INSTITUTE IN CALIFORNIA. HE DIED OF A HEART ATTACK ON JUNE 8, 1970.