CREATIVITY AND PROCESSES

Im not creative. I wish I could be more creative, but I dont have it in me. Why are some people creative and others arent?

ALMOST EVERYONE HAS CREATIVE POTENTIAL.

What separates good creatives is that theyve learned how to walk through the creative process.

They understand the process, though they dont know how the process works.

THERE IS AN AIR OF MYSTERY AND MYSTICISM

People assume and reinforce the idea that some have creative potential and others dont. Lets take a few minutes and demystify the creative process.

The Four Steps of Creativity

1. 2. 3. 4.

Preparation Incubation Illumination Implementation

Preparation
This is the first phase of what most call work. In each example, the creative is going through relatively mundane processes.

These processes may or may not be inherently enjoyable. Theyre also fairly mundane and tedious, but the

creative has learned that this process is necessary.

Incubation
Its at this phase that your

conscious and subconcious mind are

working on the idea, making new connections, separating unnecessary ideas, and grabbing for other ideas.

Illumination

Implementation

Creatives know that for every good idea, therere at least a few that dont work out, but they cant know ahead of time whats going to work out and what wont.

The creative process begins with work and ends with work.