Brief Introduction to China Central Television (CCTV) INTRODUCTION China Central Television (CCTV) is the national TV station of the

People s Republic of China and it is one of China s most important news broadcast companies. Today, CC TV has become one of China s most influential media outlets. In addition to its TV p rograms, CCTV has also built up a multi-media broadcasting platform and business operation, which includes movies, newspapers and the internet. CCTV is the main news source for the Chinese people. It is also an important window for Chinese to learn about the outside world, and for the world to find out more about China . CCTV is making efforts to become a global media network with increased interna tional influence. BROADCASTING INTRODUCTION CCTV currently has 21 public channels and 19 Pay TV channels in operation, cover ing almost every aspect of the Chinese social life. Currently CCTV is running 6 International Channels in 6 different languages, which include Chinese, English, French, Spanish, Russian and Arabic. CCTV has also started business in the new media platforms such as Internet TV, Mobile TV, Bus Mobile TV and IP TV. CCTV Old Building CCTV has kept on implementing and deepening the strategy of promoting specialize d channels of well-known brands. Because of this, CCTV has made full use of the overall advantage of all its channels and has improved the quality, selection an d character of its broadcasts. It also produces some excellent programs, includi ng News Broadcast Nationwide, Topics in Focus, China News, Economy 30 Minutes, L egal Report, Lecture Room and Art Life. Some performances and sports events have also become famous brands, such as the CCTV Spring Festival Gala, the Heart to Hea rt Art Ensemble and the National Youth Spring Contest. Many CCTV programs have also won major domestic and international prizes every year. National Day celebration On the Oct. 1st, 2009, CCTV provided live broadcast for the 60th founding annive rsary of the People s Republic of China (PRC). More than 1,000 CCTV staff were invol ved. Channels all over the country transmitted the live broadcast, which include d: 13 CCTV channels, 35 satellite TV channels, 176 terrestrial channels and also on Mobile phone TV, IP TV and Bus Mobile TV provided by CCTV.com. People watchi ng the event through the Internet live broadcast on CCTV.com reached over 2.62 m illion at the maximum, which is the highest record in history. This is the first time ever since the Founding of New China to broadcast the entire National Day Celebration in six United Nations working languages, and in HD Signal.