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  • Meenu Goswami Deepika Thakur Nitika Garg Tarandeep Kaur

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    Ankur Chandra
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    World s children spend 5 billion hours per year playing with LEGO bricks. Head office is in billund, Denmark. Now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. 'More than 900 million different ways of combining six eight-stud bricksu Strategies Targets all ages and stages of development Come up with a new product in twelve months'

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    World s children spend 5 billion hours per year playing with LEGO bricks. Head office is in billund, Denmark. Now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. 'More than 900 million different ways of combining six eight-stud bricksu Strategies Targets all ages and stages of development Come up with a new product in twelve months'

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    7 views6 pages

    Meenu Goswami Deepika Thakur Nitika Garg Tarandeep Kaur

    Uploaded by

    Ankur Chandra
    World s children spend 5 billion hours per year playing with LEGO bricks. Head office is in billund, Denmark. Now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. 'More than 900 million different ways of combining six eight-stud bricksu Strategies Targets all ages and stages of development Come up with a new product in twelve months'

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 6

    Submitted By-: Meenu Goswami Deepika Thakur Nitika Garg Tarandeep Kaur

    HISTORY
    Found in 1932 by Ole Kirk Kristiansen. Worlds fifth-largest manufacturer of toys. Now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. Head office is in Billund, Denmark Wooden toys initially and diversified into plastic toys Sold in more than 130 countries. Worlds children spend 5 billion hours per year playing with LEGO bricks

    The LEGO Brick - Toy of the Century Brick in its present form launched in 1958 Interlocking principle with its tubes makes it unique Prepared as PART OF SYSTEM-compatible designs Play themes such as fire station, police, airport, knights castle, racers etc.
    More than 900 million different ways of combining six eight-stud bricks

    Strategies
    Targets all ages and stages of development Come up with a new product in twelve months 3 stage process More efficient production procedures. Accessibility-Big Retail Stores, Smaller toyshops, Online stores like amazon.com, etoys.com etc

    More Targeted Marketing Contd...


    LEGO Club-www.legoclub.com Lego Magazine Lego comics Lego Leagues

    LEGO Educational Division-aid in learning LEGO Learning Institute Playful Learning Panels

    Focus on Product Development


    Preschool Products

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