PROJECT FEASIBILITY AND EVALUATION 1203302

Winky Lanna Spa

Member
1.Miss Sasipapha Hatuy [mint_ccs@hotmail.com] 2.Mr. Keerati Suwannakoot [moment-tum@live.com] 3.Miss Natchanya Sirikhunanan [blackly_piggy_nice@hotmail.com] 4.Mr. Boriratch Tirapriroch ID:5131207120 083-865-9564 ID:5231203011 086-810-0104 ID:5231203055 088-251-9515 ID:5231203062 083-948-6753 ID:5231203080 082-694-1571 ID:5231203099 086-204-7227 ID:5231203107 080-569-9173 ID:5231203127 083-141-3444

[beernum2000@hotmail.com ] 5.Miss Pichaya Toongmeepol

[jaja_taekd32@hotmail.com] 6.Miss Runchana Aksoensri

[foam_pig@hotmail.com] 7.Miss Warangkhana Supan

[j-ny_zheza@hotmail.com] 8.Miss Supaporn Ponyos

[children_kwang@hotmail.com]

Present

Aj.Chaiyawat

Thongintr

Content

Chapter1 Background and significance Chapter 2 Industry of profile Chapter 3 Market feasibility and study Chapter 4 Technical feasibility study Chapter 5 operation Chapter 6 Organization and Administration Chapter 7 Financial Chapter 8 Risk management Chapter 9 Conclusion

2-4 6-20 22-46 48-81 83-95 97-110 112 - 126 128 - 132 134-138

CHAPTER 1
Winky Lanna Spa

Background and significance

2 Background and significance of the project At the beginning, spa in Thailand were chiefly located in luxurious hotels. They were established around the year 1994 to meet the needs of foreign visitors at that time. The services gained popularity very soon. That's why new spas have sprung up like mushroom in cities and famous attractions. Many of them have developed with advanced techniques such as hydrotherapy and aromatherapy. Since 2001, the concept of spa has been widely spread among the Thai urban populations because they have suffered from health problems caused by their rushing lifestyles and the polluted environment and spa treatments have been found to be alternative ways to maintain their health balance. (http://www.thaiwaysmagazine.com) Moreover , people have illness easily and they choose sleep as a simply way to reduce stress, but that may not be enough. This is the reasons that why we find more and more people turning to experience the benefits provided through health spa therapy. Thai spas offer popular forms of health therapies using mainly aromatic herbal massages, saunas, Look Prakob (herbal ball) and Jacuzzis to help refresh and re energize clients found suffering from fatigue and stress. A typical Thai spa uses simple, Thai herbs commonly found around the kitchen including tamarind, galangal root, lemon grass, tumeric, zingiber, Kaffir lime leaves and so forth. All of these herbs are ingredients used in everyday cooking in Thailand. The more conventional Thais also use these plants to make herbal medicines and traditional cosmetics; part of the country's inherent intellectual wisdom now recognized the world over. (http://www.thaigirl.in.th/article.php/Importance-Of-Herbs-In-A-Thai-Spa) The expansion of the spa businesses in Bangkok, Phuket, Hua Hin, Chiang Mai, Chiang Rai is boosted by the traditional Thai massage and Thai herbs businesses, which can be well-adapted to western spas. Targeted groups of customers of the businesses include overseas travelers who do not stay at expensive hotels or resorts, expatriates who are working in Thailand, and Thais with the medium-income bracket or higher who now become more health-conscious and care about their personality and look. (http://www.traveldailynews.com/pages/show_page/20877-Spa-business-in-Thailandexpected-to-reach-over-10-billion-baht-this-year) The name of our company is Winky Spa, from study the market of spa business, they are very popular in current market condition because people have interested about their health and beauty mostly. Winky spa has located in the city at Chiang Rai, the reasons that we choose Chiang Rai be locate of our company because our target market groups are all of

3 people that care health and beauty. Moreover, Chiang Rai have many tourist places, so tourist in other country go to travel always, they like spa Thai and product that produce by herb and natural. Project objectives 1. To study about planning the spa business in Thailand and also export products of spa to other country. 2. To analyze some factor that can abstract the business real life such as customer behavior, economic situation and also the strategy of marketing. 3. To know about right way to do good project. 4. To learn the technical and management process in spa business Benefits of project 1. To know about competition of spa business in Chiang Rai 2. To learn about the situation of spa business. 3. To know the feasibility spa business in Chiang Rai. 4. To know about how to connect with customer in other country. 5. We will get more knowledge about doing the project and apply it in real life Operating Method To study generally of spa business in Chiang Rai To study management in spa business as follows: Background of spa business Product and service in spa business Vision and mission statement of spa business Strategy of the company Demand of customer in spa business Marketing mix of spa business Sale forecast and profits estimation of spa business Location Operation and management analysis Investment and operation cost of spa business

To study competition analysis and marketing feasibility as follows:

To study the technical process in spa business as follow as:

4 To study the financial feasibility of spa business as follows: Companys investment cost, operation expense, and other expenses Profit and loss statement, cash flow, and balance sheet in 5 year of spa business

To study and analysis risk of spa business in Chiang Rai To Summary the feasibility of spa business in Chiang Rai Time frame of study Sine November 2011 February 2012

November Operation Method 1. To study the general of spa business in Chinag Rai 2. To study management in spa business 3. To study competition analysis and marketing feasibility 4. To study the technical process in spa business 5. To study the financial feasibility of spa business 6. To study and analysis risk of spa business in Chiang Rai 7. To Summary the feasibility of spa business in Chiang Rai

December

January

February

W W W W W W W W W W W W W W W W 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

CHAPTER 2
Winky Lanna Spa

Industry of Profile

Industry Profile
Nature of Industry
1

Word spa come from Latin Sanus Per Acqua mean have a good health with water or use

water to treat your hearth by use mineral bath, milk bath, the steam, or drink mineral water. Somebody think word Spa come from small town in Belgium which town name Spa and that city is the source of hot spring and it is the town of travel in European in 17th century that is the most popular to relax by use mineral bath and play casino. Since ancient times they use water to therapy and relax for a long time. Ancient Greeks like to be immersed in water with they build a reservoir and hose to the reservoir since 500 BC when the Romans like to use mineral bath, milk bath, relaxation therapy and skin care after that they was develop as a warm water bath by they build the bath around the Roman Empire after the fall of The Roman city. In Europe, they have a city famous for its spas such as spa town of Baden in Germanys, Belgium and Bath town of England. Furthermore Asian countries such as Japan like to build the source of natural mineral bath since ancient time or it call as hot springs. Spa in new generation does not equate to treatment facilities with water alone but to blend the science of therapy for good health, both physically and mentally are go together such as exercise, yoga, meditation and the health benefits of herbal essential oils to massage the pressure point foot message or even acupuncture or a combination of Thai traditional medicine to help treat the symptoms as well asto the process and the beauty spa, each spa will be used as a selling point and service even though each spa have different service but the heart of spa is to relax both of body and mind to get balance of both physically and mentally by focus on relaxing from the taste, smell, sound and touch to those who use the service. In Germany, spa was developing to be treatment areas for rehabilitate of patient by doctor will advice. Doctor that expert about spa, they have knowledge about nature of human and environment such as climate, sunlight and material of nature. Each essential will help health and body to be normal fatter. It is choice of medical profession before use medicine for cure by patient will get assessment and send to treatment areas that appropriate and continually about 2-4 week by has doctor always give the advice of each problem. So, in Germany have luxury spa and high standard almost 300 spas around country for provide service for patient that make patient will have good quality of life but high cost. Nowadays, have medical spa around the world and bring indigenous knowledge of each local area and country come to adapt with different activities of spa. Spas in USA will different from

http://www.spabyu.com/index.php?option=com_content&view=article&id=5&Itemid=1,

http://student.nu.ac.th/pokpakzz/myspa/spa.asp

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country in Europe is place for hi-so class that they have good healthy come for relax by they hasmany program of nutrition, exercise, and beauty and in some spa has develop physical part by usemeditation or learn about coherence mind and tradition of easterner. The most of westerner will be impressive with emptiness that Buddhist and Hindu behave. In some place will bring new technology to use for spa that it is half of treatment areas for patient to rehabilitate of physical and mental to be strong. In the past, spa will develop to business of travel and relax. Formally, foreigners like to stay in place that have comfortable and safety cause of transportation have convenience and faster so many people come to find the different thing from routine life. Relax place will competition by build the new thing to attract customer. Sometime they will build beautiful scenery, wide of recreation room and full service but some customer feel it is not enough for their need because only their body get relax from comfortable but their mental didnt relax so, it begin to make spa for customer need by they will get relax for their physical and mental.
2

The approach to take care health and beauty in many forms that come from indigenous

knowledge of each local area and country, It is prevent and prepare to the body to be strong that make person who interest in spa to expand then formerly is place for person who has unhealthy or patient in stage of recuperate and old age only. Each people have different reason to go to spa, some people go to spa for beauty, treat illness that make we have many type of spa. Type of spa include: Day Spa: a form of beauty salon. Hotel & Resort Spa: a place is open in hotel and resort for comfortable of customer such as Imperial Hotel. Club Spa: a spa that service in form of club that have exercise room, sport, and meeting of member. Medical Spa: a spa for treat, care and treatment health, have team of doctor and have register to be clinic that conform to law. Destination Spa: a spa that have objective to develop and treatment health to be well, have the room for stay overnight. Before stay we will have check up for choose appropriate program. Mineral Spring Spa: a spa that have hot spring spa and whirlpool because mineral water have many mineral that can decrease some illness. Home Spa: a spa that we make at home or service in delivery at home.

http://spacara.blogspot.com/2009/08/blog-post_17.html

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Situation: In current, people have serious from social, economic or competitive in many business, its cause of healthy problem whatever entrepreneur or employees. Therefore, people concern about their health seriously and try to find many way to relax such as go to fitness center, aerobic dance, yoga and department store. But the hit to relax that popular in this time is spa service, it can make people relax and useful for healthy At the beginning, spas in Thailand were chiefly located in luxurious hotels. They were established around the year 1994 to meet the needs of foreign visitors at that time. The services gained popularity very soon. That's why new spas have sprung up like mushroom in cities and famous attractions. Many of them have developed with advanced techniques such as hydrotherapy and aromatherapy. Since 2001, the concept of spas has been widely spread among the Thai urban populations because they have suffered from health problems caused by their rushing lifestyles and the polluted environment. And spa treatments have been found to be alternative ways to maintain their health balance. Spas of Thailand are second to none because of the distinctive traditional Thai massage and the outstanding Thai hospitality presented through the well-trained therapists. Most clients are impressed by their smiles and tender attention. Ubonrat Somprakit, Managing Director of Jasmine Spa, revealed that many of her clients had revisited the spa because of the overall hospitable service. She added that the relaxing atmosphere and the expert therapists who are service-oriented are also the key factors. As for the government, it has been doing its utmost in promoting Thai spas. For example, Thailand is scheduled to hold "ISPA Asia Pacific Conference & Exhibitions" in 2006, which, according to Watchara Phannachet, Deputy Minister of Industry, will be beneficial to the economy in general. Moreover, the government has provided training to personnel in the spa industry to enhance the standards of Thai spas. The Thai Spa Association and the Thai Spa Operators Association were set up to bring together all those involved in the local spa industry to steer Thai spas in the same direction.
3

"Even though the number of spas has increased, it is delightful to learn that along with

quantity has come quality", said Naphalai Areesorn, President of the Thai Spa Association. However, because of the intense competition, the trend of Thai spas will have to change. Monica P. Orias, PR Marketing and Sales Manager of Mandara Spa said that Mandara Spa is looking forward to developing spa programmes for the total well-being of mind, body and soul. This means that spa
3

http://www.thaiwaysmagazine.com/thai_article/2119_spa_thailand/spa_thailand.html

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therapies have to be able to nourish the mind (by providing meditation programmes, for example) and to strengthen the physical body (by arranging workout programmes).
4

Several day spas and hotel spas are scattered throughout Bangkok and other tourist

destinations like Chiang Mai, Hua Hin, Pattaya, Samui and Phuket. If you wish to experience this comfortable indulgence, go for one at a spa near you. Thailand will make many places for service of spa such as hotel and resort. Now Thailand is worldclass of tourist destination famous for spa. Due to several factors the perfect harmony and beauty of the city folk wisdom about science, medicine, traditional of Thai herbs such as Thai message, meditation, and service with a smile of Thai hospitality which combined with spa, Thai spa style that is recognized and appreciated by tourist. Foreign or local, it is very popular as well and commercial production of medicine herbs as well as. Thailand was known for healing properties since ancient times and most of foreign tourist in Thailand very favorite Thai herbs. Type of spa in Thailand include:

Day Spa: refer to spa service that can finish in any time during the day. It may take only

30 minutes or one hour. The locations are usually in cities or business centers. Hotel & Resort Spa: a place is open in hotel and resort for comfortable of customer such as Imperial Hotel. Club Spa: a spa that service in form of club that have exercise room, sport, and meeting of member. Medical Spa: a spa for treat, care and treatment health, have team of doctor and have register to be clinic that conform to law. Generally, this kind of spa is located in hospitals or clinics. Destination Spa: a spa that have objective to develop and treatment health to be well, have the room for stay overnight. Before stay we will have check up for choose appropriate program. 4

Mineral Spring Spa: a spa that have hot spring spa and whirlpool because mineral water have many mineral that can decrease some illness. Home Spa: a spa that we make at home or service in delivery at home.

http://www.spabyu.com/index.php?option=com_content&view=article&id=5&Itemid=10

www.thaiwaymagazine.com/thai_article/2119_spa_thailand/spa_thailand.html

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In mean of notification by the facility amendment (NO.4) Act 2546 has set the pattern of spa in 3 types. 1. Spa for healthy: an activity of spa for healthy and beauty. 2. Western Spa: places that service your health by use same standard of service like country in northwest. 3. Thai Spaya: Places that service by use Thai herbal steam. To compress and massage the Thai word comfort comes from the Bali sappaya which mean place or person that perfect particular of help and support. 4. Thai Spa: is a service like western spa but has developed by put indigenous knowledge of Thai to service in same place. Strength of spa business in Thailand
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All type of spa will have Thai massage in service because Thailand is famous in massage

that people around the world know it and have expert in massage only. Thailand have a herb more than 100 types and have agriculture to plant in many provinces that can use it processed to be products also decrease import the herb from other countries, its can support to establish spa business in Thailand. Thailand have hot spring more than 100 places that hot spring can improve to be Mineral spring spa service or resort spa. People in Thailand have surrender, polite, cheerful and concern in service that from personality of Thai people is important to useful in business. Almost Thai people are Buddhism and have dharma to discipline in mind, so spa business are about to build peaceful in mind and relax emotion that Thai social is proper to establish spa business specially. Spa business is convert to use nature direction and use natural for peaceful also use to integration for body, emotion, and mind. This reason is support for Thailand appropriate to do spa business more that Europe. In spa business have to use products made from natural to be ingredient such as fruits, flowers, trees and herb. That thing can find in Thailand, so it saves cost to do in business. The culture heritage is strength that makes difference from other countries for Thais spa business. The government has support the tourisms business and want to make spa business to be important point for foreigner, so spa business will boom in Thailand. Thailand has more employees both of men and women that it is opportunity to train them to understand in spa business.
6

http://www.spamassagethai.com/menuspa/43-bussiness-spa/223-spathai.html

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Weakness of spa business in Thailand.

The stuff in spa business; manager and employees, have limit in amount for hiring. Thai people have not good skill in English language, so it have problems when communicate with customer that effect to respond in service can mistake. Although , Thailand have more herbs but if we compare with Indonesia , they are important competitor because Indonesia is secondary from Thailand interesting in spa service. that tourist

The problem about terrorist in 3 provinces in south border of Thailand has effect to tourism especially spa business because the tourist will not come to Thailand. Mostly, spa business have purpose to respond requirement for middle-class and high-class people that we can observe from service charge on resort spa and hotel in high-class including customer come from foreigner ,if they are not to travel in Thailand it can effect to spa business mostly.

Moreover, 1-2 years ago , spa business had opened in resort and popular place that inconvenient for people who want to go also rate of each course is expensive, its cause cannot to diversify target customer group. If the spa can open in stand alone and have a medium rate, people will come to service easily
8 7

Moreover, In Thailand have many area that popular in spa business such as

Bangkok, Phuket , Chiang Mai and Chiang Rai, that we choose to open spa business in Chiang Rai because it is the province is rich in tourism resources in terms of natural attraction and antiquities, evidence of its past civilization. It is also home to various hill tribes who follow fascinating ways of life. Chiang Rai is also a tourism gateway into Myanmar and Laos. Plus, in the north of Thailands culture is Lanna in origin and the people are very proud of their northern roots. The region is home to distinctly different food, music, arts, way of life and even language. Chiang Rai is also a melting pot of hill tribes and their own unique cultures. In province town ( amphoe muang ) has a few live music pubs and discotheques. Aimed at foreign tourist, there is traditional music and performances in the Night Barzar. There are also plenty of beer bars, some with hostesses, around town. Moreover, In Chiang Rai have many attractive places such Mae Fah Luang university that is center for developing the youth from rural areas and have the garden is a park cum
7 8

http://www.spamassagethai.com/menuspa/43-bussiness-spa/223-spathai.html http://en.m.wikipedia.org/wiki/Chiang_Rai_province)

12 museum preserving Lanna cultural objective, Doi Tung is a revered mountain which in cludes the Doi Tung palace and the Mae Fah Luang flower garden, Wat Rong Khun have a white ordination hall Pha Ubosot, is decorated with silver glittering pieces of mirrors, The Golden trangle can called Sop Ruak is where the Mekhong meets the Ruak River and also where the borders of Laos, Burma and Thailand and Amphoe Mae Sai is border on Burmas Tachileik that have a market selling lots of different goods including they have famous festival that people want to visit that is Phokhun Mengrai Maharat Festival and Chiang Rai flower Festival.
Regular Customer The foreign tourist. People who want to relax from serious. People who like spa from natural herbs.

Product Life Cycle

1. Introduction: Tinky Winky spa was established in 2011 and its vision is we want to be the leader of spa industry in Chiang Rai that we made product by use the best of natural resource. Tinky Winky spa use natural resource that we think about our customer to get the most benefit from our service and product that we call heart made and natural

2. Growth:Our Company has many promotions to attract customers such as spa 10 times, get spa free 3 times. Some time we will give special gift for customer that register to be member of spa. We use marketing mix strategy to make customer loyalty to our spa. We will get their physical and mentalby give confortable and relax for use our spa. We expand group of customer in many age that want to relax, treatment for their body, and beauty. We have produce their product that comes from natural that me made by myself to sale to customer that like our product from program of our spa. Some season we will give special gift that it is our product that they produce by natural for member of our spa.

3. Maturity: when our spa is popular in Chiang Rai and there are many customer and most of customer use our product we will have meeting for member of spa by lets them to

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use spa free and we have to talk with our customer about our spa, product, and service. In this period we will decrease price of spa and our service because our spa is popular in Chiang Rai market. Our spa will make profit from product that we plan to export their product to other country as much as possible.

4. Decline:This situation occurs because of external environment factor that can affect to our spa and our spa will have plan the strategy to support this problem to be survive in this situation such as setting lower price of spa and product and our spa must to find another plan to be continuous when it can use in this situation.

Product and service Winky lanna spa has 4 rooms (1 rooms for body massage ,1 room for body scrub ,1 room for the body compress ball and 1 room for the face compress ball ) and 2 toilets room both of first and second floor. For room of body massage has 3 beds and have the massager to serve the service properly. In body scrub room have 2 bed that is the service for relaxing the skin and have private for the customer. In the body compress ball have 2 bed that is easy for serving the massage privately also in the face compress ball that we have 6 chair massage because this service serve just face and not long time for service. For service we do by heart to customer because we want our customer get the best benefit from our spa such as comfortable from our room that has different style, relax with our garden and product that we made for them and we will have special gift for our customer who come to use our service and they will get feel full from our smile that we want to show to our customer that we want to service them all time and by our heart. We have person who expert about spa to give service for our customer. Vision: we want to be the lead of spa in Chiang Rai by provide the best service that we made by heart and always provide to customer for get the most benefit from our spa such as Thai message, body scrub and oil message that we want tour customer will relax and confortable when they come to our spa and go home by full feel happiness from our spa. We will growth in spa industry and expand our spa to another place such as Chiang Mai. In the future we plan to export our product to another country that like to use Thai herbs and we will the best one of product that we export in Chiang Rai. Furthermore, we focus on customer need first that what they want from our spa and we will service them by heart and smile all time. We want to get customer satisfaction to our spa.

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Mission: Winky lanna Spa Mission statement is provides the best service and serve the best quality of product by heart.Winky lanna Spa is give confortable and relaxes to customers who want to feel confortable and relax both of physically and mentally from their work. We have higher quality but same price of otherspa in Chiang Rai. We want our customer to get the most benefit and we will get customer satisfaction too. Winky lanna Spa want to provide heart and smile for provide service for customer We will provide best view of spa and product that we have many room for do spa that we made them to different style because we want our customer get confortable and relax in another place in our spa by we build different style of room. Some of customer want to get feel like western style, some want to get Thai style that concern the need of customer because many time they want to get another feel to be confortable and relax. We have product that produce by the best natural resource that it is come from real natural and everybody can use our product such as normal and sensitive skin. We made product by use heart made natural resource, we want our customer will get good quality of product and good health from our spa. We provide service in many ages that they like to get comfortable and relax such as old age, middle age that they will tried from their work and they come to our spa to be relax and we open everyday. We can concern we provide service by our heart and smile. Strategies of the company As Winky lanna Spa is new company that want to growth and get more benefit in spa industry. We try to plan and find the strategy that appropriate with our business. First we must concern about our goal and SWOT; strength, weakness, opportunity, and threats because we are new company that want to success in spa industry and we have many competitor in spa industry. As we are the new company that we have a few experience for do business but we will have many weakness and threats that it will affect to our company to get the goal that we want because they have many company in spa industry that they success in their company before us. For this reason, when we know our weakness, we must to improve and avoid it to set the plan to find opportunity to success in spa industry. Even though we know our strength well but we must to improve them to be the best to be survive in spa industry.

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SWOT Analysis

Strength: The spa is located at corner of road in Amphoe Muang, Chiang Rai that it is the easy way for customer go to our shop and we have parking car for bus station and car. Moreover, the spa has unique interior from other place around that area because we decorate in Thai Lannamodern style and use Thai massage style in service. We have special trick for body scrub that different from other also we have website of our spa that have information for customer who interesting in the spa. We are new company and have knowledge about spa and we use only natural resource.

Weakness: In Chiang Rai have many famous spa that are competitor because they have more experience and have more management, so it can make our spa have high competitive and have to find the strategy to compete with other because our spa is news spa in that area.. Plus, our price of spa service similar with other that we hard to keep up the customer.

Opportunity: Surrounding environment in Thailand, people have concern about their healthy, so we bring this point be opportunity to open business. Also in Thailand has support from the government that they want to make Thailand be center of spa, its can attend foreign tourist come to Thailand to travel in the popular province such Bangkok, Phuket, Chiang Mai and Chiang Rai. Because they interesting in Thai culture in any part, so we choose this opportunity to decide to do spa business.

Threats: According to, in Thailand have high competitive in spa business in any region and all spas have the same target customer are foreign tourist mostly that can effect to our spa because we are new firm in spa business. Moreover, in Thailand has political instability that can be cause to decrease tourist from other countries and it can effect to economic because may not have investor to invest that make economic in downstream. When economic has downstream, people will not spend money and want to save money that can effect to all business including spa business that have high service charge.

Corporate level strategy

We will use concept of product life cycle to manage our business because we are new company that have a few experience and skill. So, we will use concept of product life cycle. First we focus on introduction to promote our company in Chiang Rai to be well know of customer and come to use our service as this part is difficult to new company if our company part this step that show we will done 1 step and we will have more experience and skill to manage our company to be survive to

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step by step because we concern every step because we must to learn more about how to manage our company that is new company in Chiang Rai. If our companies go to step by step we will achieve our goal that we will the lead of spa in Chaing Rai. Business Level Strategy This level we focus on our competitor in Chiang Rai that we will get more competitive advantage because we will attract customer come to use our spa and we will provide the best quality of product and service to our customer. We will use this strategy because we are the companies that use high quality of resource. Product Differentiation; Our spas have decorated in Thai Lanna Modern style and we concern about cleaning of all equipment and respond service to require for customer. We set the private zone to customers who want private time and we have the room for group of customer such as friends group. Moreover, during service we will serve red wine that we will serve to adult customer who want to drink that the reason we serve red wine because in red wine have Red wine is a particularly rich source 9 of antioxidants flavonoid phenolics. Many studies to uncover a cause for red wine's effects have focused on its phenolic constituents, particularly resveratrol and the flavonoids. Resveratrol, found in grape skins and seeds, increases HDL cholesterol and prevent blood clotting. Flavonoids, on the other hand, exhibit antioxidant properties helping prevent blood clots and plaques formation in arteries.Also in children or some customer who not want red wine ,we have hot green tea and juices to serve including we have the relax zone that we serve beverages that are made from Thai herb. In body scrub we have to use green tea , white semi seeds and ginger & water melon scrub because we can find its in Chiang Rai easily and can save cost of service that the price in body scrub will not higher than competitor. The product to use in service will produce by the best natural resource to give the best quality of product and service to our customer who come to use our spa and we have special service for our customer such as if our spa is anniversary, we will have meeting for our customer and we will give our customer do activity in our spa free and in the end we will give special gift that some time it will be our product that we product only 1 time for our customer that will me impressive to our customer and we will get customer loyalty and customer satisfaction.

http://www.healthcastle.com/redwine-heart.shtml

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Functional level strategy

This part is the most important of our company because it include marketing, production, finance, and managements to get more profit from our company. We used strategy follow; Marketing mix strategies (4Ps) From this strategy we will set 4Ps; product, price, place, promotion follow survey of consumer behavior that we can plan for our company to get benefit and achieve goal. That we survey what they need? , What they like to go? , What price they will like to spend? We have to observation to our competitor about their weakness and we will develop our product and service to be high quality and different from them to attract customer. -Product Nowadays, most of people like to go to spa and most of foreigner like Thai herbs. As our company use the best natural resource in service and use only product made by herb or natural resource. We will concern about impression of customer when they get service and make they would like go to come back. -Price We will set the price at higher price from competitor in the first to promote our company have higher quality than our competitor. Then we decrease the price in the same price because we can attract customer already so, we will decrease price to show that we have higher quality but in the same price. -Place We choose Chiang Rai because Chiang Rai have beautiful location that is the central of nature that we can provide service in the real nature that we want customer will get confortable and relax by use product that produce by the best natural resource that we made by ourselves. -Promotion We use advertising media and we have brochures that content of detail and information of spa. Then we will send out to travelling agencies that the company related with our spa.

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Human resource management According to, our spa use common massage for customer that popular in the practice and 10 training (especially for foreigners). The peculiarity of these type and subtypes is the more close contact with the patient during the massage by using thumbs, the surface of the palm and its base, the outer part of the wrists, elbows, forearms, knees and feet. We can send stuff to train by expert in massage to guarantee that all stuff have knowledge in spa and can give the best service to customer. Figure of planning ; Plan about the recruitment of employees

Plan about the program for training employees

Evaluate the performance before working

Setting the rule for all employees

Setting the rate of wage or salary and welfare

Inform and Control the employees about task

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http://www.travelinthailand.org/types-of-thai-massage/

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Financial We have to analyze our company financial management, revenue, expend and cost of operation such as cost of spa room, natural resource that they use to produce our product, and we must to control our company financial everyday so, we must have accounting to control and recognize our revenue and expend. Employee ( Staff ) The HR will concern about training and coaching the employees before they serve the service to customer. Figure task of employee;

Training and Coaching

Following the rule and understand task

Take the service

Body massage Body scrub Industry Profile Summary

The herbal compress

In situation of spa business, we have the detail of the current situation of spa business in Thailand that show about the strength that in Thailand has the unique in culture and we have the Thai herb can be raw material its can save cost for spa business or in other healthy business. In weakness Thai people not have the good English skill for communication with the foreign tourist and hiring people to be employees is limited also the problems in political such as the border in the three province in south. Plus, we show the detail of service in our spa

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In strategies , we use SWOT analysis to analyze the strength and weakness both of external and internal of firm , cooperate level strategy will use product life cycle to forecast to fourth step of business and business level focus on competitive to increase our quality more than competitors to add the market share in the industry. We can use all strategies to improve the differentiation of service to contrast from other competitors and get the that can along with the functional level strategy that are marketing mix strategy(4P), human resource management , financial and employee (staff).

21

CHAPTER 3
Winky Lanna Spa
Market Feasibility Study

22 Market Feasibility Study Market Analysis General environment analysis is the effective methods for analyzing the external factors that impact on a business. The combination of this analysis with other factors will allow a company to create a strategic or management plan that how to move its business forward in a way that can make profit or achieve of a goal. In analysis have four primary factors which are political, economy, social and environment and technology. Therefore ,The business have to analyze about general environment including competitors to making decision in firms. Political In the current,
11

Thailand have policies from government to support the spa business (

including exporting spa product ) be main product in Thailand tourism. Also have a goal to make Thailand be the center of spa in Asia, so many investors interesting to invest in spa business. That reason have 400 business to registered with the International Spa Association and more than 1,000 business not registered that can make profit into country more than 100,000 million Baht. The spa business are located in Bangkok and travel provinces such as Phuket , Chiang Mai , Chiang Rai ,etc Economic In this year Thailand face the flood that damage or loss profit more than 1.000 million Baht. Therefore, The latest figures from the Fiscal Policy Office forecast the gross domestic product or GDP in 2021 from 4.5 percent will be 1.3 percents.
12

Overall economy of Chiang Rai is depend on agriculture trade , Wholesale and retail

companies and real estate sector. Trade between countries have border trade with neighboring countries have decrease from the same month last years. The trade value have a total of 1,049.9 million, decrease 1.8 percents ( or down 19.5 million Baht ). It can separate in two types are the export value , at 886.5 million that compared with the same month last year decrease 0.3 percent ( or down 3.1 million Baht ) also due to the level of exports to China amount are decrease. Next , the import value have amount 163.4 million , decrease 9.1
11 12

http://www.thaitherapist.com/index.php?lay=show&ac=article&Id=200065&Ntype=6 http://www.bangkokbiznews.com/home/detail/politics/opinion/anusorn.html

23 percent ( or down 16.4 million Baht) because import goods from southern China ,Myanmar and Laos has decrease. Moreover, world trade growth is 6-7 percent in 2011 that decrease from in 2010 have growth 11 percent. In U.S. slow down to growth at 2.9 from 3.0 percent in the year 2010. The result of the quantitative monetary relaxation (Quantitative Easing can reduce value of Dollar and improved the U.S. current account deficit. The trade and economic of the world have a few imbalance ,but it causes of imbalance in global financial system. So it have short-term capital outflows from Europe and the United States with low return influx in Asia that have higher return. Asian currencies have strength dramatically that effect in real estate and stock market have bubble economy in some countries. social and environment Now a day, people in social interesting in their health inside and outside of their body ,so Spa business will popular in people who want to have own business.
13

Spa in Thailand started to

growth and located since 2002 and the number of entrepreneurs available in service approximately 320 locations that are small entrepreneurs roll-out in the resort or hotel. The employment more than 5,000 people , which is about 20 percent are carried out in Phuket area. However, trend of healthy in Thai people causes of business to expand out of hotel or resort and rapid expansion in business area that under the concept providing a variety of services. That is the reason can make spa business have high potential to growth in the future Plus, Thai people are so interesting in organic product or skincare made from natural because it have not many chemical in ingredients and safety for all types of skin; normal skin , oil skin and sensitive skin. It is another line in spa business that can be export goods because in others countries interesting in Thai herbs ,so it is easy to expand spa business and spa products ( organic product ) into international market. Technology In the current , technology has expand rapidly and have a new trend every day, so it useful for people and business that can increase communication ways easily. For the spa business , have to use technology or software help to manage in firm. It can use to collect the information of
13

http://www.dbd.go.th/mainsite/fileadmin/contents/information/brochure/11Manual_Spa.pdf

24 customer and help to service to satisfy customer directly. Moreover, when production of spa product use high quality of machine to produce , it can make profit to firm because the product have high standard and safety also can contact with customer both in country and other countries readily. Summary of The General Environmental Analysis The general environmental is important to our business because we have to know about external factors before we launch business. We have to weight in political and social because the government have to make Thailand is the center of spa business that if we do the business follow our objective , we can involved in this objective. Also we think of social; passion or lifestyle, that always change in short time and so different. This is the reason that we have to analyze the general environmental to decrease risk in our business. Competitor Analysis
14

Direct competitors.

Sumalee health center and spa destination. 681 /7 Si Wiang district of Chiang Rai, Chiang Rai 57000. Spa Thai massage is a free service. Service in Sumalee health center and spa destination have Body Massages, Body Scrubs, Body package, Facial treatment, BARBER & BEAUTY SALON have promotion with members. Body Massages -A relaxing massage with aromatic oils. -Relaxing massage with hot oil. -Thai massage. Facial treatment -The body treatments - massages - Mask Face / Body. -The steam treatment - Scrub - Massage - mineral water.
14

(http://web.chiangrai.net/tourcr/customer/sumaleespa/index.html)

25 -The steam treatment - massage - bath water. Body package -The body of toxins from the face of natural products with us. -To clean and remove dirt with a special mask. Eliminate dull skin pimple to reduce excess oil with a moisturizing mask. -Cleaning the surface to remove dead cells. Combination of pressure point massage, soothing mask to feed the skin. Helps keep skin strong and healthy moisturized skin. -The compact surface with Mask heating a mixture concentration of vitamin C for people with skin problems, flagging Lack of clear skin and dark spots.

Customer Analysis Our company has selected major consumer target in European tourists because they concern about country that encourage healthy for traveler and they well-known in European spa but, Thai spa have characteristic as a traditional massage that helps to relax and release stress from daily life-style. The Thai health massage has more interest from customers because its performance that can increase wellness and external beauty of customers and it has completely different from European beauty massage. In term of currency, it is important reason to influence European tourists come to use Thai spa service because the Thai spa has high performance and good friendly relationship during working time which have expertise to provide service but low price when compare with their currency.

26

The Statistic of Tourism in 2010 2011

15

15

http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf

27

(Reference: http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf )

28

(Reference: http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf)

29

(Reference : http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf)

Competitive Analysis Today's modern lifestyle can cause illnesses, relaxation, even for short while can provide a temporary cure. Many people may choose sleep as a simpler way to reduce stress, but that may not be enough. This is the reasons that why we find more and more people turning to experience the benefits provided through health spa therapy. Our company is Winky Lanna Spa has modern style that have many service such as massage, body scrub, Therapy. In Chiang Rai have many spa in many place such as hotel or travel place so, it make high competitive in spa industry therefore, Chiang Rai have famous about natural travel place that make a lot of tourist in Chiang Rai. So, investors want to invest in spa industry because we have many race of tourist which Europe and Asian and Thai spa is popular to around the world. When we think about spa, we will think about natural. So, Chiang Rai is suitable for this business. The Different of the competitor
16

The competitor of Winky Lanna Spa is Sumalee health center and spa destination because

their spa have similar of service and have the same target like our spa.

16

http://web.chiangrai.net/tourcr/customer/sumaleespa/index.html

30

Strength of Sumalee Spa -They have more service than our spa and various of massage. -They have the fitness center. -They have the low price of service. -They the salon for male and female. Weekness of Sumalee Spa -They have not the detail of each product in service. -They have many service and various ,so it hard to control the people and not soundless. -In each services use less time to serve that may not properly when compare with the price. From the competitor, we are different from them because all service we use the natural resource to be raw material and we have the detail of each product inform to the customer that can useful for them when they want to take service. Also our price of package is cheaper than them and around our spa is relax for the customer because we concern about relaxing of the customer and give the best service also the quiet of place.

31 STP Analysis Segmentation Our segmentation is the foreign culture such as Chiang Rai. Target Market We concern about the foreigner from Europe that would like come to Chiang Rai because in Chiang Rai have the old culture and some tradition they cannot find in Europe also Thai massage style is famous in many spa in the world. Therefore, if we can get reliable from the Europeans tourist, it will make our spa is popular in spa business in Chiang Rai. Positioning We choose located the spa in Amphoe Muang of Chiang Rai, Our spa will locate at the corner of road near walking street because in that area have many places can attend the tourist come to travel and convenient for parking car also people can observe the spa easily. Moreover, if we come to walking street, we can promote our spa easily such as give brochures to people and can see more people to persuade them would like come to get service from spa. Marketing Mix Strategy The marketing mix strategy also know as Four P, it have four important element to analysis as follow;
17

tourist in Europe and in Asia because people of both are

interesting in Thai culture and they would like to travel in the province that have wondering

17

http://www.tourism.go.th/2010/upload/filecenter/file/stat_2554/Sep/Thai%20mak%201/Inbound%20q1%2054.pdf

32 First is Product or Service Strategies, we have three mainly service in spa as follows;

Body massage

-Aromatherapy Massage: the customer can select oils that are relaxing, energizing, stress-reducing, balancing,etc. - Thai Massage : we are use gentle pressure on specific points. - Hot Stone Massage : heated, smooth stones are placed on certain points on the body to warm and loosen tight muscles and balance energy centers in the body.

33

Body scrub

In body scrub , we have three type that customer can choose as follows; Green tea scrub, it can help to remove dead skin cells out of skin for increase smooth and moisturizer for skin. It proper for people who have dry skin and lack of maintain. Sesame scrub, it can help to remove dead skin because in sesame contain of amino acids, vitamin E and other minerals that proper for people who with insomnia and skin dryness including in vitamin E can prevent anti-oxidant and skin cancer also can heal skin to increase moister Ginger and Water melon scrub, we combine ginger and water melon because both of it can eliminate the pores cleanly but in ginger are heat , so we bring water melon to combine to decrease a heat in ginger. It so proper people who have cellulite. Coconut body scrub, Coconut milk has also been regarded as a natural aid to sensitive skin, and results in glowing and smooth skin surface. Coffee Body Scrubs, A coffee body scrub will make you look slimming by reducing cellulite and varicose veins Brown Sugar Body Scrubs, A brown sugar body scrub is wonderful to exfoliate your body, as well as to achieve soft and supple skin. Sea Salt Body Scrubs, it is widely used in bath and body products due to its healing properties.

34

Herbal Therapy

We have to service for herbal therapy as follows; -The herbal compress ball is called Luk Pra Kob, translated as herbal pressing sphere. That the ingredient use only Thai herb and natural resources, we have two types for the herbal compress ball in our spa are 1.Herbal body compress ball, use for massage chronic problem such as back pain and it is good for other muscle , stimulate and circular. 2.Herbal face compress ball, It is useful for dry skin and sensitive skin that the skin will soft and smooth because it can remove dead skin while blood circular is stimulated.

35 Price Strategies, Types of service 1. Aromatherapy Massage 2. Thai Massage 3. Hot Stone Massage 4. Green tea scrub 5. Sesame scrub 6. Water melon scrub 7. Coconut body scrub 8. Coffee Body Scrubs 9. Brown Sugar Body Scrubs 10. Sea Salt Body Scrubs 11.Herbal body compress ball 12.Herbal face compress ball Package Type of Package 1.Thai massage+ Thai herbal face compress ball 2.Body scrub ( Green tea +sesame+ brow sugar ) +Aromatherapy massage 3.Hot stone massage + Herbal body compress ball 4.Herbal body massage + Herbal face compress ball *If customer register to be members, they will get free for register and free for herbal face compress massage. 2,300 baht per 1 hour 30 minutes 2,500 baht per 2 hours 2,300 baht per 2 hours 30 minutes Price ( Baht ) 2,000 baht per 2 hours Price ( Baht ) 1,400 baht per 1 hour 30 minutes 900 baht per 1 hour 20 minutes 1,500 baht per 1 hour 30 minutes 1,100 baht per 1 hour 30 minutes 1,100 baht per 1 hour 30 minute 1,200 baht per 1 hour 30 minute 1,200 baht per 1 hour 30 minutes 1,000 baht per 1 hour 30 minutes 1,100 baht per 1 hour 30 minutes 1,000 baht per 1 hour 30 minutes 1,300 baht per 1 hours 1,200 baht per 50 minutes

36 Place Strategies, we will locate in the corner of road that near walking street in Amphoe Muang, Chiang Rai. Because in Amphoe Muang have many for tourist such as walking street, Night barzar, and Temple also in that location have a small traffic that people can see our spa easily. Promotion Strategies, we will send brochures to travelling agencies and send it to university or school and the government official that related about tourism. In our brochures contain about detail and information of service in spa and have the contact number or E-mail that convenient to customer and agencies. Also we do vinyl that set it in Central Plaza Chiang Rai and send out it to travel agencies. Marketing Expense -Brochure Paper 200 Pieces

Cost per pieces 8 Baht Total 1,600 Baht.

37 -Vinyl Size 2 m x 1 m. = 2 square meter One piece 2 square meter x 150 B. = 300 Baht So, our firm will use 10 pieces = 300 baht x 10 Total = 3,000 Baht

(http://www.classi-5.com/)

38

Sale forecast / Profit estimation Tourist in Chiang Rai in 2011 (http://www.tourism.go.th/2010/upload/filecenter/file/stat_report/north/cheangrai%2051.pdf) For figure of tourist in Chiang Rai in 2011, we assume the number of tourist in Chiang Rai in two group follow 2011 which have Thai people 2,209 and foreign people 968 so, total of people in Chiang Rai is 3,177 to calculate sale forecast follow: Number of people in 2011 Number of people / month Number of people / day = = = 3,177 3,177 / 12 264.75 / 7 = = 264.75 38

Assume rate of customer demand will increase 15% in each year. 1st Year 265 persons 2nd Year 305 persons (from product promotion) 3rd Year 351 persons (from product promotion) 4th Year 404 persons (from product promotion) 5th Year 465 persons (from product promotion)

39 Marketing feasibility Summary In the general environment analysis that it analyze in four part ; political, economic ,social and environment and technology, of external factor also we analyze about the competitor that we use to compare with our spa to improve the service of our firm including we analyze the competitive of spa business in Chiang Rai that we concern about their strength and weakness in the current useful for improving the service. Moreover, we analyze the customer that we choose the European tourist that is our target market and we have the reference to show about rate of tourist come to travel in Thailand, Chiang Rai. In Marketing Mix strategy ( 4P ), we contain the detail about our service in spa that have three types mainly; body massage , body scrub and the herbal compress ball. Our price we have set the price that compare from other and charge from the price of products that we use in service also have the price in package to save for the customer. We choose the place open shop in Amphoe Muang that near the walking street because it have many tourist and our spa not far from the walking , the customer can come easily also we use brochure and vinyl for promotion.

40 Sale Forecast Year 1

41 Year 2

42 Year 3

43 Year 4

44 Year 5

45 Marketing Expense Year 1

46

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CHAPTER 4
Winky Lanna Spa

Technical Feasibility Study

48
Technical Feasibility Study Production and Operations Analysis Product Characteristics (in detail) At Winkylanna spa has 2 floors for make spa. First floor has 2 zones for provide service to customer, first zone; for advice and provide informationof spa service program that appropriate to customer.This zone we have information counter, sofa, and cabinet show our product. Next, zone; for body massage that we bisect it for do spa 2-3 person in the same time. We have toilet for men and women, in the middle room we have sofa that we provide to customer when they wait for our service, they can talk with other customer to share information of service that they will get from our spa. This zone we make for customer to get confortable. Second floor, we have 3 big rooms for our customer. First room, body massages room that has 2 beds but we bisect them for make it to be private for our customer who come to take our service alone. And this room is about massage that we use oil for do in this room we have our product that we produce by ourselves such as coconut oil, natural oil, and therapy oil to serve service to customer that they have different favorite of oil and style because we want to serve the best service to our customer that they will receive comfortable and relax from our service so, we have build-in toilet for this room. Next room, Thai herbal body compress ball also have 2 beds and have build-in toilet. This room is about herb that we use for take spa and most of our customer is foreigner and middle age who like to take herbal and Thai herb. Thai herb is has many benefit for body and health that we make our product by use Thai herb that we will find the best Thai herb in many place that they grow Thai herb such as Doi-Tung, Doi-Mae-Salong, etc. Also we have the face compress ball that is the service not use long time and can help to relax for skin. Next room, body scrub room that we have 2 beds in this room and we make it to private zone. This room we have more bed because this service is popular in nowadays. This service is concern about skin that our customers want to get beautiful skin and it helps they look fresh and healthy. We use our product that they produce by concern on customer that they have different type of skin such as sensitive and normal skin so, we produce our product by use natural resource because it gentle for sensitive skin and every customer can use our product. In body massage room, we have 3 beds for serve the massage to customer that we have various oil and various type of massage for requirement of customer. Last room, baht room that we have locker for customer to take their cloth after they take our service. In the baht room we have body lotion, body jell, body soap, shampoo, and condition.

49
In the middle room we make sofa for our customer to relax and talk together for share idea and opinion of our service. This zone we will serve water and magazine for them when they waiting for take our service and we will open music for make them feel relax while they take our service. For service Winky spa has many style of room spa that we design to appropriate for type of spa and it will have different feel when you take our service. We have provided the special gift in the season such as New Year Festival, Valentine, and etc. We will have meeting for our customer that they are our member and we will product special gift that we never produce for use in spa service but we product only one time. Service process Massage
18

We have trained our employee to be expert in spa service to provide the best service to customer. We have employee to provide our information and spa service program that our customer can choose the program that appropriate with them. We will open music and serve beverage when our customers waiting for take our service.

Massage is the manipulation of soft tissue effecting a change in the surrounding tissue and

structures. Our bodies and posture are held in balance by the muscular system. In order for you to stand still there are various muscles throughout the body constantly tightening and slackening to maintain the stillness that you desire. Massage is the manipulation of soft tissue effecting a change in the surrounding tissue and structures. Our bodies and posture are held in balance by the muscular system. In order for you to stand still there are various muscles throughout the body constantly tightening and slackening to maintain the stillness that you desire. Therefore, massage is the important thing in spa because it can help customer to relax. The customers come in spa because they want to relax from work, traffic and other problem, the benefit of massage is increase your body self awareness and sensitive and make you feel good, it is a pleasurable experience. Massage reduces your stress, tension and anxiety levels. Massage is the most important for mood and mind condition. We will find the ways to relax the customer have most happy

18

http://www.pentictonbb.com/massageBenefis.htm

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Body Massage 1. Aromatherapy Massage 19 Aromatherapy massage uses essential oils derived from plants to affect your mood and alleviate pain. In aromatherapy massage, essential oils are mixed with a carrier oil like sweet almond, apricot kernel, or grape seed oil. The massage therapist use up to five oils in a mixture, and chooses the oils based on what you need. A relaxing aromatherapy massage, for instance, might have lavender or bergamot, while a massage for sore muscles might include peppermint and eucalyptus. In our spa also has oil that produce from herbal in Thailand. Price of Aromatherapy massage is 60 / 90 / 120 minute per 500 / 700 / 900Baht

2. Thai Massage 20 Thai Massage is an ancient therapeutic procedure which provides relaxation, balance in the body's various centers, healthy blood circulation, and an overall manipulation of the physical form and structure of the body. Although in English the word massage is used, the essence of Thai Massage is very different from what we generally associate with the word. Whereas most traditional western and eastern massage practices focus on tissue manipulation and the working of the muscles and joints, Thai Massage barely touches on either of these. It is rather a working of the pressure points, energy lines, and basic body forces which together produce a highly therapeutic effect. Price of Thai massage is 200 Baht per 1 hour

19 20

http://spas.about.com/od/aromatherapymassage/a/Aromatherapy.htm http://www.chiangmai-chiangrai.com/ancient_thai_massage.html

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3. Foot Reflexology Massage
21

Most of people have problem about foot because it is the most important organ of the body

that use to walking every day, when an injured foot or feet swelling must to be treated. Therefore, the massage is the good choice to treat; it was effective in stimulating the functions of the internal organs. Another advantage of this therapy is that there is no risk, expert masseurs will deal with the critical points the feet with utmost care. The pain felt there will disappear when the masseur finishes the process. Price of foot reflexology massage is 200 baht per hour 4. Thai Herbal Hot Compress massage Our spa realizes the important of folk wisdom about herbal that can treat many disease causes hurt from muscle. 22 So, the Thai Herbal Ball compress technique offers several potential health benefits, it induces deep relaxation, relieves stress and fatigue, boosts both emotional and physical wellbeing, assists alignment and postural integrity of the body, improves circulation of blood and lymph and stimulates the internal organs. The hot compresses are ideal for alleviating pain, stiff, sore or pulled muscles and ligaments, chronic back aches, arthritis, even skin conditions, migraines and chronic stress or anxiety. The blend of traditional Thai herbs used in these compresses has a relaxing and invigorating effect on the body and mind, soothing sore and overworked muscles while giving the body's energy reserves a huge boost. Price of Thai Herbal Hot Compress massage is 250 baht per 1 hour on

21 22

http://www.thaiwaysmagazine.com/thai_article/2221_foot_reflexology/foot_reflexology.html http://alliswellmassagebyclara.health.officelive.com/ThaiHerbMassage.aspx

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5. Hot Stone Massage
23

Many people find the warmth of the hot stones

to be comforting and get it for relaxation. Hot stone massage is suited to people who tend to feel chilly or who have cold feet. It's also suited for people who have muscle tension but prefer a lighter massage. The heat relaxes muscles, allowing the therapist to work the muscles without using deep pressure.The stones are immersed in water and heated in an electric heating device until they are within a certain temperature range. The stones may be placed at specific points on the back, in the palms of the hand, or between the toes. The heat warms and relaxes the muscles, which allows the therapist to apply deeper pressure, if desired. The warmth of the hot stones improves circulation and calms the nervous system. So, it is the one choice of customer that comes in our spa to relaxing with various services. Price of hot stone massage is 300 baht per 1 hour. Body Scrub You can enjoy an exfoliating treatment, moisture infusion and light massage. Our spa offer several body treatments that will buff away dead skin cells, nourish the skin with essential oils and moisturizers, and restore your skin to more youthful, healthierlooking state. Body scrubs usually include a light massage of moisturizer, so you will leave feeling completely pampered and relaxed with body scrub of our spa. The kind of body scrubs at our spa include : - Green tea scrub, it can help to remove dead skin cells out of skin for increase smooth and moisturizer for skin. It proper for people who have dry skin and lack of maintain. - Sesame scrub, it can help to remove dead skin because in sesame contain of amino acids, vitamin E and other minerals that proper for people who with insomnia and skin dryness including in vitamin E can prevent anti-oxidant and skin cancer also can heal skin to increase moister
23

http://altmedicine.about.com/od/massage/a/hot_stone.htm

53
- Ginger and Water melon scrub, we combine ginger and water melon because both of it can eliminate the pores cleanly but in ginger are heat, so we bring water melon to combine to decrease a heat in ginger. It so proper people who have cellulite. - Coconut body scrub, Coconut milk is high in natural fatty acids and antioxidants, which nourish and hydrate even the most sensitive skin. Coconut milk has also been regarded as a natural aid to sensitive skin, and results in glowing and smooth skin surface. Therefore, the all-natural ingredients in a coconut body scrub are unique and bring out the best in your skin. - Coffee Body Scrubs, A coffee body scrub will make you look slimming by reducing cellulite and varicose veins, reduce the signs of aging, protect skin from sun damage, wake you up, and reduce stress. - Brown Sugar Body Scrubs, A brown sugar body scrub is wonderful to exfoliate your body, as well as to achieve soft and supple skin. A more gentle member of the sugar scrub family, a brown sugar body scrub exfoliates skins well but is not as rough as a salt body scrubs. Since sugar dissolves more easily in water, a brown sugar body scrub can be a perfect scrub for our customer and soothing exfoliation experience. - Sea Salt Body Scrubs, it is widely used in bath and body products due to its healing properties. A gentle exfoliating substance, sea salt can unclog pores, improve circulation, get rid of dry, dead skin, moisturize the skin and increase its ability to remain hydrated 24 Body scrubs in our spa will make a good experience for customer; we find the natural scrubs that have efficiency for respond various consumer need. Price of Body scrub is 500-1200 baht per 1 hour )up to kind of scrubs(

24

http://bodyscrubworld.com/body-scrubs/sea-salt-body-scrub/

54
Facility Layout Outside In around our spa, in the left side hand is office room that have control all process of management and in the right side hand is the parking that support for the bus and personal car and we have a landscaping for customer to relax when waiting the service.

55
Inside First floor; It is the part for welcome the customer, in front of the shop have the wall that have the name of spa, WinkyLanna Spa, and have the door to come inside. Next, when the customer come to inside, we will have the sofa for living both of left side and right side and we have the counter for receptionist to contact with customer. Moreover, in the left hand side have the bar for serve the beverage to customer that they can order follow the menu and we have the rest room in the back wall of the counter that are four rooms and three basins also we have the stair to go to the second floor.

56

Second Floor: It is the service zone of spa that we separate for all services. When the customer come on the second floor, we have sofa for living room that customer can sitting to talk or wait for the service and we have four bathrooms that can use to change the clothes before get service also in front of the bathroom have the locker for keeping the things of customer. Next from the bathroom, are the body massages room that we have two beds, two shelves and the window. In the scrub room that is next from the body massage room have three beds and three shelves also have three windows. In the herbal body compress ball, we have two beds, two shelves and the window also in the herbal face compress ball we have six chairs massage, four shelve and two cabinets.

57

58

59
Winky Lanna Spa, open 10.00 a.m 9.00 p.m. [ Closed on Sunday ] Location

Winky Lanna Spa

(Walking street)

60
Machine/ Tools/ Equipment Fist Floor

Sofa

Television

Refrigerator

Computer

Counter

Telephone

Air conditioner

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Toilet room (First Floor) In Toilet room in the store, within has four Toilet bowls, five Toilet tissue boxs, four Toilet hoses, one Mirror Price, one long basin and 5 doors.

Toilet bowl

Mirror Price

Door Knob

Toilet Horse

Toilet tissue box

Door

Bin

Tissue

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Toilet (Second Floor) We have four room that in each room have bathtub and toilet bowl , the customer can change clothes before get the service.

Toilet bowl

Basin

Bathtub and shower

Hanging Towels

Toilet Horse

Bin

Toilet tissue box

Tissue

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Office Room(First Floors) In this room, we use for manage all function such as marketing, financing and operating that are one computer , one air conditioner , multifunction laser printer, telephone ,FAX , one table, three chairs , plug, bin and shelves.

Computer

Air Conditioner

Multifunction laser printer

Telephone

FAX

Chair

Table

Shelves

64

Bin All stationaries

Plug

Second Floors is the floor of service that are body massage, body scrub, the herbal compress ball and the sauna room

Sofa

Locker

Massage Bed

Massage Chair

65

Air Conditioner

Basket

25 Products use in spa

Products for body massage

Balancing Aroma Massage OilRelaxing Aroma MassageOil 1000 ml/950 Baht1000ml/950Baht

25

http://www.pramool.com/cgi-bin/dispitem.cgi?8590390

http://www.byspa.com/index.asp http://www.bestbuythailand.com/herbal-compress-ball/ http://adashop.weloveshopping.com/template/a23/showproduct1.php?pid=17132725&shopid=118 http://khunmalee.tarad.com/product.detail_0_th_3812744# http://www.beautynovat.com/product-th-380538-1647105-Guava++sea+salt+BODY+SCRUB++[+150+ml.+].html# http://www.bangkokbank.com/bangkok%20bank%20thai/Web%20Services/Rates/pages/FX_Rates.aspx

66

Romantic Aroma Massage OilEnergizing Aroma Massage Oil 1000 ml/950Baht 1000 ml/950Baht

Lavender Aroma Massage Oil 100 ml/80 Baht ,1000 ml/950Baht

Herbal Oil - Thai Herbs

Herbal Oil - Moringa&KariyatHerbal Oil - Zingiber (Plai) 100 ml/80 Baht100 ml/80 Baht

67

Hot Stone Massage KitAroma Stone Massage Kit 50 stones 3,036.50 Baht50 ,stones/ 3,525.75 Baht

Thai Herbal Compress 200g/ 69Baht

68
26 Products for body scrub.

Green Tea Body Scrub 100 g/ 380 Baht

Sesame Body Scrub 100 ml/375 Baht

Coffee Body Scrub 100 g/380 Baht

Brown Sugar Body Scrub 260g / 360 Baht

26

http://www.pramool.com/cgi-bin/dispitem.cgi?8590390

http://www.byspa.com/index.asp http://www.bestbuythailand.com/herbal-compress-ball/ http://adashop.weloveshopping.com/template/a23/showproduct1.php?pid=17132725&shopid=118 http://khunmalee.tarad.com/product.detail_0_th_3812744# http://www.beautynovat.com/product-th-380538-1647105-Guava++sea+salt+BODY+SCRUB++[+150+ml.+].html# http://www.bangkokbank.com/bangkok%20bank%20thai/Web%20Services/Rates/pages/FX_Rates.aspx

69

Coconut Body Scrub 100g / 125 Baht

Sea Salt 150ml / 280Baht

Watermelon Body Scrub 150ml / 496.44 Baht

70
Logistic management In our spa we serve the service to customer replaced logistic ,but we use logistic for ordering and purchasing the products that use in service. We use shipping the goods by landing and if some product has risk to crash , we will use the airplane to transport.

Ordering

Payment

Production

Shipping the goods

By land Facility Management

By airplane

For our spa will provide many services to our customer to get most benefit from our service. We have security for our building and equipment that we will use to provide the service to our customer so, we must concern on security of our equipment because we must to protect our customer and our equipment must have good quality available for use in everyday. Our spa will provide the staffing that have experience about way to do spa and able to provide the information of each type of spa which tell about way to do in each spa, benefit of each spa, and our promotion of each spa to our customer. We will have training program of our employee about way to do spa in each type of spa. So, we manage our spa for serve the service to customer to get customer satisfaction when they come to use our service. In service, we will provide body massage, body scrub , and herbal compress ball. We have provide the information and method in each service before the customer get also we have the adviser to give suggestion to customer which service appropriate for the personal.

71
Management For building , we have the insurance to save and we have the engineering to control all process from design and maintain also we have the CCTV ( Close-circuit television ) to prevent about lose of the thing of customer also have the attendance to keep cleaning around spa.

The CCTV

For the information, we have two channel to contact with customer that are by E-mail and telephone. In E-mail we will keep all the information between our spa and customer and in telephone before the customer ask about the information , we will ask them about some of the private information to confirm that is the real customer for preventing profile of customer. Moreover, if the customer want to registration to be our members, they can register by themselves at our spa ( free fees ). All of information of customer will keep into the system in computer and if the staff have to use the information, they have to fill password before including fill password in any computer in office room. If the customer want to edit their profile , they have to contact and confirm by themselves and we separate the internet of spa zone and office room because we not want disturb of signal that in spa zone we have the primary password for the customer if they want to us Figure of security system of the information; Source of the information of customer
Contact by E-mail

Telephone

Register to be member

Keep in computer

Fill password

Use the information

72
Invest Cost No. 1 2 3 4 5 6 7 Office room Descript Computer Air conditioner Table Chair Sofa Window Door (1 pair) Total Price/unit 39,600 16,900 5,400 3,900 13,530 3,000 15,000 No. of unit 4 1 4 4 1 8 1 Total Price 158,400 16,900 21,600 15,600 13,530 24,000 15,000 265,030

No. 1 2 3 4 5 6 7 8

Living Room (First Floor) Descript Air conditioner Sofa Counter reception Shelves of television Television LCD 42 Coffee Table Door Window Total Price/Unit 16,900 13,530 15,000 2,800 15,490 11,900 5,000 3,000 No. of unit 1 5 1 1 1 1 1 6 Total Price 16,900 67,650 15,000 2,800 15,490 11,900 5,000 18,000 152,740

73
No. 1 2 3 4 Living room ( second floor ) Descript Sofa Air conditioner Coffee Table Window Total Price/unit 13,530 16,900 11,900 3,000 No. of unit 1 1 1 8 Total price 13,530 16,900 11,900 24,000 66,330

No. 1 2 3 4 5 6 7

Toilet Room ( First Floor ) Descript Toilet Towel Basin Mirror Door Toilet horse The exhaust fan Toilet tissue Total Price/unit 4,900 1,300 1,500 4,500 200 850 350 No. of unit 4 3 3 5 4 1 4 Total price 19,600 3,900 4,500 22,500 800 850 1,400 53,550

No. 1 2 3 4 5 6

Toilet Room ( Second floor ) Descript Toilet Towel Toilet horse Hanging Towel Door Bathtub Basin Price/unit 4,900 200 1,300 4,500 15,000 1,400 No. of unit 4 4 4 5 4 2 Total price 19,600 800 5,200 22,500 60,000 2,800

74
7 8 9 10 Heater shower The exhaust fan Tissue box Window Total 4,900 850 350 3,000 4 1 4 2 19,600 850 1,400 6,000 138,750

No. 1 2 3 4 5 6 7

Body scrub Descript Bed massage Shelves Door Window Air conditioner Shelves Couch massage Total Price/unit 8,500 500 5,000 3,000 16,900 500 2,600 No. of unit 2 2 1 2 1 2 2 Total price 17,000 1,000 5,000 6,000 16,900 1,000 5,200 52,100

No. 1 2 3 4 5

Body massage room Descript Bed Massage Door Window Shelves Couch massage Total Price/unit 8,500 5,000 3,000 500 2,600 No. of unit 3 1 6 2 3 Total price 25,500 5,000 18,000 1,000 7,800 57,300

75
No. 1 2 3 4 5 Body compress ball room Descript Air Conditioner Bed massage Door Window Couch massage Total Price/unit 16,900 8,500 5,000 3,000 2,600 No. of unit 1 2 1 2 2 Total price 16,900 17,000 5,000 6,000 5,200 50,100

No. 1 2 3 4 5

Face compress ball room Descript Chair massage Air conditioner Door Window Shelves Total Price/unit 13,200 16,900 5,000 3,000 500 No. of unit 6 1 1 8 4 Total price 79,200 16,900 5,000 24,000 2,000 127,100

76
Depreciation Year1

77
Year 2

78
Year 3

79
Year 4

80
Year 5

81
Technical Summary In term of technical facility, we analyze about the production and operation of spa that contain of the detail of each service room also we have the service process that are the detail of each massage in spa; body massage, body scrub and the Thai body and face compress ball including the products for using in service. In addition , we have the facility layout and the location of spa that we have the image in each part ; outside ,inside and both of first floor and second floor to show the overall of spa including we have the detail of equipment that use in each room. In the logistic we show about the way to purchase goods from the inventory or the whole sale of goods and in management we have the security for building and all the information in firm to prevent the private for customer also we have the detail of investment cost in each room of spa that is can use for decision to invest for investor.

82

CHAPTER 5
Winky Lanna Spa
Operations

83

Raw material YEAR 1

product price Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 herbal oil-Moringa&Kariyat 80.00 herbal oil-Zingiber (Plai) 80.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 Body scrub green tea body scrub 380.00 sesame body scrub 375.00 coffee body scrub 380.00 brown sugar body scrub 360.00 coconut body scrub 125.00 sea salt body scrub 280.00 watermelon body scrub 496.44 Spa tissue (pack) 50.00 towel small 35.00 towel big 80.00 cotton 30.00 total rawmaterial JAN 5 5 5 5 5 10 10 10 1 1 10 10 20 15 10 20 20 15 2 15 15 20 229 high season 2 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

10 5 10 5 5 5 5 5 2

2 5 5 0 0 0

10 5 5 5 5 5 5 5

5 5 5 0 0 10 5 5 5 5 5 5 5

10 5

5 5 5 0 0 0

10 10

10 15 10 20 10 15 2 2 4 10 10 10 129 4 4

10 12

10 62

2 10 10 10 44

10 57

10 12

2 10 10 10 92

10 12

10 27

10 34

10 14

84

product price JAN Body message Balancing aroma message oil 950.00 4,750.00 Relaxing aroma message oil 950.00 4,750.00 romantic aroma message oil 950.00 4,750.00 Energinizing aroma message oil 950.00 4,750.00 Lavender aroma message oil 950.00 4,750.00 herbal oil-Thai herbs 80.00 800.00 herbal oil-Moringa&Kariyat 80.00 800.00 herbal oil-Zingiber (Plai) 80.00 800.00 hot stone message kit (50 stone) 3,036.50 3,036.50 aroma stone message kit (50stone) 3,525.75 3,525.75 thai herbal compress(pair) 69.00 690.00 Body scrub green tea body scrub 380.00 3,800.00 sesame body scrub 375.00 7,500.00 coffee body scrub 380.00 5,700.00 brown sugar body scrub 360.00 3,600.00 coconut body scrub 125.00 2,500.00 sea salt body scrub 280.00 5,600.00 watermelon body scrub 496.44 7,446.60 Spa tissue (pack) 50.00 100.00 towel small 35.00 525.00 towel big 80.00 1,200.00 cotton 30.00 600.00 total rawmaterial 71,973.85 high season

FEB

MAR

APR

Total Sale MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

690.00 1,900.00 3,750.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00

160.00 400.00 400.00 0 0 276.00

690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20

400.00 400.00 400.00 0 0 690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00 350.00 800.00 300.00 300.00 400.00 15,422.20 100.00

400.00 400.00 400.00 0 0 690.00 1,900.00 3,750.00 5,700.00 3,600.00 2,500.00 2,800.00 7,446.60 200.00 350.00 800.00 300.00 300.00 2,990.00 28,646.60 100.00 200.00 200.00 690.00 3,800.00

300.00 300.00 400.00 14,947.20

100.00 100.00 350.00 800.00 300.00 300.00 2,786.00 13,072.20

300.00 400.00

300.00 4,990.00

300.00 500.00

85

YEAR 2
product price Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 herbal oil-Moringa&Kariyat 80.00 herbal oil-Zingiber (Plai) 80.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 Body scrub green tea body scrub 380.00 sesame body scrub 375.00 coffee body scrub 380.00 brown sugar body scrub 360.00 coconut body scrub 125.00 sea salt body scrub 280.00 watermelon body scrub 496.44 Spa tissue (pack) 50.00 towel small 35.00 towel big 80.00 cotton 30.00 total rawmaterial JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

10 10 10

10 10 20 15 10 20 20 15 2 15 15 20 202 high season

10 5 10 5 5 5 5 5

2 5 5 0 0 0

10 5 5 5 5 5 5 5

5 5 5 0 0 10 5 5 5 5 5 5 5

10 5

5 5 5 0 0 0

10 10

10 15 10 20 10 15 2 2 4 10 10 10 129 4 4

10 12

10 62

2 10 10 10 44

10 57

10 12

2 10 10 10 92

10 12

10 27

10 34

10 14

86
Total Sale MAY

product price JAN Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 800.00 herbal oil-Moringa&Kariyat 80.00 800.00 herbal oil-Zingiber (Plai) 80.00 800.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 690.00 Body scrub green tea body scrub 380.00 3,800.00 sesame body scrub 375.00 7,500.00 coffee body scrub 380.00 5,700.00 brown sugar body scrub 360.00 3,600.00 coconut body scrub 125.00 2,500.00 sea salt body scrub 280.00 5,600.00 watermelon body scrub 496.44 7,446.60 Spa tissue (pack) 50.00 100.00 towel small 35.00 525.00 towel big 80.00 1,200.00 cotton 30.00 600.00 total rawmaterial 41,661.60 high season

FEB

MAR

APR

JUN

JUL

AUG

SEP

OCT

NOV

DEC

690.00 1,900.00 3,750.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00

160.00 400.00 400.00 0 0 276.00

690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20

400.00 400.00 400.00 0 0 690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00 350.00 800.00 300.00 300.00 400.00 15,422.20 100.00

400.00 400.00 400.00 0 0 690.00 1,900.00 3,750.00 5,700.00 3,600.00 2,500.00 2,800.00 7,446.60 200.00 350.00 800.00 300.00 300.00 2,990.00 28,646.60 100.00 200.00 200.00 690.00 3,800.00

300.00 300.00 400.00 14,947.20

100.00 100.00 350.00 800.00 300.00 300.00 2,786.00 13,072.20

300.00 400.00

300.00 4,990.00

300.00 500.00

87

YEAR 3
product price Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 herbal oil-Moringa&Kariyat 80.00 herbal oil-Zingiber (Plai) 80.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 Body scrub green tea body scrub 380.00 sesame body scrub 375.00 coffee body scrub 380.00 brown sugar body scrub 360.00 coconut body scrub 125.00 sea salt body scrub 280.00 watermelon body scrub 496.44 Spa tissue (pack) 50.00 towel small 35.00 towel big 80.00 cotton 30.00 total rawmaterial JAN 3 3 3 3 3 10 10 10 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

10 10 20 15 10 20 20 15 2 15 15 20 229 high season

10 5 10 5 5 5 5 5

2 5 5 0 0 0

10 5 5 5 5 5 5 5

5 5 5 0 0 10 5 5 5 5 5 5 5

10 5

5 5 5 0 0 0

10 10

10 15 10 20 10 15 2 2 4 10 10 10 129 4 4

10 12

10 62

2 10 10 10 44

10 57

10 12

2 10 10 10 92

10 12

10 27

10 34

10 14

88

product price JAN Body message Balancing aroma message oil 950.00 2,850.00 Relaxing aroma message oil 950.00 2,850.00 romantic aroma message oil 950.00 2,850.00 Energinizing aroma message oil 950.00 2,850.00 Lavender aroma message oil 950.00 2,850.00 herbal oil-Thai herbs 80.00 800.00 herbal oil-Moringa&Kariyat 80.00 800.00 herbal oil-Zingiber (Plai) 80.00 800.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 690.00 Body scrub green tea body scrub 380.00 3,800.00 sesame body scrub 375.00 7,500.00 coffee body scrub 380.00 5,700.00 brown sugar body scrub 360.00 3,600.00 coconut body scrub 125.00 2,500.00 sea salt body scrub 280.00 5,600.00 watermelon body scrub 496.44 7,446.60 Spa tissue (pack) 50.00 100.00 towel small 35.00 525.00 towel big 80.00 1,200.00 cotton 30.00 600.00 total rawmaterial 55,911.60 high season

FEB

MAR

Total Sale APR MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

690.00 1,900.00 3,750.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00

160.00 400.00 400.00 0 0 276.00

690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20

400.00 400.00 400.00 0 0 690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00 350.00 800.00 300.00 300.00 400.00 15,422.20 100.00

400.00 400.00 400.00 0 0 690.00 1,900.00 3,750.00 5,700.00 3,600.00 2,500.00 2,800.00 7,446.60 200.00 350.00 800.00 300.00 300.00 2,990.00 28,646.60 100.00 200.00 200.00 690.00 3,800.00

300.00 300.00 400.00 14,947.20

100.00 100.00 350.00 800.00 300.00 300.00 2,786.00 13,072.20

300.00 400.00

300.00 4,990.00

300.00 500.00

89

YEAR 4
product price Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 herbal oil-Moringa&Kariyat 80.00 herbal oil-Zingiber (Plai) 80.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 Body scrub green tea body scrub 380.00 sesame body scrub 375.00 coffee body scrub 380.00 brown sugar body scrub 360.00 coconut body scrub 125.00 sea salt body scrub 280.00 watermelon body scrub 496.44 Spa tissue (pack) 50.00 towel small 35.00 towel big 80.00 cotton 30.00 total rawmaterial JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

10 10 10 1 1 10 10 20 15 10 20 20 15 2 15 15 20 229 high season

10 5 10 5 5 5 5 5

2 5 5 0 0 0

10 5 5 5 5 5 5 5

5 5 5 0 0 10 5 5 5 5 5 5 5

10 5

5 5 5 0 0 0

10 10

10 15 10 20 10 15 2 2 4 10 10 10 129 4 4

10 12

10 62

2 10 10 10 44

10 57

10 12

2 10 10 10 92

10 12

10 27

10 34

10 14

90

product price JAN Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 800.00 herbal oil-Moringa&Kariyat 80.00 800.00 herbal oil-Zingiber (Plai) 80.00 800.00 hot stone message kit (50 stone) 3,036.50 3,037.50 aroma stone message kit (50stone) 3,525.75 3,525.75 thai herbal compress(pair) 69.00 690.00 Body scrub green tea body scrub 380.00 3,800.00 sesame body scrub 375.00 7,500.00 coffee body scrub 380.00 5,700.00 brown sugar body scrub 360.00 3,600.00 coconut body scrub 125.00 2,500.00 sea salt body scrub 280.00 5,600.00 watermelon body scrub 496.44 7,446.60 Spa tissue (pack) 50.00 100.00 towel small 35.00 525.00 towel big 80.00 1,200.00 cotton 30.00 600.00 total rawmaterial 48,224.85 high season

FEB

MAR

Total Sale APR MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

690.00 1,900.00 3,750.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00

160.00 400.00 400.00 0 0 276.00

690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20

400.00 400.00 400.00 0 0 690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00 350.00 800.00 300.00 300.00 400.00 15,422.20 100.00

400.00 400.00 400.00 0 0 690.00 1,900.00 3,750.00 5,700.00 3,600.00 2,500.00 2,800.00 7,446.60 200.00 350.00 800.00 300.00 300.00 2,990.00 28,646.60 100.00 200.00 200.00 690.00 3,800.00

300.00 300.00 400.00 14,947.20

100.00 100.00 350.00 800.00 300.00 300.00 2,786.00 13,072.20

300.00 400.00

300.00 4,990.00

300.00 500.00

91

YEAR 5
product price Body message Balancing aroma message oil 950.00 Relaxing aroma message oil 950.00 romantic aroma message oil 950.00 Energinizing aroma message oil 950.00 Lavender aroma message oil 950.00 herbal oil-Thai herbs 80.00 herbal oil-Moringa&Kariyat 80.00 herbal oil-Zingiber (Plai) 80.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 Body scrub green tea body scrub 380.00 sesame body scrub 375.00 coffee body scrub 380.00 brown sugar body scrub 360.00 coconut body scrub 125.00 sea salt body scrub 280.00 watermelon body scrub 496.44 Spa tissue (pack) 50.00 towel small 35.00 towel big 80.00 cotton 30.00 total rawmaterial JAN 3 3 3 3 3 10 10 10 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

10 10 20 15 10 20 20 15 2 15 15 20 229 high season

10 5 10 5 5 5 5 5

2 5 5 0 0 0

10 5 5 5 5 5 5 5

5 5 5 0 0 10 5 5 5 5 5 5 5

10 5

5 5 5 0 0 0

10 10

10 15 10 20 10 15 2 2 4 10 10 10 129 4 4

10 12

10 62

2 10 10 10 44

10 57

10 12

2 10 10 10 92

10 12

10 27

10 34

10 14

92
Total Sale APR MAY

product price JAN Body message Balancing aroma message oil 950.00 2,850.00 Relaxing aroma message oil 950.00 2,850.00 romantic aroma message oil 950.00 2,850.00 Energinizing aroma message oil 950.00 2,850.00 Lavender aroma message oil 950.00 2,850.00 herbal oil-Thai herbs 80.00 800.00 herbal oil-Moringa&Kariyat 80.00 800.00 herbal oil-Zingiber (Plai) 80.00 800.00 hot stone message kit (50 stone) 3,036.50 aroma stone message kit (50stone) 3,525.75 thai herbal compress(pair) 69.00 690.00 Body scrub green tea body scrub 380.00 3,800.00 sesame body scrub 375.00 7,500.00 coffee body scrub 380.00 5,700.00 brown sugar body scrub 360.00 3,600.00 coconut body scrub 125.00 2,500.00 sea salt body scrub 280.00 5,600.00 watermelon body scrub 496.44 7,446.60 Spa tissue (pack) 50.00 100.00 towel small 35.00 525.00 towel big 80.00 1,200.00 cotton 30.00 600.00 total rawmaterial 55,911.60 high season

FEB

MAR

JUN

JUL

AUG

SEP

OCT

NOV

DEC

690.00 1,900.00 3,750.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00

160.00 400.00 400.00 0 0 276.00

690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20

400.00 400.00 400.00 0 0 690.00 1,900.00 1,875.00 1,900.00 1,800.00 625.00 1,400.00 2,482.20 100.00 100.00 350.00 800.00 300.00 300.00 400.00 15,422.20 100.00

400.00 400.00 400.00 0 0 690.00 1,900.00 3,750.00 5,700.00 3,600.00 2,500.00 2,800.00 7,446.60 200.00 350.00 800.00 300.00 300.00 2,990.00 28,646.60 100.00 200.00 200.00 690.00 3,800.00

300.00 300.00 400.00 14,947.20

100.00 100.00 350.00 800.00 300.00 300.00 2,786.00 13,072.20

300.00 400.00

300.00 4,990.00

300.00 500.00

93

other expense price Stationary Landry detergent Glass cleaner (3000cc) Liquid cleaning floor Vacuum Swab hand soap Total other expense

JAN 1500 1800 378 197 418 5000 120 105 9518 125 150 197 209 5000 120 35 5836

FEB 125 150

MAR 125 150 189

APR 125 150

MAY 125 150

JUN 125 150

JUL 125 150

AUG 125 150 189 209

SEP 125 150

OCT 125 150

NOV 125 150

DEC 125 150

275

464

275

275

35 310

275

673

275

35 310

275

275

Operating Cost
Operating cost Raw material Water expense Eletricity expense total operating cost JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 71,973.85 400.00 14,947.20 2,786.00 13,072.20 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 312.24 75,920.09 4,346.24 18,893.44 6,732.24 17,018.44 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 Year 2 JUN JUL AUG SEP OCT NOV DEC 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 312.24 312.24 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 Total 156,528.05 43,608.00 3,746.88 203,882.93

Operating cost Raw material Water expense Eletricity expense total operating cost

JAN FEB MAR APR MAY 41,661.60 400.00 14,947.20 2,786.00 13,072.20 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 45,607.84 4,346.24 18,893.44 6,732.24 17,018.44

Total 126,215.80 43,608.00 3,746.88 173,570.68

94

Operating cost Raw material Water expense Eletricity expense total operating cost

JAN FEB MAR APR MAY 55,911.60 400.00 14,947.20 2,786.00 13,072.20 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 59,857.84 4,346.24 18,893.44 6,732.24 17,018.44

Year3 JUN JUL AUG SEP OCT NOV DEC 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 312.24 312.24 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 Year 4 JUN JUL AUG SEP OCT NOV DEC 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 312.24 312.24 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24 Year 5 JUN JUL AUG SEP OCT NOV DEC 400.00 15,422.20 400.00 2,990.00 28,646.60 4,990.00 500.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 312.24 312.24 4,346.24 19,368.44 4,346.24 6,936.24 32,592.84 8,936.24 4,446.24

Total 140,465.80 43,608.00 3,746.88 187,820.68

Operating cost Raw material Water expense Eletricity expense total operating cost

JAN FEB MAR APR MAY 48,224.85 400.00 14,947.20 2,786.00 13,072.20 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 52,171.09 4,346.24 18,893.44 6,732.24 17,018.44

Total 132,779.05 43,608.00 3,746.88 180,133.93

Operating cost Raw material Water expense Eletricity expense total operating cost

JAN FEB MAR APR MAY 55,911.60 400.00 14,947.20 2,786.00 13,072.20 3,634.00 3,634.00 3,634.00 3,634.00 3,634.00 312.24 312.24 312.24 312.24 312.24 59,857.84 4,346.24 18,893.44 6,732.24 17,018.44

Total 140,465.80 43,608.00 3,746.88 187,820.68

95 Operating Summary For the operating cost is the cost of Winkylanna Spa that we invest in the spa for do the business such as raw material, water expense, and electricity expense. We have purchase the raw material in the first year is higher than other year because we have the new company and we must to invest our raw material in the first time and our raw material can keep for long time so, some of raw material we have purchase in the two time in five year. Our company have cost of water and electricity that we use in our spa, we show how many we use in each year.

96

CHAPTER 6
Winky Lanna Spa
Organization and Administration

97 Organization management Winky Lanna Spa is the formal organization that we have a goal of firm is do service by heart that we will serve the best service to the customer and we separate all department clearly . We set standardization of the rule strictly that all staff have to follow and The HR have to motivate the employees to do service and have to plan the schedule for working in spa to avoid the problem or conflict during working. Moreover, we will set the activities to increase relationship among staff in any part in spa and we will control all of process in services that have to follow the standard to give the best service to customer.

Organization Chart

Manager

Financing & Accounting

Marketing

Human Resource

Employee

Manager The manager will control about the policies of firm, standard of services and control employees also have the skill to solve problem immediately Qualification 1. Male or female , age not less than 23 years old. 2. Resident in Thailand 3. Graduated from the diploma in related health or in other that have committees board of director approved the establishment of standard and assessments. Also have experience not less than 2 years. 4. Have good communicate in English language or in other language.

98 5. Have good skill in computer. Duties of Manager 1. Provide about hiring employees and control overall of firm such as purchasing and controlling inventories and contact with suppliers. 2. Concern about policies of company. 3. Motivate the employees for working 4. Contact with advertises agencies to promote firm and planning in advertising.

Financing and Accounting Planning about all statement such as income statement of firm and financial reporting in company and allocate money in any part of firm. Also concern about bond of shareholder, part of equity , asset and liabilities of firm. Qualification 1. Male or female 2. Age over 23 years old 3. Graduated in Bachelors degree of Accounting, Financing or related in field. 4. If have the experience in accounting, we will consider especially. 5. Have good skill in computer especially Microsoft Excel. 6. Have knowledge in management of financial. Duties of Financing and Accounting. 1. Prepare monthly all statement that related in firm. 2. Analysis the liquidity of money 3. Allocate the budget in any part of firm. 4. Planning the money to support the firm in each month. 5. Prepare the salary to employees that coordinate with HR. 6. Forecast the financial in next five years.

99 Human Resource Responding in recruitment people to do wok in firm that scanning all people who come to apply a job in company. The HR will find people who have qualification follow requirement of firm. Qualification 1. Male or Female, age not less than 23 years old 2. Graduated in Bachelors degree of business administration or related in field. 3. Have a good all skill in English language. 4. Responsible in task and have good personality such as reasonable and active. Duties of Human Resource 1. Scanning people who apply in firm. 2. Set the program for training and coaching employees before working. 3. Provide the welfare of employees. 4. Set the structure about salary of all staff in firm. 5. Evaluate performance of employees every month and set the planning to train employees every six month. 6. Control all of employees.

Employees All employees have to pass training before give service to the customer and have to concern about relationship between employer and employees. Also all employees have to follow the rule of firm and respond in their task. The employees in our spa are receptionist, massagers, cashier and attendance. Qualification 1. Male or female, age not less than 20 years old. 2. Graduated the diploma related in field. 3. Have a good relationship and polite. 4. Honest and respond in service and serve the customer.

100 Duties of Employees 1. All of employees have to get training before they serve to the customer. 2. All of employees have to improve their skill and aware in whatever they do in any part. 3. All employees have to wear the uniform when theyre come to work and willing to help customer in any problems. 4. All employees have to follow the rules of firm strictly and have to keep cleanliness in all equipment that use in service.

Wage or Salary rate for all employees in our Spa. Duties Financing & Accounting Marketing Human Resource Employees (5,500) Total
(The salary will increase by include bonus that depend on opportunity. )

Rate per month 8,500 8,000 9,000 110,000 135,500

For employee, we have 20 employees follow each type of our service. 1.Body massage: 5 employees 2.Body scrub: 5 employees 3.Compress ball: 5 employees 4.Saunna: 5 employees So, employee salary for each person is 5,500 baht but salary of all employees is 110,000 baht and we have bonus 500 baht per person/Year

101 Administrative Utilities Expense 1.1 Electricity Expense per month Unit use of electricity x 4.5827 Add. (+) Service expense = 312.24 baht. The rate of electricity price and rate time of use as follow;

(Source : http://www.pea.co.th/rates/Rate2011.pdf )

102 1.2.Water expense per month

103 1.3Internet Expense TOT Wi-Fi (Post Paid)

(Source: http://www.tot.co.th/index.php?option=com_linkcontent&categoryid=97&Itemid=135&lang=th)

TOT Y-Tel 1234

(Source: http://www.tot.co.th/index.php?option=com_linkcontent&categoryid=82&Itemid=112&lang=th)

1.4. Insurance Expense

104 Training Program

105 Brochure

106

(Reference;http://www.chiangraifocus.com/sponser/bantonkhao/)

107 YEAR 1

Administrative cost JAN Marketing Salary 8,000.00 Finance&Account Saraly 8,500.00 Humen resource Saraly 9,000.00 62,500.00 Interest expense Employee Saraly 82,500.00 Water expense 125.40 Telephone 250.00 Internet 800.00 eletricity expense 38.22 Insurance expense 646.00 Trainning program 25,400.00 total administrative cost 197,759.62

JUL 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00 25,400.00 172,359.62 172,359.62 172,359.62 172,359.62 172,359.62 197,759.62

FEB 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

MAR 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

APR 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

MAY 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

JUN 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

Total 96,000.00 102,000.00 108,000.00 750,000.00 990,000.00 1,504.80 3,000.00 9,600.00 458.64 7,752.00 50,800.00 172,359.62 172,359.62 172,359.62 172,359.62 172,359.62 2,119,115.44

AUG 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

SEP 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

OCT 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

NOV 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

DEC 8,000.00 8,500.00 9,000.00 62,500.00 82,500.00 125.40 250.00 800.00 38.22 646.00

108

Administrative cost Marketing Salary Finance&Account Saraly Humen resource Saraly Interest expense Employee Saraly Water expense Telephone Internet eletricity expense Insurance expense Trainning program total administrative cost

JAN FEB MAR APR MAY 8,500.00 8,500.00 8,500.00 8,500.00 8,500.00 9,000.00 9,000.00 9,000.00 9,000.00 9,000.00 9,500.00 9,500.00 9,500.00 9,500.00 9,500.00 62,500.00 62,500.00 62,500.00 62,500.00 62,500.00 90,000.00 90,000.00 90,000.00 90,000.00 90,000.00 125.40 125.40 125.40 125.40 125.40 250.00 250.00 250.00 250.00 250.00 800.00 800.00 800.00 800.00 800.00 38.22 38.22 38.22 38.22 38.22 646.00 646.00 646.00 646.00 646.00 25,400.00 206,759.62 181,359.62 181,359.62 181,359.62 181,359.62

Year 2 JUN JUL AUG SEP OCT NOV DEC Total 8,500.00 8,500.00 8,500.00 8,500.00 8,500.00 8,500.00 8,500.00 102,000.00 9,000.00 9,000.00 9,000.00 9,000.00 9,000.00 9,000.00 9,000.00 108,000.00 9,500.00 9,500.00 9,500.00 9,500.00 9,500.00 9,500.00 9,500.00 114,000.00 62,500.00 62,500.00 62,500.00 62,500.00 62,500.00 62,500.00 62,500.00 750,000.00 90,000.00 90,000.00 90,000.00 90,000.00 90,000.00 90,000.00 90,000.00 1,080,000.00 125.40 125.40 125.40 125.40 225.40 225.40 225.40 1,804.80 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 9,600.00 38.22 38.22 38.22 38.22 38.22 38.22 38.22 458.64 646.00 646.00 646.00 646.00 646.00 646.00 646.00 7,752.00 25,400.00 50,800.00 181,359.62 206,759.62 181,359.62 181,359.62 181,459.62 181,459.62 181,459.62 2,227,415.44
Year 3 JUN JUL AUG SEP 9,000.00 9,000.00 9,000.00 9,000.00 9,500.00 9,500.00 9,500.00 9,500.00 10,000.00 10,000.00 10,000.00 10,000.00 62,500.00 62,500.00 62,500.00 62,500.00 97,500.00 97,500.00 97,500.00 97,500.00 125.40 125.40 125.40 125.40 250.00 250.00 250.00 250.00 800.00 800.00 800.00 800.00 38.22 38.22 38.22 38.22 646.00 646.00 646.00 646.00 25,400.00 190,359.62 215,759.62 190,359.62 190,359.62

Administrative cost Marketing Salary Finance&Account Saraly Humen resource Saraly Interest expense Employee Saraly Water expense Telephone Internet eletricity expense Insurance expense Trainning program total administrative cost

JAN 9,000.00 9,500.00 10,000.00 62,500.00 97,500.00 125.40 250.00 800.00 38.22 646.00 25,400.00 215,759.62

FEB MAR APR MAY 9,000.00 9,000.00 9,000.00 9,000.00 9,500.00 9,500.00 9,500.00 9,500.00 10,000.00 10,000.00 10,000.00 10,000.00 62,500.00 62,500.00 62,500.00 62,500.00 97,500.00 97,500.00 97,500.00 97,500.00 125.40 125.40 125.40 125.40 250.00 250.00 250.00 250.00 800.00 800.00 800.00 800.00 38.22 38.22 38.22 38.22 646.00 646.00 646.00 646.00 190,359.62 190,359.62 190,359.62 190,359.62

OCT NOV DEC Total 9,000.00 9,000.00 9,000.00 108,000.00 9,500.00 9,500.00 9,500.00 114,000.00 10,000.00 10,000.00 10,000.00 120,000.00 62,500.00 62,500.00 62,500.00 750,000.00 97,500.00 97,500.00 97,500.00 1,170,000.00 225.40 225.40 225.40 1,804.80 250.00 250.00 250.00 3,000.00 800.00 800.00 800.00 9,600.00 38.22 38.22 38.22 458.64 646.00 646.00 646.00 7,752.00 50,800.00 190,459.62 190,459.62 190,459.62 2,335,415.44

109
Year 4 JUN 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

Administrative cost Marketing Salary Finance&Account Saraly Humen resource Saraly Interest expense Employee Saraly Water expense Telephone Internet eletricity expense Insurance expense Trainning program total administrative cost

JAN 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00 25,400.00 174,259.62

FEB 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

JUL 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00 25,400.00 148,859.62 148,859.62 148,859.62 148,859.62 148,859.62 174,259.62

MAR 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

APR 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

MAY 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

AUG 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

DEC Total 9,500.00 102,000.00 10,000.00 108,000.00 10,500.00 114,000.00 62,500.00 750,000.00 105,000.00 1,440,000.00 225.40 1,504.80 250.00 3,000.00 800.00 9,600.00 38.22 458.64 646.00 7,752.00 50,800.00 148,859.62 148,859.62 148,859.62 148,859.62 148,859.62 1,837,115.44

SEP 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 125.40 250.00 800.00 38.22 646.00

OCT 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 225.40 250.00 800.00 38.22 646.00

NOV 9,500.00 10,000.00 10,500.00 62,500.00 105,000.00 225.40 250.00 800.00 38.22 646.00

Administrative cost Marketing Salary Finance&Account Saraly Humen resource Saraly Interest expense Employee Saraly Water expense Telephone Internet eletricity expense Insurance expense Trainning program total administrative cost

JAN 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00 25,400.00 174,259.62

FEB 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

JUL 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00 25,400.00 148,859.62 148,859.62 148,859.62 148,859.62 148,859.62 174,259.62

MAR 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

APR 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

MAY 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

Year 5 JUN 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

AUG 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

DEC Total 10,000.00 102,000.00 10,500.00 108,000.00 11,000.00 114,000.00 62,500.00 750,000.00 112,500.00 1,440,000.00 225.40 1,504.80 250.00 3,000.00 800.00 9,600.00 38.22 458.64 646.00 7,752.00 50,800.00 148,859.62 148,859.62 148,859.62 148,859.62 148,859.62 1,837,115.44

SEP 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 125.40 250.00 800.00 38.22 646.00

OCT 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 225.40 250.00 800.00 38.22 646.00

NOV 10,000.00 10,500.00 11,000.00 62,500.00 112,500.00 225.40 250.00 800.00 38.22 646.00

110 Organization and Administration Summary In our spa have the formal form to separate in each function clearly and we set the rule for employees that are all employees have to train and follow the rule strictly also we have the schedule of working. We have five position that are manager, financing and accounting and marketing ,human resource and employee , we have the detail about qualification and duties in each task also have the rate of salary and the bonus in each years. In administration cost, we have the electricity expense, water expense , internet expense ,insurance expense and training expense that we have the rate for each expense for calculating in the financing part.

111

CHAPTER 7
Winky Lanna Spa
Financial

112

Income Statement
Winky Lanna Spa Income Statement For year 2011, dec 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 543,126.00 508,200.00 508,200.00 485,100.00 462,000.00 554,400.00 462,000.00 531,300.00 600,600.00 462,000.00 531,300.00 381,818.00 543,126.00 508,200.00 508,200.00 485,100.00 462,000.00 554,400.00 462,000.00 531,300.00 600,600.00 462,000.00 531,300.00 381,818.00 75,920.09 467,205.91 4,346.24 18,893.44 6,732.24 503,853.76 489,306.56 478,367.76 17,018.44 4,346.24 444,981.56 550,053.76 19,368.44 442,631.56 4,346.24 6,936.24 526,953.76 593,663.76 32,592.84 8,936.24 4,446.24 429,407.16 522,363.76 377,371.76

Revenue Total Revenues Cost of goods sold Gross Profit (Loss) Expenses

Marketing expense insurance expense Water expense Electricity Internet expense Telephone expense Interest expense saraly expense Training Other expense Depreciation
Total Operation Expenses

4,600.00 646.00 125.40 38.22 800.00 250.00 62,500.00 108,000.00 25,400.00 5,836.00 16,260.00 224,455.62 242,750.29 48,550.06 194,200.23

0.00 0.00 0.00 646.00 646.00 646.00 125.40 125.40 125.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 61,638.25 60,771.12 59,898.57 108,000.00 108,000.00 108,000.00 275.00 464.00 275.00 16,260.00 16,260.00 16,260.00 188,032.87 187,354.74 186,293.19 315,820.89 301,951.82 292,074.57 63,164.18 60,390.36 58,414.91 252,656.71 241,561.46 233,659.66

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 59,020.56 58,137.07 108,000.00 108,000.00 275.00 319.00 16,260.00 16,260.00 185,415.18 184,575.69 259,566.38 365,478.07 51,913.28 73,095.61 207,653.10 292,382.46

800.00 646.00 125.40 38.22 800.00 250.00 57,248.05 108,000.00 25,400.00 275.00 16,260.00 209,842.67 232,788.89 46,557.78 186,231.11

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 56,353.48 55,453.32 108,000.00 108,000.00 673.00 275.00 16,260.00 16,260.00 183,146.10 181,847.94 343,807.66 411,815.82 68,761.53 82,363.16 275,046.13 329,452.66

0.00 0.00 0.00 646.00 646.00 646.00 125.40 125.40 125.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 54,547.53 53,636.08 52,718.94 108,000.00 108,000.00 108,000.00 310.00 275.00 275.00 16,260.00 16,260.00 16,260.00 180,977.15 180,030.70 179,113.56 248,430.01 342,333.06 198,258.20 49,686.00 68,466.61 39,651.64 198,744.01 273,866.45 158,606.56

Net income Dividend 20% Retain earning

113

Revenue Total Revenues Cost of goods sold Gross Profit (Loss) Expenses

Winky Lanna Spa Income Statement For year 2012, dec 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 623,700.00 577,500.00 577,500.00 623,700.00 577,500.00 577,500.00 554,400.00 577,500.00 600,600.00 577,500.00 600,600.00 577,500.00 623,700.00 577,500.00 577,500.00 623,700.00 577,500.00 577,500.00 554,400.00 577,500.00 600,600.00 577,500.00 600,600.00 577,500.00 45,607.84 578,092.16 4,336.24 573,163.76 18,893.44 6,732.24 558,606.56 616,967.76 17,018.14 4,346.24 560,481.86 573,153.76 19,368.44 535,031.56 4,346.24 6,936.24 573,153.76 593,663.76 32,592.84 8,936.24 4,446.24 544,907.16 591,663.76 573,053.76

Marketing expense insurance expense Water expense Electricity Internet expense Telephone expense Interest expense saraly expense Training Depreciation
Total Operation Expenses

1,600.00 646.00 125.40 38.22 800.00 250.00 51,796.06 117,000.00 25,400.00 16,260.00 213,915.68 364,176.48 72,835.30 291,341.18

0.00 646.00 125.40 38.22 800.00 250.00 50,867.41 117,000.00 16,260.00 185,987.03 387,176.73 77,435.35 309,741.38

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 49,932.96 48,992.67 117,000.00 117,000.00 16,260.00 16,260.00 185,052.58 184,112.29 373,553.98 432,855.47 74,710.80 86,571.09 298,843.18 346,284.38

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 48,046.50 47,094.42 117,000.00 117,000.00 16,260.00 16,260.00 183,166.12 182,214.04 377,315.74 390,939.72 75,463.15 78,187.94 301,852.59 312,751.78

800.00 646.00 125.40 38.22 800.00 250.00 46,136.39 117,000.00 25,400.00 16,260.00 207,456.01 327,575.55 65,515.11 262,060.44

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 45,172.37 44,202.33 117,000.00 117,000.00 16,260.00 16,260.00 180,291.99 179,321.95 392,861.77 414,341.81 78,572.35 82,868.36 314,289.42 331,473.45

0.00 0.00 0.00 646.00 646.00 646.00 225.40 225.40 225.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 43,226.22 42,224.01 41,255.66 117,000.00 117,000.00 117,000.00 16,260.00 16,260.00 16,260.00 178,445.84 177,443.63 176,475.28 366,461.32 414,220.13 396,578.48 73,292.26 82,844.03 79,315.70 293,169.06 331,376.10 317,262.78

Net income Dividend 20% Retain earning

114

Revenue Total Revenues Cost of goods sold Gross Profit (Loss) Expenses

Winky Lanna Spa Income Statement For year 2013, dec 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 693,000.00 693,000.00 669,900.00 623,700.00 693,000.00 646,800.00 669,900.00 669,900.00 669,900.00 716,100.00 669,900.00 693,000.00 693,000.00 693,000.00 669,900.00 623,700.00 693,000.00 646,800.00 669,900.00 669,900.00 669,900.00 716,100.00 669,900.00 693,000.00 59,857.84 633,142.16 4,346.24 18,893.44 6,732.24 688,653.76 651,006.56 616,967.76 17,018.44 4,346.24 675,981.56 642,453.76 19,368.44 650,531.56 4,346.24 6,936.24 665,553.76 662,963.76 32,592.84 8,936.24 4,446.24 683,507.16 660,963.76 688,553.76

Marketing expense insurance expense Water expense Electricity Internet expense Telephone expense Interest expense saraly expense Training Depreciation
Total Operation Expenses

4,600.00 646.00 125.40 38.22 800.00 250.00 40,261.14 126,000.00 25,400.00 16,260.00 214,380.76 418,761.40 83,752.28 335,009.12

0.00 0.00 0.00 646.00 646.00 646.00 125.40 125.40 125.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 39,260.40 38,253.41 37,240.12 126,000.00 126,000.00 126,000.00 16,260.00 16,260.00 16,260.00 183,380.02 182,373.03 181,359.74 505,273.74 468,633.53 435,608.02 101,054.75 93,726.71 87,121.60 404,218.99 374,906.82 348,486.42

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 36,220.50 35,194.50 126,000.00 126,000.00 16,260.00 16,260.00 180,340.12 179,314.12 495,641.44 463,139.64 99,128.29 92,627.93 396,513.15 370,511.71

800.00 646.00 125.40 38.22 800.00 250.00 34,162.10 126,000.00 25,400.00 16,260.00 204,481.72 446,049.84 89,209.97 356,839.87

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 33,123.24 32,077.89 126,000.00 126,000.00 16,260.00 16,260.00 177,242.86 176,197.51 488,310.90 486,766.25 97,662.18 97,353.25 390,648.72 389,413.00

0.00 0.00 0.00 646.00 646.00 646.00 225.40 225.40 225.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 31,026.00 29,967.54 28,902.47 126,000.00 126,000.00 126,000.00 16,260.00 16,260.00 16,260.00 175,245.62 174,187.16 173,122.09 508,261.54 486,776.60 515,431.67 101,652.31 97,355.32 103,086.33 406,609.23 389,421.28 412,345.34

Net income Dividend 20% Retain earning

115

Revenue Total Revenues Cost of goods sold Gross Profit (Loss) Expenses

Winky Lanna Spa Income Statement For year 2014, dec 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 448,000.00 476,000.00 462,000.00 476,000.00 490,000.00 462,000.00 476,000.00 476,000.00 490,000.00 462,000.00 462,000.00 476,000.00 448,000.00 476,000.00 462,000.00 476,000.00 490,000.00 462,000.00 476,000.00 476,000.00 490,000.00 462,000.00 462,000.00 476,000.00 52,171.09 395,828.91 4,346.24 18,893.44 6,732.24 471,653.76 443,106.56 469,267.76 17,018.44 4,346.24 472,981.56 457,653.76 19,368.44 456,631.56 4,346.24 6,936.24 471,653.76 483,063.76 32,592.84 8,936.24 4,446.24 429,407.16 453,063.76 471,553.76

Marketing expense insurance expense Water expense Electricity Internet expense Telephone expense Interest expense saraly expense Training Depreciation
Total Operation Expenses

1,600.00 646.00 125.40 38.22 800.00 250.00 27,830.74 135,000.00 25,400.00 16,260.00 207,950.36 187,878.55 37,575.71 150,302.84

0.00 0.00 0.00 646.00 646.00 646.00 125.40 125.40 125.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 26,752.31 25,667.14 24,575.18 135,000.00 135,000.00 135,000.00 16,260.00 16,260.00 16,260.00 179,871.93 178,786.76 177,694.80 291,781.83 264,319.80 291,572.96 58,356.37 52,863.96 58,314.59 233,425.46 211,455.84 233,258.37

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 23,476.41 22,370.76 135,000.00 135,000.00 16,260.00 16,260.00 176,596.03 175,490.38 296,385.53 282,163.38 59,277.11 56,432.68 237,108.42 225,730.70

800.00 646.00 125.40 38.22 800.00 250.00 21,258.21 135,000.00 25,400.00 16,260.00 200,577.83 256,053.73 51,210.75 204,842.98

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 20,138.70 19,012.20 135,000.00 135,000.00 16,260.00 16,260.00 173,258.32 172,131.82 298,395.44 310,931.94 59,679.09 62,186.39 238,716.35 248,745.55

0.00 0.00 0.00 646.00 646.00 646.00 225.40 225.40 225.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 17,878.65 16,738.02 15,590.26 135,000.00 135,000.00 135,000.00 16,260.00 16,260.00 16,260.00 171,098.27 169,957.64 168,809.88 258,308.89 283,106.12 302,743.88 51,661.78 56,621.22 60,548.78 206,647.11 226,484.90 242,195.10

Net income Dividend 20% Retain earning

116

Revenue Total Revenues Cost of goods sold Gross Profit (Loss) Expenses

Winky Lanna Spa Income Statement For year 2015, dec 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 924,000.00 854,700.00 877,800.00 900,900.00 877,800.00 924,000.00 877,800.00 900,900.00 924,000.00 877,800.00 877,800.00 924,000.00 924,000.00 854,700.00 877,800.00 900,900.00 877,800.00 924,000.00 877,800.00 900,900.00 924,000.00 877,800.00 877,800.00 924,000.00 59,857.84 864,142.16 4,346.24 18,893.44 6,732.24 850,353.76 858,906.56 894,167.76 17,018.44 4,346.24 860,781.56 919,653.76 19,368.44 858,431.56 4,346.24 6,936.24 896,553.76 917,063.76 32,592.84 8,936.24 4,446.24 845,207.16 868,863.76 919,553.76

Marketing expense insurance expense Water expense Electricity Internet expense Telephone expense Interest expense saraly expense Training Depreciation
Total Operation Expenses

4,600.00 646.00 125.40 38.22 800.00 250.00 14,435.33 144,000.00 25,400.00 16,260.00 206,554.95 657,587.21 131,517.44 526,069.77

0.00 0.00 0.00 646.00 646.00 646.00 125.40 125.40 125.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 13,273.18 12,103.76 12,103.76 144,000.00 144,000.00 144,000.00 16,260.00 16,260.00 16,260.00 175,392.80 174,223.38 174,223.38 674,960.96 684,683.18 719,944.38 134,992.19 136,936.64 143,988.88 539,968.77 547,746.54 575,955.50

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 10,927.04 9,742.96 144,000.00 144,000.00 16,260.00 16,260.00 173,046.66 171,862.58 687,734.90 747,791.18 137,546.98 149,558.24 550,187.92 598,232.94

800.00 646.00 125.40 38.22 800.00 250.00 8,551.48 144,000.00 25,400.00 16,260.00 196,871.10 661,560.46 132,312.09 529,248.37

0.00 0.00 646.00 646.00 125.40 125.40 38.22 38.22 800.00 800.00 250.00 250.00 7,352.56 6,146.14 144,000.00 144,000.00 16,260.00 16,260.00 169,472.18 168,265.76 727,081.58 748,798.00 145,416.32 149,759.60 581,665.26 599,038.40

0.00 0.00 0.00 646.00 646.00 646.00 225.40 225.40 225.40 38.22 38.22 38.22 800.00 800.00 800.00 250.00 250.00 250.00 4,932.18 3,710.64 2,481.40 144,000.00 144,000.00 144,000.00 16,260.00 16,260.00 16,260.00 167,151.80 165,930.26 164,701.02 678,055.36 702,933.50 754,852.74 135,611.07 140,586.70 150,970.55 542,444.29 562,346.80 603,882.19

Net income Dividend 20% Retain earning

117

CASH FLOW

Operating cash flow

Net Income Depreciation

Total operating cash flow

Winky Lanna Spa Cash flow For year 2011, 31 Dec JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 242,750.29 315,820.89 301,951.82 292,074.57 259,566.38 365,478.07 232,788.89 343,807.66 411,815.82 248,430.01 342,333.06 198,258.20 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 259,010.29 332,080.89 318,211.82 308,334.57 275,826.38 381,738.07 249,048.89 360,067.66 428,075.82 264,690.01 358,593.06 214,518.20

Investing cash flow purchase in fixed assets

Total investing cash flow Financing cash flow Process from long-term borrow Dividend 20% Total finance cash Flow

-963,000.00 -963,000.00

10,000,000.00 -48,550.06 9,951,449.94 9,247,460.23

-63,164.18 -63,164.18

-60,390.36 -60,390.36

-58,414.91 -58,414.91

-51,913.28 -51,913.28

-73,095.61 -73,095.61

-46,557.78 -46,557.78

-68,761.53 -68,761.53

-82,363.16 -82,363.16

-49,686.00 -49,686.00

-68,466.61 -68,466.61

-39,651.64 -39,651.64

Net increase(decrease)in cash Cash at beginning of period Cash at end of period

268,916.71 257,821.46 249,919.66 223,913.10 308,642.46 202,491.11 9,247,460.23 9,516,376.94 9,774,198.40 10,024,118.06 10,248,031.16 10,556,673.62 9,247,460.23 9,516,376.94 9,774,198.40 10,024,118.06 10,248,031.16 10,556,673.62 10,759,164.73

291,306.13 345,712.66 215,004.01 290,126.45 174,866.56 10,759,164.73 11,050,470.86 11,396,183.51 11,611,187.52 11,901,313.97 11,050,470.86 11,396,183.51 11,611,187.52 11,901,313.97 12,076,180.53

118

Operating cash flow

Net Income Depreciation

Total operating cash flow

Winky Lanna Spa Cash flow For year 2012, 31 Dec JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 364,176.48 387,176.73 373,553.98 432,855.47 377,315.74 390,939.72 327,575.55 392,861.77 414,341.81 366,461.32 414,220.13 396,578.48 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 380,436.48 403,436.73 389,813.98 449,115.47 393,575.74 407,199.72 343,835.55 409,121.77 430,601.81 382,721.32 430,480.13 412,838.48

Investing cash flow purchase in fixed assets

Total investing cash flow Financing cash flow Process from long-term borrow Dividend 20% Total finance cash Flow

0.00

-72,835.30 -72,835.30

-77,435.35 -77,435.35

-74,710.80 -86,571.09 -75,463.15 -74,710.80 -86,571.09 -75,463.15

-78,187.94 -78,187.94

-65,515.11 -65,515.11

-78,572.35 -82,868.36 -78,572.35 -82,868.36

-73,292.26 -73,292.26

-82,844.03 -82,844.03

-79,315.70 -79,315.70

Net increase(decrease)in cash Cash at beginning of period Cash at end of period

307,601.18 326,001.38 315,103.18 362,544.38 318,112.59 329,011.78 278,320.44 330,549.42 347,733.45 309,429.06 347,636.10 333,522.78 12,076,180.53 12,383,781.71 12,709,783.10 13,024,886.28 13,387,430.66 13,705,543.25 14,034,555.02 14,312,875.46 14,643,424.88 14,991,158.33 15,300,587.38 15,648,223.49 12,383,781.71 12,709,783.10 13,024,886.28 13,387,430.66 13,705,543.25 14,034,555.02 14,312,875.46 14,643,424.88 14,991,158.33 15,300,587.38 15,648,223.49 15,981,746.27

119

Operating cash flow

Net Income cash flow Operating Depreciation Net Income

Total operating cash flow Depreciation

Total operating cash flow

Winky Lanna Spa Cash flow ForWinky 2014, 31 Dec year Lanna Spa Cash flow JAN FEB MAR APR MAY JUN JUL For year 2013, 31 Dec 187,878.55 FEB291,781.83 MAR 264,319.80 APR291,572.96 MAY296,385.53 JUN 282,163.38 JUL JAN 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 418,761.40 505,273.74 468,633.53 435,608.02 495,641.44 463,139.64 204,138.55 308,041.83 280,579.80 307,832.96 312,645.53 298,423.38 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00
435,021.40 521,533.74 484,893.53 451,868.02 511,901.44 479,399.64

SEP OCT NOV DEC 256,053.73AUG 298,395.44SEP 310,931.94OCT 258,308.89NOV 283,106.12DEC 302,743.88 16,260.00 488,310.90 486,766.25 508,261.54 486,776.60 515,431.67 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 446,049.84 272,313.73 314,655.44 327,191.94 16,260.00 16,260.00 16,260.00 274,568.89 299,366.12 319,003.88 16,260.00 16,260.00 16,260.00
462,309.84 504,570.90 503,026.25 524,521.54 503,036.60 531,691.67

AUG

Investing cash flow Investing flow purchase in ficashassets xed

Total investing cash flow

purchase in fixed assets

Total investing cash flow

0.00 0.00

Financing cash flow Financing cash flow Process from ng-term borrow Process from lolong-termborrow DiDividend20% vidend 20% Total finance cash Flow Total finance cash Flow

-83,752.28 -37,575.71 -83,752.28 -37,575.71 351,269.12

-101,054.75 -58,356.37 -101,054.75 -58,356.37 420,478.99

-93,726.71 -52,863.96 -93,726.71 -52,863.96

-87,121.60 -58,314.59 -87,121.60 -58,314.59

-99,128.29 -59,277.11 -99,128.29 -59,277.11

-92,627.93 -56,432.68 -92,627.93 -56,432.68 386,771.71

-89,209.97 -51,210.75 -89,209.97 -51,210.75 373,099.87

-97,662.18 -97,353.25 -101,652.31 -97,355.32 -103,086.33 -59,679.09 -62,186.39 -51,661.78 -56,621.22 -60,548.78 -97,662.18 -97,353.25 -101,652.31 -97,355.32 -103,086.33 -59,679.09 -62,186.39 -51,661.78 -56,621.22 -60,548.78 406,908.72 405,673.00 422,869.23 405,681.28 428,605.34

Net increase(decrease)in cash Cash at beginning of period Cash atatbeginninperiod od Cash end of g of peri Cash at end of period

Net increase(decrease)in cash

166,562.84 249,685.46 227,715.84 249,518.37 253,368.42 241,990.70 221,102.98 254,976.35 265,005.55 222,907.11 242,744.90 258,455.10 15,981,746.27 16,333,015.39 16,753,494.38 17,144,661.21 17,509,407.62 17,922,180.78 18,308,952.49 18,682,052.36 19,088,961.08 19,494,634.08 19,917,503.31 20,323,184.59 20,751,789.93 20,918,352.77 21,168,038.23 21,395,754.07 17,922,180.78 18,308,952.49 18,682,052.36 19,088,961.08 19,494,634.08 19,917,503.31 20,323,184.59 20,751,789.93 16,333,015.39 16,753,494.38 17,144,661.21 17,509,407.62 21,645,272.44 21,898,640.86 22,140,631.57 22,361,734.55 22,616,710.90 22,881,716.46 23,104,623.57 23,347,368.46 20,918,352.77 21,168,038.23 21,395,754.07 21,645,272.44 21,898,640.86 22,140,631.57 22,361,734.55 22,616,710.90 22,881,716.46 23,104,623.57 23,347,368.46 23,605,823.57

391,166.82 364,746.42 412,773.15

120

Operating cash flow

Net Income Depreciation

Total operating cash flow

Winky Lanna Spa Cash flow For year 2015, 31 Dec JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 657,587.21 674,960.96 684,683.18 719,944.38 687,734.90 747,791.18 661,560.46 727,081.58 1,497,596.00 678,055.36 702,933.50 754,852.74 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 16,260.00 673,847.21 691,220.96 700,943.18 736,204.38 703,994.90 764,051.18 677,820.46 743,341.58 1,513,856.00 694,315.36 719,193.50 771,112.74

Investing cash flow purchase in fixed assets

Total investing cash flow Financing cash flow Process from long-term borrow Dividend 20% Total finance cash Flow

0.00

-131,517.44 -134,992.19 -136,936.64 -143,988.88 -137,546.98 -149,558.24 -131,517.44 -134,992.19 -136,936.64 -143,988.88 -137,546.98 -149,558.24

-132,312.09 -132,312.09

-145,416.32 -299,519.20 -135,611.07 -140,586.70 -150,970.55 -145,416.32 -299,519.20 -135,611.07 -140,586.70 -150,970.55

Net increase(decrease)in cash Cash at beginning of period Cash at end of period

542,329.77 556,228.77 564,006.54 592,215.50 566,447.92 614,492.94 545,508.37 597,925.26 1,214,336.80 558,704.29 578,606.80 620,142.19 23,605,823.57 24,148,153.34 24,704,382.10 25,268,388.65 25,860,604.15 26,427,052.07 27,041,545.02 27,587,053.38 28,184,978.65 29,399,315.45 29,958,019.74 30,536,626.54 24,148,153.34 24,704,382.10 25,268,388.65 25,860,604.15 26,427,052.07 27,041,545.02 27,587,053.38 28,184,978.65 29,399,315.45 29,958,019.74 30,536,626.54 31,156,768.73

121

BALANCE SHEET

Assests current assets cash total current assets plant and equipment depreciation fix assets total assets liabilities and owner's equity current liability account payable other liability total liabilities owner equity retain earning total shareholder equity total liabilities and owner equity

JAN 9,247,460.23 9,247,460.23 963,000.00 975,600.00 1,938,600.00 11,186,060.23

FEB 9,516,376.94 9,516,376.94 946,950.00 959,340.00 1,906,290.00 11,422,666.94

MAR

APR

Winky Lanna Spa Balance sheet For year 2011, 31 Dec MAY JUN

JUL

AUG

SEP

OCT

NOV

DEC

9,774,198.40 10,024,118.06 10,248,031.16 10,556,673.62 10,759,164.73 11,050,470.86 11,396,183.51 11,611,187.52 11,901,313.97 12,076,180.53 9,774,198.40 10,024,118.06 10,248,031.16 10,556,673.62 10,759,164.73 11,050,470.86 11,396,183.51 11,611,187.52 11,901,313.97 12,076,180.53 930,900.00 914,850.00 898,800.00 882,750.00 866,700.00 850,650.00 834,600.00 818,550.00 802,500.00 786,450.00 943,080.00 926,820.00 910,560.00 894,300.00 878,040.00 861,780.00 845,520.00 829,260.00 813,000.00 796,740.00 1,873,980.00 1,841,670.00 1,809,360.00 1,777,050.00 1,744,740.00 1,712,430.00 1,680,120.00 1,647,810.00 1,615,500.00 1,583,190.00 11,648,178.40 11,865,788.06 12,057,391.16 12,333,723.62 12,503,904.73 12,762,900.86 13,076,303.51 13,258,997.52 13,516,813.97 13,659,370.53

10,000,000.00 9,862,120.51 9,723,379.28 9,583,770.91 9,443,289.99 9,301,931.07 9,159,688.65 9,016,557.22 8,872,531.22 8,727,605.05 8,581,773.10 8,435,029.70 991,860.00 1,307,889.72 1,683,237.66 2,048,357.49 2,406,448.07 2,739,410.09 3,157,984.97 3,471,297.51 3,874,319.63 4,332,648.46 4,661,174.42 5,065,734.27 10,991,860.00 11,170,010.23 11,406,616.94 11,632,128.40 11,849,738.06 12,041,341.16 12,317,673.62 12,487,854.73 12,746,850.85 13,060,253.51 13,242,947.52 13,500,763.97 194,200.23 252,656.71 241,561.46 233,659.66 207,653.10 292,382.46 186,231.11 275,046.13 329,452.66 198,744.01 273,866.45 158,606.56 194,200.23 252,656.71 241,561.46 233,659.66 207,653.10 292,382.46 186,231.11 275,046.13 329,452.66 198,744.01 273,866.45 158,606.56 11,186,060.23 11,422,666.94 11,648,178.40 11,865,788.06 12,057,391.16 12,333,723.62 12,503,904.73 12,762,900.86 13,076,303.51 13,258,997.52 13,516,813.97 13,659,370.53

122

JAN 12,383,781.71 12,383,781.71 770,400.00 780,480.00 1,550,880.00 13,934,661.71

FEB

MAR

APR

MAY

Winky Lanna Spa Balance sheet For year 2012, 31 Dec JUN JUL

AUG

SEP

OCT 15,300,587.38 15,300,587.38 625,950.00 634,140.00 1,260,090.00 16,560,677.38

NOV 15,648,223.49 15,648,223.49 609,900.00 617,880.00 1,227,780.00 16,876,003.49

DEC 15,981,746.27 15,981,746.27 593,850.00 601,620.00 1,195,470.00 17,177,216.27

12,709,783.10 13,024,886.28 13,387,430.66 13,705,543.25 14,034,555.02 14,312,875.46 12,709,783.10 13,024,886.28 13,387,430.66 13,705,543.25 14,034,555.02 14,312,875.46 754,350.00 738,300.00 722,250.00 706,200.00 690,150.00 674,100.00 764,220.00 747,960.00 731,700.00 715,440.00 699,180.00 682,920.00 1,518,570.00 1,486,260.00 1,453,950.00 1,421,640.00 1,389,330.00 1,357,020.00 14,228,353.10 14,511,146.28 14,841,380.66 15,127,183.25 15,423,885.02 15,669,895.46

14,643,424.88 14,991,158.33 14,643,424.88 14,991,158.33 658,050.00 642,000.00 666,660.00 650,400.00 1,324,710.00 1,292,400.00 15,968,134.88 16,283,558.33

8,287,369.15 8,138,785.72 7,989,273.64 7,838,827.11 7,687,440.29 7,535,107.31 7,381,822.24 7,227,579.14 7,072,372.02 6,916,194.86 6,759,041.59 6,600,906.11 5,355,951.38 5,779,826.00 6,223,029.46 6,656,269.17 7,137,890.37 7,576,025.93 8,026,012.78 8,426,266.32 8,879,712.86 9,351,313.46 9,785,585.80 10,259,047.38 13,643,320.53 13,918,611.72 14,212,303.10 14,495,096.28 14,825,330.66 15,111,133.24 15,407,835.02 15,653,845.46 15,952,084.88 16,267,508.32 16,544,627.39 16,859,953.49 291,341.18 309,741.38 298,843.18 346,284.38 301,852.59 312,751.78 262,060.44 314,289.42 331,473.45 293,169.06 331,376.10 317,262.78 291,341.18 309,741.38 298,843.18 346,284.38 301,852.59 312,751.78 262,060.44 314,289.42 331,473.45 293,169.06 331,376.10 317,262.78 13,934,661.71 14,228,353.10 14,511,146.28 14,841,380.66 15,127,183.25 15,423,885.02 15,669,895.46 15,968,134.88 16,283,558.33 16,560,677.38 16,876,003.49 17,177,216.27

123

JAN

FEB

MAR 17,144,661.21 17,144,661.21 545,700.00 552,840.00 1,098,540.00 18,243,201.21

APR 17,509,407.62 17,509,407.62 529,650.00 536,580.00 1,066,230.00 18,575,637.62

MAY 17,922,180.78 17,922,180.78 513,600.00 520,320.00 1,033,920.00 18,956,100.78

Winky Lanna Spa Balance sheet For year 2013, 31 Dec JUN JUL

AUG

SEP

OCT

NOV

DEC

16,333,015.39 16,753,494.38 16,333,015.39 16,753,494.38 577,800.00 561,750.00 585,360.00 569,100.00 1,163,160.00 1,130,850.00 17,496,175.39 17,884,344.38

18,308,952.49 18,682,052.36 19,088,961.08 19,494,634.08 19,917,503.31 20,323,184.59 20,751,789.93 18,308,952.49 18,682,052.36 19,088,961.08 19,494,634.08 19,917,503.31 20,323,184.59 20,751,789.93 497,550.00 481,500.00 465,450.00 449,400.00 433,350.00 417,300.00 401,250.00 504,060.00 487,800.00 471,540.00 455,280.00 439,020.00 422,760.00 406,500.00 1,001,610.00 969,300.00 936,990.00 904,680.00 872,370.00 840,060.00 807,750.00 19,310,562.49 19,651,352.36 20,025,951.08 20,399,314.08 20,789,873.31 21,163,244.59 21,559,539.93

6,441,782.29 6,281,663.94 6,120,544.85 5,958,418.77 5,795,279.40 5,631,120.41 5,465,935.43 5,299,718.04 5,132,461.79 4,964,160.19 4,794,806.71 4,624,394.77 10,719,383.98 11,198,461.45 11,747,749.54 12,268,732.43 12,764,308.23 13,308,930.37 13,828,577.01 14,335,614.32 14,817,439.29 15,419,103.89 15,979,016.60 16,562,799.82 17,161,166.27 17,480,125.39 17,868,294.39 18,227,151.20 18,559,587.63 18,940,050.78 19,294,512.44 19,635,332.36 19,949,901.08 20,383,264.08 20,773,823.31 21,187,194.59 335,009.12 404,218.99 374,906.82 348,486.42 396,513.15 370,511.71 356,839.87 390,648.72 389,413.00 406,609.23 389,421.28 412,345.34 335,009.12 404,218.99 374,906.82 348,486.42 396,513.15 370,511.71 356,839.87 390,648.72 389,413.00 406,609.23 389,421.28 412,345.34 17,496,175.39 17,884,344.38 18,243,201.21 18,575,637.62 18,956,100.78 19,310,562.49 19,651,352.31 20,025,981.08 20,339,314.08 20,789,873.31 21,163,244.59 21,599,539.93

124

JAN

FEB

MAR

APR

MAY

Winky Lanna Spa Balance sheet For year 2014, 31 Dec JUN JUL

AUG

SEP

OCT

NOV

DEC

20,918,352.77 21,168,038.23 21,395,754.07 21,645,272.44 21,898,640.86 22,140,631.57 22,361,734.55 22,616,710.90 22,881,716.46 20,918,352.77 21,168,038.23 21,395,754.07 21,645,272.44 21,898,640.86 22,140,631.57 22,361,734.55 22,616,710.90 22,881,716.46 385,200.00 369,150.00 353,100.00 337,050.00 321,000.00 304,950.00 288,900.00 272,850.00 256,800.00 390,240.00 373,980.00 357,720.00 341,460.00 325,200.00 308,940.00 292,680.00 276,420.00 260,160.00 775,440.00 743,130.00 710,820.00 678,510.00 646,200.00 613,890.00 581,580.00 549,270.00 516,960.00 21,693,792.77 21,911,168.23 22,106,574.07 22,323,782.44 22,544,840.86 22,754,521.57 22,943,314.55 23,165,980.90 23,398,676.46

23,104,623.57 23,347,368.46 23,605,823.57 23,104,623.57 23,347,368.46 23,605,823.57 240,750.00 224,700.00 208,650.00 243,900.00 227,640.00 211,380.00 484,650.00 452,340.00 420,030.00 23,589,273.57 23,799,708.46 24,025,853.57

4,452,917.75 4,280,369.00 4,106,741.82 3,932,029.47 3,756,225.17 3,579,322.09 3,401,313.37 3,222,192.09 3,041,951.30 17,090,572.18 17,397,373.77 17,788,376.41 18,158,494.60 18,551,507.27 18,949,468.78 19,337,158.20 19,705,072.46 20,107,979.61 21,543,489.93 21,677,742.77 21,895,118.23 22,090,524.07 22,307,732.44 22,528,790.87 22,738,471.57 22,927,264.55 23,149,930.91 150,302.84 233,425.46 211,455.84 233,258.37 237,108.42 225,730.70 204,842.98 238,716.35 248,745.55 150,302.84 233,425.46 211,455.84 233,258.37 237,108.42 225,730.70 204,842.98 238,716.35 248,745.55 21,693,792.77 21,911,168.23 22,106,574.07 22,323,782.44 22,544,840.86 22,754,521.57 22,943,314.55 23,165,980.90 23,398,676.46

2,860,584.01 2,678,083.17 2,494,441.70 20,522,042.45 20,895,140.39 21,289,216.77 23,382,626.46 23,573,223.56 23,783,658.47 206,647.11 226,484.90 242,195.10 206,647.11 226,484.90 242,195.10 23,589,273.57 23,799,708.46 24,025,853.57

125

JAN

FEB

MAR

APR

MAY

JUN

Winky Lanna Spa Balance sheet For year 2015, 31 Dec JUL

AUG

SEP

OCT

NOV

DEC

24,148,153.34 24,704,382.10 25,268,388.65 25,860,604.15 26,427,052.07 27,041,545.02 27,587,053.38 28,184,978.65 29,399,315.45 29,958,019.74 30,536,626.54 31,156,768.73 24,148,153.34 24,704,382.10 25,268,388.65 25,860,604.15 26,427,052.07 27,041,545.02 27,587,053.38 28,184,978.65 29,399,315.45 29,958,019.74 30,536,626.54 31,156,768.73 192,600.00 176,550.00 160,500.00 144,450.00 128,400.00 112,350.00 96,300.00 80,250.00 64,200.00 48,150.00 32,100.00 16,050.00 195,120.00 178,860.00 162,600.00 146,340.00 130,080.00 113,820.00 97,560.00 81,300.00 65,040.00 48,780.00 32,520.00 16,260.00 387,720.00 355,410.00 323,100.00 290,790.00 258,480.00 226,170.00 193,860.00 161,550.00 129,240.00 96,930.00 64,620.00 32,310.00 24,535,873.34 25,059,792.10 25,591,488.65 26,151,394.15 26,685,532.07 27,267,715.02 27,780,913.38 28,346,528.65 29,528,555.45 30,054,949.74 30,601,246.54 31,189,078.73

2,309,652.47 2,123,708.31 1,936,602.00 1,748,326.28 1,558,873.83 1,368,237.31 1,176,409.31 983,382.38 789,149.03 593,701.73 397,032.88 199,134.85 21,700,151.10 22,396,115.02 23,107,140.11 23,827,112.37 24,576,470.32 25,301,244.77 26,075,255.70 26,781,481.01 28,140,368.02 28,918,803.72 29,641,866.86 30,386,061.69 24,009,803.57 24,519,823.33 25,043,742.11 25,575,438.65 26,135,344.15 26,669,482.08 27,251,665.01 27,764,863.39 28,929,517.05 29,512,505.45 30,038,899.74 30,585,196.54 526,069.77 539,968.77 547,746.54 575,955.50 550,187.92 598,232.94 529,248.37 581,665.26 599,038.40 542,444.29 562,346.80 603,882.19 526,069.77 539,968.77 547,746.54 575,955.50 550,187.92 598,232.94 529,248.37 581,665.26 599,038.40 542,444.29 562,346.80 603,882.19 24,535,873.34 25,059,792.10 25,591,488.65 26,151,394.15 26,685,532.07 27,267,715.02 27,780,913.38 28,346,528.65 29,528,555.45 30,054,949.74 30,601,246.54 31,189,078.73

126 Summary of Financial For income statement show that WinkyLanna Spa have profit return in the first year and also increase in every year. This part shows that our company has more customers, which come to use our service. For the next year number of customer increase that makes our company earn more profit from the first year and it also increase in the next year until year five, we also earn profit from customer that come to use our service in every month. For balance sheets show that we have asset, liability, and equity in our company which link between income statement and cash flow to show we have equal in assets and liability of our company. The assets is equal the liabilities plus equity, it show we have assets that enough to pay back to liabilities and equity. For cash flow show about cash inflow and outflow of our company and show cash that we must to receive at the end and show cash that we receive in the beginning of the year in each year of financial statement of our company.

127

CHAPTER 8
Winky Lanna Spa
Risk Management

128 Risk Management Risk management is a logical process or approach that seeks to eliminate or at least minimize the level of risk associated with a business operation. Essentially, the process identifies any type of situation that could result in damage to any resource within the possession of the company, including personnel, then take steps to correct factors that are highly likely to result in that damage. At the core of effective risk management strategies is the desire to find ways to manage the degree of uncertainty that exists within any business enterprise. The first step in the process has to do with evaluating the utilization of resources as they current stand. This step involves understanding the logical flow of the production process and how it relates to the successful manufacturing of goods and services for sale to consumers. Once there is a solid grasp of how the organization functions, it is then possible to move on to refining that process with an eye toward managing that uncertainty factor; Risk management in our spa consists of internal risk and external risk. External Risk External risk of our spa is the risks that occur in outside spa and we cant control it, so we would like to protect the problem that can occur in the future by find risks that can occur and provide the method to handle with those problem. The external risk of our spa as follow: Risk from Location In our spa has location that adjacent to the intersection, so customer inconvenient to find the parking. It is the important risk because the location can be affect for our spa. So, we were building the parking inside of spa; Because of the inside location have wide space. Therefore, its convenient for customer and tourist that come to our spa. Moreover, our spa is new company consumer in local not well know, so we make billboard and brochure in the important place such as travelling agencies, university or school and the government official that related about tourism for promote our spa to consumer is know our spa.
Risk from Competition

It is important factor that can be affecting for our spa because of Chiang Rai was the popular Province that have tourist from local country and other country come to travel in Chiang Rai all year. So, Chiang Rai is suitable local to do spa business because the location of Chiang Rai related to characteristic of spa business that prefer about natural. Therefore,

129 many investor come to invest about spa business, it's cause more competitor in spa industry of Chiang Rai. So, it is the part of important external risk that should not be overlooked. Our spa attempt to find many strategies that can handle with other competitors such as SWOT analysis, Marketing analysis, Competitor analysis, 4P and STP analysis. This is the strategy that important to handle with the risk from competition. Figure of all strategies in spa;
Competitor analysis

Customer analysis

Competitive analysis

STP analysis

Marketing Mix

Risk from Economic

27

From the problem of flooding in 2011, According to an update on 21 October 2011

by the Tourism Authority of Thailand, while the flooding is having some impact on tourism, most key tourist destinations and attractions throughout Thailand have not been affected by the floods and almost all remain open, including Bangkok. Things have changed during the weekend, unfortunately for the capital.

27

http://www.argophilia.com/news/thailand-flooding-tourism/24040/

130

It was affect for every business because of investors not confident in situation of economic and slow down to investment in Thailand also it decreases consumption of customers in country. From risk that arising in the spa economic factor increases affects the cost of production and Thai tourists use the services , so we will keep the standard of service equal the price that people have to get the best service and we will set the package of service that the price will safe than general price in each service. Risk from Political In the current the political in Thailand is not stable and frequency in changing
28

that

Over recent years there have been instances of civil and political unrest resulting in largescale demonstrations and, in some cases, violence. For just over four years Thailand has endured an intensely adverse domestic political climate. For most of those four years there has been political turmoil between various factions; most notably between the political parties backed up by citizens who are poor and come from rural settings and other parties representing the more wealthy and burgeoning middle class from urban areas. Finally in May 2010, Thailand's domestic political climate became so out of control, the current prime minister ordered a severe crackdown on the opposition that resulted in a relative calm.

28

http://ecoggins.hubpages.com/hub/Thailand-Political-and-Economic-Outlook-2011-and-Beyond

131 From the political risk that we reference from the current situation, our spa will increase the promotion to advertise our spa in other channel over the brochures and vinyl. We will increase the cost for promote in radio channel in Chiang Rai and we will post banner of spa on famous webpage that people prefer such as sanook.com, kapok.com and coordinate with the webpage of each travel agencies. Internal Risk Internal risk of our spa is the risk that occurs in our spa, it can be effect for our spa in the future. So, we attempt to analyze about weakness or risk for protect the damage to our spa. Internal risk of our spa as follow; Risk from Accident The accident about fire can occur every time, we cant predict the future. So, our spa purchase fire insurance for protect the damage from accident. Figure of the insurance;

Risk from Employee Error Spa business concern about healthy and beauty service, employee must have expertise for service to customer. So, it can be risk about image of our spa because of if employee

132 dont expertise and make mistake while service for our customer; customer may be has bad attitude to our spa. And the most of target in our spa is foreign countries our employee must to communicate with customer clearly. From the risk of employee error, our spa has the method for handle to this problem. In our spa have HR division help to require the potential employee and we will do work. Risk Management Summary In the risk management , we have the two main of risk that are internal and external force. In external force our business is effected by economic that in the last years we get the effect from flooding situation in Bangkok , it cannot to distribute all thing to other parts in Thailand especially in Tourism. It decrease the amount of tourist come to Thailand because problem in traffic on road and Don-Muang, so we have to change in the price that adjust it follow the situation of economic. In political have effects from unstable of political situation in Thailand such as revolt in civil ,it can decrease confidence of other foreigner particularly. Therefore, we have to concern in promotion of spa for advertising in other channel more than brochure and In our location has problem because we set on the traffic light that may be accident if they park near footpath also in competitor that can effect in marketing strategies because we have to thoughtful in planning of all strategies in marketing analysis to compete with other competitor. In internal risk , is the risk that happened in the firm and in any department of employees. The employees error can be the problem because if the employee cannot to serve the service that not follow the customer, they will not get reliable from customer its can effect to the spa lose the income. Moreover, the risk in accident is important equal any risk because the it is the event cannot forecast whatever it happen, so we have the insurance to support in this risk.
29

train our employee every 6 month for develop efficiency. Our spa

will raise the salary for employees that have good performance; they will have motivation to

29

http://www.chiangraifocus.com/sponser/bantonkhao/

133

CHAPTER 9
Winky Lanna Spa
Conclusion

134 Conclusion of Winky Lanna Spa

Winky Lanna Spa is the name of our company ,Winky Spa, from study the market of spa business, they are very popular in current market condition because people have interested about their health and beauty mostly. Winky spa has located in the city at Chiang Rai, the reasons that we choose Chiang Rai be locate of our company because our target market groups are all of people that care health and beauty. Moreover, Chiang Rai have many tourist places, so tourist in other countries go to travel always, they like spa Thai and product that produce by herb and natural. Vision: we want to be the lead of spa in Chiang Rai by provide the best service that we made by heart and always provide to customer for get the most benefit from our spa. Mission statement is provides the best service and serve the best quality of product by heart. In situation of spa business, we have the detail of the current situation of spa business in Thailand that show about the strength that in Thailand has the unique in culture and we have the Thai herb can be raw material its can save cost for spa business or in other healthy business. In weakness Thai people not have the good English skill for communication with the foreign tourist and hiring people to be employees is limited also the problems in political such as the border in the three province in south. Plus, we show the detail of service in our spa. In strategies , we use SWOT analysis to analyze the strength and weakness both of external and internal of firm , cooperate level strategy will use product life cycle to forecast to fourth step of business and business level focus on competitive to increase our quality more than competitors to add the market share in the industry. We can use all strategies to improve the differentiation of service to contrast from other competitors and get the that can

135 along with the functional level strategy that are marketing mix strategy(4P), human resource management , financial and employee (staff).

In the general environment analysis that it analyze in four part ; political, economic ,social and environment and technology, of external factor also we analyze about the competitor that we use to compare with our spa to improve the service of our firm including we analyze the competitive of spa business in Chiang Rai that we concern about their strength and weakness in the current useful for improving the service. Moreover, we analyze the customer that we choose the European tourist that is our target market and we have the reference to show about rate of tourist come to travel in Thailand, Chiang Rai. In Marketing Mix strategy ( 4P ), we contain the detail about our service in spa that have three types mainly; body massage , body scrub and the herbal compress ball. Our price we have set the price that compare from other and charge from the price of products that we use in service also have the price in package to save for the customer. We choose the place open shop in Amphoe Muang that near the walking street because it have many tourist and our spa not far from the walking , the customer can come easily also we use brochure and vinyl for promotion. In term of technical facility, we analyze about the production and operation of spa that contain of the detail of each service room also we have the service process that are the detail of each massage in spa; body massage, body scrub and the Thai body and face compress ball including the products for using in service. In addition , we have the facility layout and the location of spa that we have the image in each part ; outside ,inside and both of first floor and second floor to show the overall of spa including we have the detail of equipment that use in each room.

136 In the logistic we show about the way to purchase goods from the inventory or the whole sale of goods and in management we have the security for building and all the information in firm to prevent the private for customer also we have the detail of investment cost in each room of spa that is can use for decision to invest for investor. For the operating cost is the cost of Winkylanna Spa that we invest in the spa for do the business such as raw material, water expense, and electricity expense. We have purchase the raw material in the first year is higher than other year because we have the new company and we must to invest our raw material in the first time and our raw material can keep for long time so, some of raw material we have purchase in the two time in five year. Our company have cost of water and electricity that we use in our spa, we show how many we use in each year. In our spa have the formal form to separate in each function clearly and we set the rule for employees that are all employees have to train and follow the rule strictly also we have the schedule of working. We have five position that are manager, financing and accounting and marketing ,human resource and employee , we have the detail about qualification and duties in each task also have the rate of salary and the bonus in each years.
30

Figure of organization chart;

In administration cost, we have the electricity expense, water expense , internet expense ,insurance expense and training expense that we have the rate for each expense for calculating in the financing part.

30

Chapter 6 organization and administration

137 For income statement show that WinkyLanna Spa have profit return in the first year and also increase in every year. This part shows that our company has more customers, which come to use our service. For the next year number of customer increase that makes our company earn more profit from the first year and it also increase in the next year until year five, we also earn profit from customer that come to use our service in every month. For balance sheets show that we have asset, liability, and equity in our company which link between income statement and cash flow to show we have equal in assets and liability of our company. The assets is equal the liabilities plus equity, it show we have assets that enough to pay back to liabilities and equity. For cash flow show about cash inflow and outflow of our company and show cash that we must to receive at the end and show cash that we receive in the beginning of the year in each year of financial statement of our company. In the risk management , we have the two main of risk that are internal and external force. In external force our business is effected by economic that in the last years we get the effect from flooding situation in Bangkok , it cannot to distribute all thing to other parts in Thailand especially in Tourism. It decrease the amount of tourist come to Thailand because problem in traffic on road and Don-Muang, so we have to change in the price that adjust it follow the situation of economic. In political have effects from unstable of political situation in Thailand such as revolt in civil ,it can decrease confidence of other foreigner particularly. Therefore, we have to concern in promotion of spa for advertising in other channel more than brochure and In our location has problem because we set on the traffic light that may be accident if they park near footpath also in competitor that can effect in marketing strategies because we have to thoughtful in planning of all strategies in marketing analysis to compete with other competitor. In internal risk , is the risk that happened in the firm and in any department of employees. The employees error can be the problem because if the employee cannot to serve the service that not follow the customer, they will not get reliable from customer its can effect to the spa lose the income. Moreover, the risk in accident is important equal any risk because the it is the event cannot forecast whatever it happen, so we have the insurance to support in this risk.

138 All of chapter of this are the summary of Winky Lanna Spa that evaluate in any part that the investor can study from the project about the feasibility of project.