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    The document discusses findings from a business research study evaluating product line extension opportunities. It finds that categories L, M, and N are currently the most popular for the client's market segment in the US. The study also found that categories N, O, and P are attracting interest and expected to grow. While the market for sub-category A is currently small, the study predicts it will become substantial in the client's market in the near future.

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    The document discusses findings from a business research study evaluating product line extension opportunities. It finds that categories L, M, and N are currently the most popular for the client's market segment in the US. The study also found that categories N, O, and P are attracting interest and expected to grow. While the market for sub-category A is currently small, the study predicts it will become substantial in the client's market in the near future.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    18 views4 pages

    Business Research Methodology - Docxamit

    Uploaded by

    kalra20009
    The document discusses findings from a business research study evaluating product line extension opportunities. It finds that categories L, M, and N are currently the most popular for the client's market segment in the US. The study also found that categories N, O, and P are attracting interest and expected to grow. While the market for sub-category A is currently small, the study predicts it will become substantial in the client's market in the near future.

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    Attribution Non-Commercial (BY-NC)
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    BUSINESS RESEARCH METHODOLOGY

    NAME-AMIT SINGH GAHLOT ROLL NO-FA11005 SECTION-A GRAIL RESEARCH Evaluate Product Line Extension Opportunities
    Categories L, M and N are currently the most popular categories for the clients market segment in the US

    FINDINGS OF THE STUDY


    Businesses spend most of their budget on these category requirements y market owners and are seen as the top categories necessary for competitive advantage y Upgrades and migrations remain high on the list of priorities for business y Category N is attracting interest from the clients market segment y Category O remains another important priority for businesses in clients market y Its demand is expected to grow in the future due to increase in category O requirement and decrease in prices of category O y Online category O services for clients market segment are popular for creating .. and . y Category P is another important category y Clients market mostly use . and is moving ahead.

    The market for product sub-category A is very small presently but is expected to become a substantial category in the clients market in the near future.

    SURVEY RESULT Presently, applications 1 and 2 involve large usage of product sub-category A worldwide y Applications 2, 3, 4 and 5 are expected to be the fastest growing applications between 2007 - 2011 y Application 3 will witness the highest growth owing to the growth in y Growth in application 2 is expected to be driven by application 3 and cost reduction initiatives y Growth in application 4 will be driven by technology.

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