Lecture By: Sneha Sharma, Lecturer, SIET

It refers to the group of consumers or organizations

 that is interested in the product,  has the resources to purchase

Lecture By: Sneha Sharma, Lecturer, SIET

Consumer Markets
 Fast-moving consumer goods  Consumer durables White goods Brown goods  Soft goods  Services
Lecture By: Sneha Sharma, Lecturer, SIET

Selling finished goods

 Examples include office furniture, computer

systems

Selling raw materials or components

 Examples include steel, coal, gas, timber

Selling services to businesses

 Examples include waste disposal, security,

accounting & legal services

Lecture By: Sneha Sharma, Lecturer, SIET

Marketing is an organizational function and a set of processes

 for creating,  communicating,  and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Lecture By: Sneha Sharma, Lecturer, SIET

Lecture By: Sneha Sharma, Lecturer, SIET

Product variety Quality Design Features Brand name Packaging Sizes Warranties Returns
Lecture By: Sneha Sharma, Lecturer, SIET

List Price Discounts Allowance Payment period Credit terms

Lecture By: Sneha Sharma, Lecturer, SIET

Channel Coverage Locations Inventory Transport

Lecture By: Sneha Sharma, Lecturer, SIET

Sales Promotion Advertising Sales force PR Direct Marketing

Lecture By: Sneha Sharma, Lecturer, SIET

Lecture By: Sneha Sharma, Lecturer, SIET

Does it meet their needs? (product) Will they find it where they shop? (place) Will they consider it's priced favorably? (price) And will the marketing communications reach them? (promotion)
Lecture By: Sneha Sharma, Lecturer, SIET