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    Jonar Villaruel Siudad
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    Jack Welch practiced a hard-nosed management style at General Electric. He used a combination of techniques including goal setting, positive and negative reinforcement, and behavioral self-management to motivate employees. Welch set ambitious goals for GE to become number one in various markets. Research on goal setting suggests that difficult but assigned goals can improve performance. Welch also valued self-confidence in employees and aimed to inspire it through his management actions like assessing employees on results and commitment to company values.

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    Jack Welch practiced a hard-nosed management style at General Electric. He used a combination of techniques including goal setting, positive and negative reinforcement, and behavioral self-management to motivate employees. Welch set ambitious goals for GE to become number one in various markets. Research on goal setting suggests that difficult but assigned goals can improve performance. Welch also valued self-confidence in employees and aimed to inspire it through his management actions like assessing employees on results and commitment to company values.

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    131 views1 page

    Case Study 01

    Uploaded by

    Jonar Villaruel Siudad
    Jack Welch practiced a hard-nosed management style at General Electric. He used a combination of techniques including goal setting, positive and negative reinforcement, and behavioral self-management to motivate employees. Welch set ambitious goals for GE to become number one in various markets. Research on goal setting suggests that difficult but assigned goals can improve performance. Welch also valued self-confidence in employees and aimed to inspire it through his management actions like assessing employees on results and commitment to company values.

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    Attribution Non-Commercial (BY-NC)
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    of 1

    Jazzel Joy M.

    Orilla BSBA- FM

    February 01, 2012

    Case for Analysis: JacK Welch of General Electric: A Bomb or a Motivator?


    Discussion Question:

    1.

    2. 3. 4.

    Welch practices hard-nosed management style. How can such a no- nonsense approach create a motivational atmosphere? Does Jack Welch use negative reinforcement, goaol setting, or behavioral self management? Or does he use acombination of techniques? Jack Welch as set goals to be number one in various markets. Assume that it s both a difficult and an assigned goal. What does goal-setting research say about the effect of such goals on performance? Why does Jack Welch value self-confidenceso highly? Does his style of management inspire it in others? What actions does Jack welch take to encourage employee self-management?

    Answers.

    1.

    Welch is a sensitive but no-nonsense man who views the world as competitively tough. He competed by being bold, free of bureaucratic red tape, and staffed by self-motivated, proud and quick moving employees. Welch used a fair and proper reinforcement in setting his goals, te company s goal for both parties employee and the management to be more motivated. He also used a combination of techniques wherein he stated his thoughts. Goal-setting research would might say that it s a good thing that Welch s company goal is to be number one in the market and that would also affect the performance based on the result or outcome.

    2.

    3.

    Jack Welch value self-confidence so highly as what he have said, self confidence is the fuel of productivity and creativity, decisiveness and speed coz for him with this he can probably motivate his people, and face every business problems as well as to ba able to compete with other company for the betterment of their own as well as is people. For him, in one of his thought it says that call people as managers and they are going to start managing things getting in the way. He also used the Welch Matrix - namely as assesing the attainment of bottomline results and tha level of commitment to their company values. Greate weight is given to the values dimension, as these are difficult to teach and will ultimately produce the numbers desired.

    4.

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