WRONG JOB??

RIGHT MAN

ABRAHAM S FAILURE
COMPLEX STRUCTURE OF BUSINESS ORGANISATION NO CENTRAL AUTHORITY TURF PROTECTION HUGE INERTIA IN THE ORGANISATION LITTLE SUPPORT AND EMPATHY COMPLEX & MISMATCHED PRODUCT CATEGORIES

ABRAHAM S FAILURE
IMPATIENCE AND HIGH MARKET EXPECTATIONS INDIA NOT PRIORITY MARKET POSSIBLY ABRAHAN VIEWED AS AN UPSTART ABRAHAM S FRUSTRATION NON-IMPLEMENTATION IN TIME FRAME

DRIVING & RESTRAINING FORCES

DRIVING FORCES OPEN MARKET SYSTEM POST 1991 NO INVESTMENT IN BRAND OR CONSUMER INDIA A ROBUST & FAST GROWING ECONOMY IMPORTANT MARKET REQUIRING QUICK TAPPING

DRIVING & RESTRAINING FORCES

RESTRAINING FORCES COMPANY CULTURE REQUIRING CONSENSUS AMONGST VARIOUS HEADS NO DISCERNIBLE CHAIN OF COMMAND ALL HEADS ARE TRYING TO ACHIEVE THEIR OWN GOALS WITHOUT LOOKING AT THE BIG PICTURE. INDIA IS NOT CONSIDERED A STRONG BRAND

CHANGES IN ORTRAX INDIA

UNIFY CHAIN OF COMMAND CENTRALISED DECISION MAKING AUTHORITY SELL IMPLEMENTATION STRATEGY TO PARENT COMPANY TIME BOUND IMPLEMENTATION OF STRATEGY FOCUS ON INDIA & CHANGE COMPANY PERCEPTION

FACILITATE ABRAHAM TO RING IN CHANGE

MAKE A CORE GROUP FOR RESTRUCTURING AVOID PLACING BURDEN ON ONE INDIVIDUAL BRING ALL GROUP HEADS ONBOARD EMPHASISE SPEEDY IMPLEMENTATION

THANK YOU