Ethics In Advertising - Presentation Transcript 1.

CHAPTER-1 OF ASCI CODES o Ensuring truthfulness and honesty of o representations and claims made o by advertisements. o Safeguarding against misleading o advertisements . 2. CASE-1 UPHELD UNDER CODE o BRAND : Surf excel liquid detergent. o COMPANY : Hindustan lever ltd. o AD. AGENCY : Lowe lintas &partners. 3. CASE-2 UPHELD UNDER CODE o BRAND :Sunsilk Shampoo. o COMPANY : Hindustan lever ltd. o AD AGENCY :Hindustan Thompson Associates. 4. CHAPTER-2 OF ASCI CODES o Ensuring that advertisements are not offensive to generally accepted standards of public decency. 5. CASE-1 UPHELD UNDER CODE o BRAND: Samsung Instachill Airconditioner o COMPANY : Samsung India Electronics ltd. o AD AGENCY :Triton communications. 6. CASE-2 UPHELD UNDER CODE o BRAND :Ibaya. o COMPANY : Indishop pvt ltd. o AD. AGENCY : Lowe lintas &partners 7. CHAPTER-3 OF ASCI CODES o To safeguard against the indiscriminate use of Advertising in situations or of the Promotion of Products which are regarded as Hazardous or Harmful to society or to individuals, particularly minors, to a degree or of a type which is Unacceptable to Society at Large 8. CASE-1 UPHELD UNDER CODE o BRAND :Livo plus capsules o COMPANY :Ajanta Pharma ltd. o AD AGENCY :Solutions Advertising 9. CHAPTER-4 OF ASCI CODES o To ensure that Advertisements observe fairness in competition such that the Consumer's need to be informed on choice in the Market-Place and the Canons of generally accepted competitive behaviour in Business are both served. 10. CASE-1 UPHELD UNDER CODE o Brand : Iodex Power Cream o Company : SmithKline Beecham Pharmaceuticals Ltd. o Advertising Agency : Enterprise Nexus Communications 11. CASE-2 UPHELD UNDER CODE o Brand: Godrej All Care Soap o Company : Godrej Soaps Ltd. o Advertising Agency : Mudra Communications

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