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  • Synopsis TITLE: Advertisement Effectiveness: Ñ Ntittive

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    Ankur Pandey
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    This document summarizes a proposed study on advertisement effectiveness. The study aims to analyze how effective different types of advertisements are in influencing customer purchasing decisions. It will examine the most effective media, why people like certain ads, and analyze highly effective ad campaigns. A survey of 200 people across India will be conducted to collect primary data on ad preferences and secondary research will also be used. The results will provide insights into the current state of advertising and identify the most impactful ways for companies to advertise to customers.

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    This document summarizes a proposed study on advertisement effectiveness. The study aims to analyze how effective different types of advertisements are in influencing customer purchasing decisions. It will examine the most effective media, why people like certain ads, and analyze highly effective ad campaigns. A survey of 200 people across India will be conducted to collect primary data on ad preferences and secondary research will also be used. The results will provide insights into the current state of advertising and identify the most impactful ways for companies to advertise to customers.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    21 views2 pages

    Synopsis TITLE: Advertisement Effectiveness: Ñ Ntittive

    Uploaded by

    Ankur Pandey
    This document summarizes a proposed study on advertisement effectiveness. The study aims to analyze how effective different types of advertisements are in influencing customer purchasing decisions. It will examine the most effective media, why people like certain ads, and analyze highly effective ad campaigns. A survey of 200 people across India will be conducted to collect primary data on ad preferences and secondary research will also be used. The results will provide insights into the current state of advertising and identify the most impactful ways for companies to advertise to customers.

    Copyright:

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    SYNOPSIS TITLE: Advertisement Effectiveness

    OBJECTIVE: To study and analyze how much is advertisement effective towards the buying decision of the customer.

    SCOPE OF PROJECT (LITERATURE REVIEW): y y y y To know which is the most effective media advertisement To know the reason of liking of any advertisement To study the few most effective advertisement ever made To study different modes of advertisement medium (Digital advertising, Social advertising, TV advertising, Word of Mouth)

    METHODOLOGY: Quantitative  y  y y y y Primary data collection by conducting: Getting questionnaire filled by a no. of people Secondary data collection: Through Internet Through magazines and data records Through different books etc. Published articles

    Other important factors: y A sample size of 200 considered sufficient for obtaining reliable data, covering PAN INDIA (Presence across Nation). y A well defined structured questionnaire for Primary respondents y Simple random sampling covering primary respondents

    WHY DID I CHOOSE THIS TOPIC (SIGNIFICANCE OF THE PROJECT): Advertisement by far has been the most effective way of communication with the customer. The research will be taken place to find how much the advertisement has been effective in different forms to the customers. The advertisement industry is gaining more and more importance in selling any product. The factors(Slogan, celebrity, idea) which has been the most effective to the consumers.

    CONTRIBUTION OF PROJECT: The outcome will be a significant tool in analyzing the current status, trend and likeness of the customers. The research will aim to analyze which will be the most effective / best way of advertising The project aims at studying the steps in advertising. Keeping in view the increasing growth and substantiate the marketing efforts with primary, quantitative data for analyzing the marketing loopholes and molding them to fill the marketing gap.

    ANALYSIS: A statistical analysis on MS EXCEL will be done to access the association between various outcomes.

    Submitted by: Ankur Pandey FT-10-823 Dated: 24/02/2012 PGDM(SECTION - A)

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