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    McDonald's was started in 1937 in California by brothers Richard and Maurice McDonald as a drive-in restaurant. They pioneered the concept of self-service and used assembly line procedures in their kitchen for mass production. By the mid-1950s, revenues had reached $350,000, which attracted Ray Kroc to buy the company and establish McDonald's Corporation. Kroc expanded the franchise model internationally and McDonald's now operates in over 100 countries serving over 53 million customers daily.

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    McDonald's was started in 1937 in California by brothers Richard and Maurice McDonald as a drive-in restaurant. They pioneered the concept of self-service and used assembly line procedures in their kitchen for mass production. By the mid-1950s, revenues had reached $350,000, which attracted Ray Kroc to buy the company and establish McDonald's Corporation. Kroc expanded the franchise model internationally and McDonald's now operates in over 100 countries serving over 53 million customers daily.

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    3 views1 page

    Om Om

    Uploaded by

    karandeep89
    McDonald's was started in 1937 in California by brothers Richard and Maurice McDonald as a drive-in restaurant. They pioneered the concept of self-service and used assembly line procedures in their kitchen for mass production. By the mid-1950s, revenues had reached $350,000, which attracted Ray Kroc to buy the company and establish McDonald's Corporation. Kroc expanded the franchise model internationally and McDonald's now operates in over 100 countries serving over 53 million customers daily.

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    McDonald s was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937.

    The business, which was generating $200,000 per annum in the 1940s, got a further boost with the emergence of a revolutionary concept called self-service. The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low . Speed, service and cleanliness became the critical success factors of the business. By mid- 1950 s, the restaurant s revenues had reached $350,000. At this point, Ray Kroc (Kroc), distributor for milkshake machines. Expressed interest in the business, and he finalized a deal with the McDonald brothers in 1954. He established a franchising company, the McDonald System Inc. and appointed franchisees. In 1961 , he bought out the McDonald brothers s share for $2.7 million and changed the name of the company to McDonald s Corporation. In 1965, McDonald s went public... Currently McDonald s operates in 121 countries & having more than 30000 restaurant and serving 53 Mn customers everyday

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    Entered in India 1996 McDonald's India is a 50 50 JV partnership between MCDONALDS CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi Localisation: Localization

     DONT OFFER ANY BEEF OR PORK ITEM IN INDIA  IN PRODUCT LIKE MCVEGGIE, PIZZA MCPUFF ETC.THEY USE SPICES FAVOURED BY INDIANS  SOFT SERVES AND MCSHAKES ARE EGGLESS y y y y y y y
    Actively Involver in many social activities likegi CHILD EDUCATION, PULSE POLIOiesetc . 1996 the first McDonalds restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu 1997 the first Drive Thru restaurant at Noida 1999 the first Mall location restaurant at Ansal Plaza New Delhi 2000 the first highway restaurant at Mathura 2001 the first thematic restaurant at Connaught Place 2002 the first restaurant in a food court at 3Cs, Lajpat Nagar and the first restaurant at the Delhi Metro Station at Inter State Bus Terminus

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