Hi t vin thng di ng v c nh - FMC

Th gii vin thng hin ti phn chia kh r rt thnh hai mng tch bit: vin thng cho thu bao di ng v cho thu bao c nh. cung cp dch v cho hai nhm thu bao ny cc nh cung cp dch v s dng kin trc mng khc nhau, phn t thit b mng khc nhau, cng nh m hnh kinh doanh v thm ch c cu t chc khc nhau. S phn chia tch bit ny l chp nhn c chng no hai th trung di ng v c nh u pht trin mnh. Tuy nhin thi gian gn y, di p lc cnh tranh gia tng, doanh thu bnh qun trn thu bao (ARPU) gim mnh, cc nh cung cp dch v ang phi i u vi bi ton ct gim chi ph, ng thi vi vic to ra dch v mi, ring bit v hp dn ngi dng. Trong bi cnh ny mt xu hng ang hnh thnh trong cng ng vin thng, vi s ng h ca cc nh cung cp thit b, cc nh cung cp dch v, cc t chc chun ha. l xu hng hi t di ng vi c nh FMC (Fixed Mobile Convergence).

ng lc cho hi t vin thng di ng c nh FMC

Nhng ng lc cho FMC c th chia thnh 2 nhm chnh: - tha mn yu cu ca ngi dng - p ng i hi v kinh doanh p ng i hi kinh doanh - Mt s nh cung cp c nh s c cp php cung cp dch v di ng ang tm kim mt nh hng xy dng mng chung cho kin trc mng di ng v c nh, nhm xy dng mt kin trc mng sn sng cho nhu cu cung cp dch v trong tng lai. y xin nhn mnh thm, vi m hnh MVNO, nh cung cp khng nht thit phi s hu bng tn tr thnh nh cung cp dch v di ng. - Cc nh cung cp ang cung cp c hai loi hnh dch v di ng v c nh c lp vi nhau mong mun to ra cc dch v hi t FMC mi, tn dng c kh nng ring bit ny ca mnh. ng thi mt nn tng chung cho c nh v di ng cng cho php ct gim chi ph vn hnh. - Bn cnh phng thc truy nhp mng truyn thng, s xut hin v pht trin ca cc cng ngh truy cp khng dy bng rng nh Wi-Fi, WIMAX em n cho cc nh cung cp dch v c nh nhiu c hi tip cn vi thu bao di ng hn. p ng yu cu ca ngi dng Nhu cu t pha ngi dng cng t ra mt p lc cho cc nh cung cp dch v. l mong mun s dng dch v di hnh thc bt c truy nhp no, bt c thit b no, v tr no v bt c thi gian no (any access, any device, any location, any time), l yu cu v c nhn ha, v s tin dng. S xut hin a dng v chng loi, s pht trin rng ri ca cc thit b u cui (WiFi, set-top-box, TV, PDA,) vi nhiu kh nng h tr multimedia khc nhau cng ang to ra nhiu tng cho cc dch v tch hp mi.

ng lc hng ti FMC
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Gii php FMC Hi t cho c nh/di ng Hi t cp marketing, dch v, mng

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Qu trnh hi t FMC c th c tin hnh theo nhng bc sau, - Cp marketing (qung b thng hiu chung, xy dng cc ph chung, to gi dch v chung) - Cp dch v - Cp mng Cc dch v hi t l nhn t chnh gia tng doanh thu v thu ht thu bao. Tuy hu ht cc dch v u c th c cung cp n c thu bao di ng v c nh, dch v ngi-n-ngi multimedia c u th hi t nht do cc dch v ny u c th pht trin t ban u trn nn tng mng SIP (v d nh trn nn IMS). Vi IMS, vic hot ng tng thch vi cc mng chuyn mch knh hin hnh cng c bo m. Hi t cp mng li ly mng IMS (da trn SIP) lm nn tng, do SIP uc ng dng rng ri trong mng c nh, Internet v cng c chun ha cho mng di ng.
Hi t dch v c ngha l: Dch v thoi truyn thng Dch v browsing, download Dch v tin tin khc Nhn tin (SMS, MMS, UM, IM, chat, e-mail) - Chung tnh nng - nh s thng nht (universal numbering) - Mt ha n - Chung cng (portal) - Mt ha n - chung dch v presence, location, prepaid, - SMS, MMS cho thu bao c nh - nhn tin tc thi chung - mt ha n Mc h t - tng tc dch v - nn tng dch v chung (service enabling platform) - ng dng v ni dung chung - Nn tng dch v chung - Nn tng dch v chung - Thit b u cui - Nn tng dch v chung - Qun l phin SIP chung

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- Chung dch v (VoIP, video telephone, hi ngh multimedia, tr chi, nhn--gi (PTT)) - H tr khng hn ch mi tng tc dch v - Mt ha n

- Server ng dng chung (Application server) - Nn tng dch v chung - Qun l phin SIP chung - Chc nng interworking chung

L trnh FMC ca Siemens

Gii php FMC ca Siemens tng thch vi kin trc tiu chun IMS/TISPAN c D n hp tc th h 3GPP v Vin Tiu chun Vin thng chu u ETSI chun ha. Vi th phn v kinh nghim hin c trong c hai th trung mng di ng v c nh, Siemens c u th c bit trong vic h tr cc nh cung cp dch v di ng cng nh c nh trong l trnh FMC.
Siemens FMC kin trc khung

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ETSI Tispan c nh

Siemens: kin trc khung cho FMC

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FMC cho c nh di ng

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Siemens

L trnh FMC c th c tin hnh mc dch v trc, sau n mc mng li. i vi cc nh khai thc mng c nh, Siemens khuyn ngh s dng cc thit b dng SURPASS (hiQ, hiE, ) hin ang c s dng trong cc gii php nh VoIP, Hosted Office. Cc thit b ny tch hp nhng tnh nng chnh ca kin trc IMS/TISPAN nh CSCF, MGCF, HSS, MGW, ng thi h tr tch hp cc chc nng nh Voice Application call manager, Location server, SIP proxy, Video conferencing, IP Centrex bc tip theo, cc thit b ni trn tip tc c s dng cho lp cung cp dch v (Application layer) cng nh ni vi cc mng c nh khc, song song vi vic a cc thit b IMS cho lp qun l phin SIP. i vi cc nh cung cp dch v di ng, Siemens ang cung cp h thng IMS v Intelligent Packet solution. y l cc gii php cho php nh khai thc di ng to ra v kim sot c cc dch v gia tng multimedia, trn nn chuyn mch gi GPRS/UMTS/WLAN. Siemens cng cung cp chng trnh IMS Developper Program nhm h tr cc nh cung cp dch v pht trin, th nhim, v trin khai cc ng dng c th cho th trng ca mnh.