Branding In Banking & Financial Services Industry

Dr.G.Satish
satishgrandhi@yahoo.com

Pendekanti Institute Of Management, Hyd.

Flow of the presentation

Making sense of Branding in BFSI Brands as strategic asset and its impact Significance & Challenges Few cases to substantiate Strategies during financial crisis Conclusion
Dr.G.Satish
satishgrandhi@yahoo.com

Pendekanti Institute Of Management, Hyd.

Brand ???
Adds depth and value to a company s product offerings. It s also a public statement of the company s culture and values. Means of communicating/ Expression Trust/Credibility

Image in the minds of people

Positioning your product/service

It s a swear

Identity

Means of transmitting guiding principles internally & Externally

Pendekanti Institute Of Management, Hyd.

Dr.G.Satish
satishgrandhi@yahoo.com

A brief glance into history

In the west on the other hand, it was considered as a waste of money for banks to advertise that they were particularly safe or trustworthy.

Traditionally banks in south Asia had build their brand based on security.

The only differentiating factor was return

Dr.G.Satish
satishgrandhi@yahoo.com

Pendekanti Institute Of Management, Hyd.