GROUP - 8

Critical Success Factors in Formula One

Engine, chassis & aerodynamics

Leadership
Strong, focussed to pull the team together and maximise capabilities

Fundraising and sponsorship, brand identity

Innovation

Marketing

Money, time and people

Planning
Forward thinking as environment is fast-paced

Someone with ability to convey knowledge and experience

Resources

Driver

Critical Success Factors in Formula One

Communication
Need to work together and respond to change Ability to create and maintain relationships and alliances within the team and with suppliers Quick to respond to change and to think of new solutions

Teamwork

Adaptability

Urge to keep ahead of others

Competitiveness

Risk management

Ability to weigh-up decisions and options

McLaren s Success 1988 - 91

Drivers

Technology

Alain Prost & Ayrton Senna

Management
Ron Dennis & Gordon Murray

Tight Integration of the car with Honda Engines

McLaren s Failure Post 91

Contingency Plans Retaining People

Drivers

Technology

Management
Loss of Alain Prost & Ayrton Senna Short sightedness of Ron Dennis Honda s Pull out

Value Chain: McLaren

S U P P O R T A C T I V I T I E S

R&D Firm Infrastructure Human Resources Management Procurement Marketing

Inbound Manufacturing Outbound Logistics Logistics
CORE ACTIVITIES M A R G I N

Design

Race Operations

Maximizing McLaren s Financial Success

 Increase durability of parts. Eg. Engines  Employ both drivers of High Caliber  Explore alternative high performance parts from cheaper manufacturers. Eg. From China  Usage of parts and services from suppliers in exchange for branding on the Car  Provide technical services to smaller teams  Increase dependence on CAD/CAE

Any Questions?

Thank You