DEFINATION

Macdonalds

have

stopped

packaging their hamburgers etc in polystyrene containers and now use cardboards which comes from a renewable resource and is biodegradable or recyclable .

OPPORTUNITIES
A 1994 study in Australia found that 84.6% of the sample believed all individuals had a responsibility to care for the environment. A further 80% of this sample indicated that they had modified their behavior, including their purchasing behavior, due to environmental reasons [EPA-NSW 1994]. As demands change, many firms see these changes as an opportunity to be exploited.
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Why Does Green Matter?

Americans Believe in Environmental Stewardship

I want to protect the environment for the benefit of future generations The Earth belongs to humanity to do with as it pleases

7 Source: National Technology Readiness Study, Rockbridge Associates, December 2007

Chances Are Good

California has been leading the way in enacting green laws:
Mandated recycling of TVs and monitors Requiring retailers to take back plastic bags Almost outlawed incandescent light bulbs

Green Sentiment Runs High

Is There An Environment Problem ?

% Who Agree With Statement

85% 69%

The evidence of global warming is real

More needs to be done to curb air and water pollution in our country

Source: National Technology Readiness Study, Rockbridge Associates, December 2007

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The production process is compatible with ecosystem It is compatible with goals of the company It satisfies the consumers

Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products.The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.

Eco labeling leads to

Improvement of image and sales of products Manufacturers being more accountable to environmental impacts. Consumers awareness that their choice of product do affect the environment as some products are less damaging to environmental than others

STATUS FOR ECOMARK DEVELOPMENT

1. Soaps and detergents 2. Paper 3. Food items 4. Lubricating oils 5. Packaging materials 6. Paints and powder coatings 7. Batteries 8. Electrical / electronic goods 9. Food addition 10.Wood substitutes 11.Cosmetics 12.Aerosol propellants 13.Plastic product 14.Textiles 15.Fire extinguisher 16.Leather

To Sum It Up
Consumers care about the environment, even if some are only joining the bandwagon to be PC Embracing technology and being green are not mutually exclusive ideologies When marketing green products and services, focus on the following messages:
Your company cares about the environment (and you have to back this up with actions that show it) If we all work together, we can have an impact Your product is environmentally conscious Buying your product will not only help the environment, it is good for the consumers wallets

Target Green Tech Leaders with your message

They will evangelize on your behalf Social media is key

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