I was born in New York City and grew up in New York, New Jersey, and Georgia • French is my first

language • I am a citizen of France and the United States • I am legally blind in my right eye • When I was little I was obsessed with Snow White and would wear the costume to school. Some people call this fiction-prone personality disorder. Some call it being creative at a young age • I bring one of

my cameras with me wherever I go–I typically shoot with film that way people can’t ask me to see the picture right away • I studied graphic design at Carnegie Mellon, in Pittsburgh, PA where I became well-versed in pulling all nighters • I am sarcastic
and then taking their picture • In college I crashed black tie parties out of pure boredom, and then photographed them • I live in Boulder where I work at crispin porter and bogusky. I call this place home and can safely say that there’s no place like it.

and enjoy obscure humor. This trait was heightened after working with Amy Sedaris • I am horrible at math • I am mildly obsessed with the NY Times crossword puzzle, even though I can only make it to Wednesday • I was one of those suckers who waited 24 hours for the first iPhone, however can safely say it was one of the coolest experiences I’ve had • I like making friends with strangers,

OBJECTIVE
To be an Art Director at CPB and work my hardest to deliver
the best creative my brain has to offer.

I have worked at Crispin for one year now, in the interactive

studio. In one year, I have not only been able to learn a great
deal about the interactive world, but have been lucky enough
to integrate my newfound knowledge with traditional media.

In August, I was given an opportunity to be on a brief for

Volkswagen’s Sign Then Drive. I asked to be paired with
a partner. Instead of just tackling the interactive angle, I
wanted to concept for TV, newsprint, and alternate ambient
media. After all my studio work was complete for the day, I
was able to concept, comp, sketch—do the job that studio so
graciously prepared me for. Our work was bought by the client
and before I knew it, I was off to LA for the most exhilerating
learning experience I think I’ve ever had.

I feel as though the experiences and opportunities I’ve had

here in the last year have prepared me to be an Art Director
at Crispin. All I need is a chance. And if I get it, I assure you
I will not disappoint.
EDUCATION
Carnegie Mellon University
2002 - 2006
BFA Graphic Design + Creative Writing
Minor in Photography

Great Neck North High School

1998 - 2002
I graduated.

Strangely good at science and genetically

programmed to fail at math. Involved in
anything art + design related; played the
french horn in band which guaranteed
me a maximum of 3 friends, and played
lacrosse which made me feel like less of
an art / band nerd. Oh and I got a diploma
which is currently collecting dust in my
parents’ basement.

EXPERIENCE
Crispin Porter + Bogusky
November 2007 - November 2008 (aka present)
Interactive Digital Artist

Kirshenbaum Bond + Partners

May 2006 - November 2007
Art Director / Designer

Amy Sedaris
May 2006 - Sept. 2006
Freelance Book Designer

Designed Amy’s bestselling book “I Like

You: Hospitality Under the Influence.”
Worked out of her tiny West Village
apartment for 4 months. Peed my pants
from laughter on a consistent basis. Also
found out I wasn’t as funny as I previously
thought I was.

SKILLS
- Fluent in French and English.
- Proficient in Adobe CS3 (Ilustrator,
Photoshop, Indesign)
- Photograph with a Yashica Electro 35,
Canonet 28, Canon G9, and my iPhone.
Client: Volkswagen

Credits: Crispin Porter + Bogusky

CD: Andrew Keller

ACD: Mel Kreilein
Copywriters: Sean Smith, Kathreen Graham
Art Director: Jessica Rosenberg
Producer: Aymara Beltramo
Director: Matt Aselton, Epoch Films

Art directed Volkswagen’s 2008 year-end

sales event. Sign Then Drive puts the customer
in the driver’s seat with nothing more than
a signature.
 DAS DOUBLE
: 30 TV

VID: OPEN ON A DEALER TALKING VID: CUT TO DEALER LOOKING PERPLEXED. TWIN #1: —A Passat.
TO TWINS ON THE SALES FLOOR, CUT BACK TO TWINS, SLIGHT PAUSE.
SURROUNDED BY BRAND NEW VID: CUT TO MACHINE MONITOR.
VOLKSWAGENS. TWIN #1: A Passat.
MACHINE: —Jetta
TWINS: [ IN UNISON ] VID: CUT TO MACHINE FLOATING IN.

Hi. We’re here for Sign Then Drive. VID: CUT BACK TO TWINS. TWIN #1
DEALER: Our new computer can match you to LOOKS AT HER SISTER, CONFUSED
DEALER: Hi! the perfect Volkswagen. Then you AND DISGUSTED. TWIN #2 LOOKS
drive it away. HAPPY.
TWIN #1: I just leased a Passat for no money CUT TO OUTSIDE OF DEALERSHIP
down. She wants one too. VID: CUT TO TWIN #2 SIGNING AN
WHERE COUPLE DRIVES AWAY IN
ELECTRONIC TABLET. CUT TO
A NEW ROUTAN. CUT TO MAX.
SIGNATURE APPEARING UP ON
TWIN #2: [ INSECURELY ] Or a Jetta. . .
THE MACHINE’S MONITOR.
MAX: This event is getting very interesting!
TWIN #1: A Passat.
MACHINE: Signature reveals a need for safety
ANNCR: Sign then drive is back. For a limited
and individuality. Perfect Match—
TWIN #2: A Jetta. time, lease select 2009 models for
VID: CUT BACK TO TWINS. TWIN #1 zero down, zero due at signing, and
TWIN #1: A Passat. INTERRUPTS MACHINE. no first month’s payment. It’s what
the people want.
 EARLY PREGNANCY
: 30 TV

VID: OPEN ON A DEALER TALKING VID: CUT TO WOMAN SIGNING ON AN VID: CUT TO OUTSIDE OF DEALERSHIP
TO A COUPLE ON THE SALES FLOOR, ELECTRONIC PAD. CUT TO SIGNATURE WHERE COUPLE DRIVES AWAY IN
SURROUNDED BY BRAND NEW APPEARING UP ON THE MACHINE’S A NEW ROUTAN. CUT TO MAX.
VOLKSWAGENS. MONITOR.
MAX: Oh my! More Routan babies!
DEALER: Hi—Welcome to Sign Then Drive. MACHINE: Swollen loops indicate a nurturing
personality, and an appetite for two. ANNCR: Sign then drive is back. For a limited
WOMAN: So we can get the Jetta or the Eos time, lease select 2009 models for
for nothing down? VID: CUT TO COUPLE’S SMILES QUICKLY zero down, zero due at signing, and
FADE AWAY. CUT BACK TO MACHINE. no first month’s payment. It’s what
DEALER: With just a signature. the people want.
MACHINE: Perfect Match: Routan.
WOMAN: [ TURNS TO HUSBAND, SMILING]
VID: CUT BACK TO COUPLE. MAN LOOKS
How do we decide? PALE AND DEEP IN THOUGHT.

VID: CUT TO MACHINE FLOATING IN. WOMAN: [ TURNS TO HUSBAND, WHISPERS]

Honey, I thought I felt nauseous.
DEALER: Our new computer can match you to
the Volkswagen that’s right for you.
 DAS MATCHMAKER
: 30 TV

VID: OPEN ON A DEALER TALKING VID: CUT TO THE MAN SIGNING AN VID: CUT BACK TO EMBARASSED MAN
TO A MAN ON THE SALES FLOOR, ELECTRONIC PAD. CUT TO HIS AND UMCOMFORABLE DEALER.
SURROUNDED BY BRAND NEW SIGNATURE APPEARING UP ON A
VOLKSWAGENS. BIG MONITOR. MAN: That’s dumb. And not true. . .at all.

MAN: So your computer here can match MACHINE: Curvaceous ‘T’ indicated a love for VID: CUT TO OUTSIDE OF DEALERSHIP
my signature to the Volkswagen clean lines and performance. Perfect WHERE MAN DRIVES AWAY IN HIS
that’s right for me? match: Tiguan. NEW TIGUAN. CUT TO MAX.

DEALER: Yep—Then you drive it away for VID: CUT TO THE MAN NODDING TO THE MAX: This event is getting very interesting.
nothing down. DEALER IN AGREEMENT. CUT BACK
TO MONITOR AS MACHINE CONTINUES ANNCR: Sign then drive is back. For a limited
MAN: Just a signature? TO SPEAK. time, lease select 2009 models for
zero down, zero due at signing, and
DEALER: Sign, then drive. MACHINE: Smooth strokes indicate a passion no first month’s payment. It’s what
for bodywaxing. the people want.
Magic Slate Signature Pad and Signature
Practive pads were proposed as a concept.
Newsprint concepts
I NTER ACTIVE BA N N ER

Interactive banners where you sign your

name and watch your signature morph
into a Volkswagen.
Client: Amy Sedaris

Credits: Freelance for Time Warner/Hachette Book Group

Author: Amy Sedaris

Designers: Jessica Rosenberg + Lenny Naar
Photographer: Todd Oldham

Designed interior of Amy Sedaris’s hilarious

guide to entertaining. The book held a spot
on the New York Times Bestseller list for over
twelve weeks.
A few spreads from the book— How to
entertain your elderly guests, and some
recipes from Amy’s personal archives.
 What the People Want
Client: Volkswagen

Credits: Crispin Porter + Bogusky

CD: Andrew Keller

Interactive CD: Jeff Benjamin
ACD: Carl Corbitt, Anja Duering
Art Director: Nuno Ferreira, Julia Hoffmann
Designer: Jessica Rosenberg
A text-to-vote billboard in Times Square.
People were able to vote by texting, and
almost immediately seeing results on the
big screen.
Client: Wendy’s

Credits: Kirshenbaum Bond + Partners

CD: Gail Barlow

Copywriters: Gail Barlow, Samantha Dunnion
Art Director: Jessica Rosenberg
Designer: Jessica Rosenberg

Art directed and designed the breakfast and

late night campaigns. Also designed food
packaging and gift cards.
Exterior menuboard and in-store
dispenser back.
Since Folger’s Gourmet Selections paired
up with Wendy’s, the challenge here was to
design a premium looking coffee cup.
Designed foil wrappers for Wendy’s
breakfast sandwiches.
Designed gift cards and holders. Challenge
was to make a simple yet elegant design
that people would want to keep in their
wallet and refill.
Art directed Late-Night Connoisseur
campaign.
 2008 Chicago Marathon
Client: Volkswagen

Credits: Crispin Porter + Bogusky

CD: Andrew Keller

ACD: Mel Kreilein
Copywriter: Gina Roberts
Art Director: Jessica Rosenberg

Following art direction and designs were
concepts presented to the client. The goal
was to focus on Volkswagen’s presence at
the marathon by handing out unique shwag
items, as well as promoting the TDI with
environment-friendly products.

Blow up and deflate at your leisure and
bring it while you travel. It’s a lifesaver.
This was a concept where VW sponsors a
Water Bar featuring different purified and
spring water. This would simultaneously
promote their clean disel program and the
new, record-breaking TDI.
Sweaty? Wipe off your forehead with this These clip-on wings were a proposed
VW-branded squeegee made for your face. shwag item that would be handed out to
marathon crowds.
Grow a TDI— Put this mini TDI in water
and watch it grow. Not only is it fun, but
the packaging will inform spectators about
clean diesel and how helpful it is to the
planet.
Place these shoe-fresheners inside your
sneaker for extra comfort and enjoy the
lovely scent. Once removed from the
packaging, a real air freshener is inside
for you to hang in your car.
Runner GPS Kiosks—Enter a runner’s
bib number and let the VW GPS Tracking
System pinpoint their location. With one
more touch, you’ll have a map from here
to there, so you can catch up and cheer
them on in person.
The iPhone turns into a GPS for the race.
Locate the VW Garage, rest stations and
other marathon sites by downloading the
app. Also allows you to track a runner by
their bib number.
POSTERS
The following are a few posters I have designed
in the past few years.
Designed a series of posters to promote
a Don Julio Tequila cocktail called
Riviera Margarita.
 Routan Pre-Sell
Client: Volkswagen

Credits: Crispin Porter + Bogusky

CD: Andrew Keller

Interactive CD: Jeff Benjamin
ACD: Carl Corbitt
Art Directors: Jessica Rosenberg + Nuno Ferreira
Designer: Jessica Rosenberg
Since the Routan isn’t a typical minivan,
this microsite lets you select and customize
your family members. Choose from the
characters displayed, and toggle between
hair color, style, skin tones, etc. When
done, print out your family as a portrait
or as stickers to put on the back of your
new VW.
For Routan’s pre-sell campaign with
UPromise, the main idea was that you
can simultaneously learn about the new
Routan while learning how to speak
German. If you bought a Routan early,
you would receive $1,500 towards your
child’s college tuition. Created a direct
mail piece where you can actually punch
out the flashcards.
LOGOS
The following are various logos I designed.
Designed a branding and identity system
for Wyndham Hotels. Each logo varies
by color and typeface, pertaining to the
character of each hotel.
 Global Packaging
Client: Burger King

Credits: Crispin Porter + Bogusky

CD: Rob Reilly

ACD: Paul Caiozzo
Art Directors: Jessica Rosenberg + Daisy Chavoshi
Designers: Carlos Lange, Denise Soberon

Art directed a global packaging system for

Burger King. The original goal was to convey
“Have it Your Way” by using no words and
strictly visuals.
PARTY CRASHING
Out of boredom and questionable insanity, I
decided to crash black tie affairs in Pittsburgh
(when I was in school). I showed up wearing
black, carrying a tri-pod and was good to go.
THANK YOU
jrosenberg@cpbgroup.com
-or-
jessicarosenb@gmail.com
-or-
(303) 949-4456