STAGES ORGANIZATION SHOULD GO THROUGH TO BECOME A GOOD CORPORATE CITIZEN

STAGE DEFENSIVE COMPLIANT MANAGERIAL STRATEGIC CIVIL What companies do Why do they do it Example

ORGANISATIONAL LEARNING
It goes through five stages: y It s not our job to fix that. y We ll do just as much as we have to. y It s the business, stupid. y It gives us a competitive edge. y We need to make sure everybody does it.

SOCIETAL LEARNING
y Transformation of responsibilities y Companies are helping in societal changing

issues Ex: Pharmaceutical Industry Levi Strauss

O R G A N I S A T I O N A L L E A R N I N G

THE CIVIL- LEARNING TOOL

CIVIL Higher Opportunity Green Zone

STRATEGIC MANAGERIAL

COMPLIANCE

DEFENSIVE LATENT

Risky Red Zone EMERGING CONSOLIDATING INSTITUTIONALIZED

ISSUE MATURITY

How Nike Just Do It????????????

BEING GOOD DOESN T ALWAYS PAY

Affect on fundamentals of a company: short and long term view of investors Reinventing business lead to major change in organization Dilemma in Nike s policies Responsible business strategies Toward civil action

THANK YOU