LOVELY PROFESSIONAL UNIVERSITY ACADEMIC TASK - 1 School of Business Name of the faculty member: PP Singh Course No: MGT635

Class: MBA Max. Marks: 20 Objectives of Academic Activity Topic Homework 1 The students are required to visit to the nearby rural area (preferably any rural fair like Rural olympus in Ludhiana or any such fair) and talk to at least 50 people and try to find out the influence factor behind their purchase decision on the following items(3/6) a) TV b) Mobile phone and operator services c) Education for their children d) Financial services like banks, LICs e) Motorcycle The survey is to be conducted with the help of a questionnaire and students are required to represent the data of all such Questionnaire with the help of charts, tables etc. Finally students are required to do a SWOT analysis of the market leader and its nearest competitors in each of the aforesaid Product/service categories... Course Title: RURAL MARKETING Semester: 4 Date of Allotment: 27/01/12 Organisation Section: QE816 Date of Submission: 21/02/12 Model Data collection-8, Data representation-2, Analysis of the data-10 Department of Management