Ans2: Startegies like market development, product development, market penetration & diversification can only be implemented on a market

which is appropriated segmented. Market segmentation allows a firm to operate with limited resources as it enables a small firm to compute successfully with a large firm by maximizing per unit profits & per segment sales. There can be numerous market segments depending upon geographic, demographics & behavioral breakdowns, but in order to evaluate potential market segments strategists needs to determine the characteristics & needs of customers so that their similarities & difference can be identified & they can be targeted effectively.

Ans3: Strategy evaluation has become as important as organizations face dynamic environment in which key external & internal factors after change quickly & dramatically. Success today is no quarter of success today so strategies need to be critically evaluated & modified (if needed) with frequent internals depending upon external & internal events & environments.