Professional Documents
Culture Documents
Graphic Design Lively Cities
Graphic Design Lively Cities
2011
I. LOGOTYPE
1. LOGO
I. LOGOTYPE
2. SHADES
BLUE:
YELLOW:
ORANGE :
GREEN:
GREY:
I. LOGOTYPE
2. SHADES
A B A
D C D D
BLACK 80 %
BLACK 70 %
BLACK 60 %
BLACK 50 %
I. LOGOTYPE
1. VARIATIONS
I. LOGOTYPE
1. CLEAR SPACE
a a
I. LOGOTYPE
1. CLEAR SPACE
a a
I. LOGOTYPE
1. MINIMUM SIZE
To preserve the integrity and the readability of the logo the minimum sizes are the following
35 mm
45 mm
II. TYPOGRAPHY
1. FONTS
III. DOS
III. DONTS