Business Concept:

Describe precisely your product/service/Intellectual property license/process etc? What are the key benefits that your product/service provides, to address the customer's problem/challenge? How is your product or service different from existing solutions and mention the factor which give you competitive advantage over the rest?

Market Analysis:
What is the market in which your companywill operate? Identify the segment of the market you can serve or you plan to serve in future, Describe the growth rate and recent trends ofyour market that may represent disruptive changes or opportunities for new players like you? Who are your potential and rurrent, direct and indirect competitors in market? How you anticipate established companies reacting to the introduction ofyour product/service? State the entry and exit barriers ofyour market?

Customers Analysis:
Who will be the potential illstomers/consumers ofyour product? Where are your target illstomers located? How will you reach your illstomers? State all the methods ofyour Sales Strategy

Eureka!

Pagel

Business System Description:

How will the product/service be developed (possible plan to build the product or implementing the service to check the feasibility option), manufactured, marketed and sold? How will your business generate profit? What will be your Revenue Mechanism?

Does your business create measurable social and/or environmental benefits? If possible quantify these benefits. Describe how this will add value to your business proposition.

Swnmarize projections for revenue, cost and return on investment (RaI projections).

What are your major short-term goals?

Financial Analysis:
How much capital do you require for starting up? How do you plan to obtain it? Describe both external as well as internal sources, What is the expected average cost of sales to sell your product? What are your major out-of-pocket expenses? How much do you estimate these will be for years 1-3? What else do you want from prospective investors? What's the strategy for providing return to the investor?

Eureka!

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