Guerilla Marketing has emerged over the last 20 years as a means to gain maximum exposure through minimal cost to the company. Guerilla Marketing tactics can often be praised for their originality, or blamed for being a nuisance, or a danger to local communities. The author contends that the effects ON BRAND EQUITY can be either positive, negative or neutral.
Guerilla Marketing has emerged over the last 20 years as a means to gain maximum exposure through minimal cost to the company. Guerilla Marketing tactics can often be praised for their originality, or blamed for being a nuisance, or a danger to local communities. The author contends that the effects ON BRAND EQUITY can be either positive, negative or neutral.
Guerilla Marketing has emerged over the last 20 years as a means to gain maximum exposure through minimal cost to the company. Guerilla Marketing tactics can often be praised for their originality, or blamed for being a nuisance, or a danger to local communities. The author contends that the effects ON BRAND EQUITY can be either positive, negative or neutral.