MARKETING MYOPIA

Click to edit Master subtitle style

3/5/12

MARUTI GYPSY One of Indias first Utility Vehicle Positioned as Off runner. Attacked Jeep category of Mahindra Failed to capitalise on First mover adv. Mileage awful. No Investment in Brand 3/5/12

AMBASSADOR Indias first car Costs High,rattling sound,same looks No Change in Pdt(only Cosmetic changes) Indica a mkt changer

3/5/12

GOLD SPOT The zing Thing Popular in younger segment Lost out to Fanta and mirinda

3/5/12

Jenson and Nicholson First to bring in Tinting segment High on Brand equity Inventory a problem

3/5/12

MARKETING MYOPIA

Better vision of distant issues than near ones Focus on Selling & Increasing Prodn No Focus on Customer Satisfaction

3/5/12

STRATEGY: Cos. Should be : More Customer Focussed Innovative Understand Customer Desires Proper Mkt Research and Intelligence Feedback from Customers
3/5/12

CASE STUDY ANALYSIS

1.Objective 2. Criteria 3. Alternatives 4. Evaluation of alternatives 5.Conclusion

3/5/12

Mr.X has been working as a Senior Mktg Professional in Co. A for the last 10 yrs. He takes VRS to start his own business only to close it within a year due to bankruptcy. He has 2 optionsto ask Co.A to rejoin them or go to Co.B which being a competing firm has asked Mr.X to join subject to divulging trade secrets of Co.A.
3/5/12

What should Mr.X do?

THANK YOU

3/5/12