Prepared By :1)Ronak B.

Kalavadiya 2)Dharmesh patel

1
2 3 4

Competition can be Examine in two way

Industry Market

Group A
Narrow line Lower mfg.cost Very high services High price

High

Group C
Moderate line Medium mfg.cost Medium service Medium price

Quality Low

Group B
Full Line Low mfg.cost Good service Medium price

Group D
Broad line Medium mfg.costs Low service Low price

b
c d
Strong verses Weak Close verses Distant Good verses Bad

1
New customer More Usage

2
Position defense Flank defense Preemptive Defense Counteroffensive Defense Mobile Defense Contraction Defense

3
The possibility of provoking antitrust action Economic cost Pursuing the marketing activities The effect of increased market on actual and perceived quality

There are mainly three types of competitive strategies

1
A. Defining the Strategic objective and opponents
It can attack the market leader It can attract firms of its own size that are not doing job and are underfinanced. It can attack small local and regional firms

B. Choosing a general attack strategy

Frontal Attack Flank Attack Encirclement Attack Bypass Attack Guerrilla Warfare

C. Choosing a Specific Attack Strategy

2
I. II. III. IV. Counterfeiter Cloner Imitator Adapter

1
1