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    Anish Jacob
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    Hyper market sales of air conditioners presents some cons including requiring home delivery within 24 hours of order in the capital, providing a 5-6% margin, needing merchandisers to sell units, challenges with the current vehicle fleet delivering to stores like Carrefour, product registration costs of 2000-3000 R.O., low reported sales volumes for air conditioners as competitors offer a wider range of goods, and a 48 hour service response time for complaints. However, establishing a presence could boost the brand image due to high customer traffic in malls.

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    Hyper market sales of air conditioners presents some cons including requiring home delivery within 24 hours of order in the capital, providing a 5-6% margin, needing merchandisers to sell units, challenges with the current vehicle fleet delivering to stores like Carrefour, product registration costs of 2000-3000 R.O., low reported sales volumes for air conditioners as competitors offer a wider range of goods, and a 48 hour service response time for complaints. However, establishing a presence could boost the brand image due to high customer traffic in malls.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    73 views3 pages

    Hyper

    Uploaded by

    Anish Jacob
    Hyper market sales of air conditioners presents some cons including requiring home delivery within 24 hours of order in the capital, providing a 5-6% margin, needing merchandisers to sell units, challenges with the current vehicle fleet delivering to stores like Carrefour, product registration costs of 2000-3000 R.O., low reported sales volumes for air conditioners as competitors offer a wider range of goods, and a 48 hour service response time for complaints. However, establishing a presence could boost the brand image due to high customer traffic in malls.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Hyper market-Cons

    Home delivery to be done with 24hrs with in capital from the date of LPO issued. Margin to be given b/w 5-6 % on back end model Merchandiser required for selling AC in hypermarket. Delivery of units to hypermarket like carrefour will be unmanagebale with the current fleet of vehicles.. Product registry to cost between 2000-3000 R.O per product.. Volume of Sale for air conditioner is very low as information gathered from the market competitors..most of them having entre range of consumer durable goods.. Service for complaints registered to be rectified with 48 hrs,else units gets replaced. Daikin not keen in participating in hyper sales..since the cost for entry is not justifiable

    Hyper market-Adv
    Brand Image can be enhanced considering the footfall in malls..

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