KHOA THNG MAI DU LCH MARKETING 54 Nguyen Van Thu Quan 1 TP.

Ho Ch Minh
T : 8241733 8292170 Fax : (84.8) 8221210 Website: www.tm.ueh.edu.vn Email: tmdl@ueh.edu.vn

TRNG AI HOC KINH TE TP. HO CH MINH

TP. Ho Ch Minh, ngay 26 thang 12 nam 2011 KE HOACH THC TAP TOT NGHIEP LP THNG MAI KHOA 34
I) MUC CH YEU CAU: 1. Muc ch Tao ieu kien cho sinh vien tiep can tnh hnh kinh doanh va quan tr kinh doanh thc te tai doanh nghiep e thc hanh va nang cao cac ky nang quan tr a c trang b tai trng. Qua nhng kinh nghiem thc tien thu hoach them doanh nghiep, giup sinh vien ket hp vi phan ly luan a hoc e cung co ve mat phng phap luan sang tao khoa hoc trong cach thc x ly tnh huong va ra quyet nh quan ly mot cach co hieu qua trong cong tac sau nay. 2 .Yeu cau: - Sau thi gian thc tap tot nghiep sinh vien phai hoan thanh chuyen e tot nghiep. - e tai cua chuyen e tot nghiep phai gan lien vi phan thc tien a nghien cu tai doanh nghiep, c s chap thuan cua giao vien hng dan va c can bo quan ly co tham quyen cua doanh nghiep nhan xet ve tnh trung thc va chat lng cua chuyen e. II) NOI QUI THC TAP: Trong thi gian thc tap, sinh vien phai tuan thu noi qui thc tap nh sau: - Sinh vien phai nghiem chnh chap hanh noi qui cua n v thc tap. - Sinh vien phai chap hanh s hng dan cua chuyen vien hng dan thc tap va thc hien ay u nhng cong viec do n v thc tap phan cong. - Sinh vien phai tuan thu theo s hng dan cua giang vien hng dan va khong c t y oi giang vien hng dan thc tap. III) THI GIAN THC TAP: T ngay 03 / 01 / 2012 en 08 / 04 / 2012 STT 1 2 Cac cong viec trien khai Thi gian

Sinh vien t tm a iem thc tap va gap Tuan au tien cua giang vien hng dan t thc tap Lam bao cao thc tap tot nghiep + xac Muon nhat 1,5 thang nh ten chuyen e tot nghiep va thong qua sau khi bat au t giang vien hng dan thc tap Sa cha bao cao va e cng chuyen e Muon nhat trong theo s ch dan cua giang vien hng dan tuan tiep theo (neu co) 2

Lam chuyen e tot nghiep theo e cng a Muon nhat trc khi c thong qua va trnh cho giang vien hng ket thuc t thc dan ban thao tap 2 tuan Chnh sa ban thao sau khi nhan c y Trong thi han thc kien ong gop cua giang vien hng dan + tap

ong tap + xin xac nhan cua c quan thc tap va nop chuyen e thc tap cho giang vien hng dan

IV) NOI DUNG THC TAP: Trong thi gian thc tap sinh vien phai hoan thanh bao cao thc tap tong hp va chuyen e tot nghiep.

1) Noi dung cua bao cao tong hp: the hien khai quat tnh hnh hoat ong
san xuat kinh doanh cua cong ty va mot so nh hng phat trien cua cong ty. T o co the lam c s cho viec la chon e tai thc tap tot nghiep.

2) Noi dung cua chuyen e tot nghiep: Sinh vien chon cac e tai do bo
mon e ra e viet chuyen e tot nghiep. Neu co e tai do c quan thc te yeu cau, sinh vien phai xin y kien cua GVHD. V) DANH MUC CAC E TAI DO BO MON E RA KINH TE DOANH NGHIEP THNG MAI: 1) 2) 3) 4) 5) 6) 7) 8) 9) Mot so bien phap nang cao li nhuan cua Cty thng mai, XNK Mot so bien phap nang cao doanh so ban Cty thng mai, XNK Mot so bien phap cai thien tnh hnh tai chnh Cty thng mai, XNK Mot so bien phap nang cao hieu qua s dung von lu ong cua Cty thng mai, XNK Mot so bien phap nang cao hieu qua s dung von co nh, hieu qua au t xay dng c ban Mot so bien phap nang cao hieu qua hoat ong kinh doanh tai 1 Cty thng mai, XNK Cac bien phap giam chi ph trong hoat ong kinh doanh thng mai, XNK Phan tch tnh hnh ban hang Cty thng mai, XNK Phan tch tnh hnh lao ong tien lng Cty thng mai, XNK

QUAN TR THNG MAI: 1) am phan, ky ket hp ong XNK cho tng mat hang cu the, tng oi tac cu the. Nhng bai hoc va kinh nghiem rut ra c t qua trnh nay. 2) Cac giai phap nang cao (ay manh) hoat ong XK mot mat hang cu the cua Cty 3) Cac giai phap nham nang cao (ay manh) hoat ong XK cac mat hang cua Cty vao mot th trng cu the. 4) Quan tr hoat ong XK cua Cty. Nhng rui ro va giai phap phong chong cu the 5) Quan tr hoat ong ban hang cua Cty 6) Quan tr hoat ong ban le cua Cty 7) Cac giai phap e tao lap va phat trien thng hieu cua Cty 8) Quan tr hoat ong dch vu giai tr tai. . . 9) Quan tr hoat ong dch vu tin hoc tai. . . . 10) Quan he cong chung. Nhng kinh nghiem va giai phap e phat trien P.R tai Cty MARKETING QUOC TE: 1) the 2) Chien lc tham nhap th trng the gii cua 1 mat hang cu Chien lc xuc tien xuat khau cua Cty X

3) 4) 5) 6) 7) 8) 9)

Chien lc tham nhap th trng Viet nam cua Cty X Nghien cu th trng xuat khau cua Cty X Lap ke hoach d an kinh doanh cua 1 san pham Chien lc san pham xuat khau cua Cty X Chien lc phan phoi xuat khau cua Cty X eMarketing Lap ke hoach Marketing xuat khau 1 san pham

VI) PHAN CONG HNG DAN THC TAP: e sinh vien thc tap at ket qua cao, trng ai hoc Kinh te Tp.Ho Ch Minh va Khoa Thng mai Du lch e ngh quy c quan theo doi giup sinh vien trong qua trnh thc tap. Ve pha nha trng va Khoa, chung toi phan cong cac giao vien sau ay trc tiep hng dan va ch ao thc tap: 1) GS TS. Vo Thanh Thu 2) GS TS. oan Th Hong Van 3) TS. Le Tan Bu 4) TS. Ngo Th Ngoc Huyen 5) TS. Bui Thanh Trang 6) Th. s. Pham Th Truc Ly 7) GV. Nguyen The Hung 8) Th. S. Tran Thanh Sn 9) Th.s. Nguyen Van Chu 10) Th. S. Quach Th Bu Chau 11) GVC. Tran Hu Hanh 12) Th. S. Nguyen Cong Dung

VII) HNG DAN VE HNH THC CUA CHUYEN E TOT NGHIEP: Hnh thc chuyen e tot nghiep phai tuan thu ung cac qui nh sau:

Ba cua chuyen e tot nghiep la ba co boc nha. Khi sinh vien c chon lam Khoa luan tot nghiep, ba cua Khoa luan tot nghiep phai la ba cng, ch ma vang Chuyen e co khoi lng khoang 50-70 trang, khong ke phan phu luc Font: vni-time, size:13, paragraph line spacing: 1.5 line, kho giay A4, in 1 mat. So th t trang anh gia va pha cuoi moi trang. c tnh la trang 1 khi bat au vao noi dung chnh (m au), con cac phan trc o anh so th t theo i, ii, iii nh le trang giay: Top: 3.5cm Bottom: 3 cm Left: 3.5 cm Right: 2 cm Header: 2 cm Footer: 1.5 cm Th t sap xep cua chuyen e tot nghiep 1. Trang ba ngoai (ba cng) 2. T lot (giay trang) 3. Trang ba trong 4. Li cam n 5. Nhan xet cua c quan thc tap 6. Nhan xet cua giao vien hng dan 7. Tom tat e tai 8. Muc luc 9. Danh sach cac bang bieu 10. Danh sach hnh ve, o th 11. Noi dung cua e tai : - Li noi au

- Chng 1: Ly luan c ban ve.. - Chng 2: Tnh hnh thc te ve - Chng 3: Chien lc hoac giai phap - Ket luan (Cac chng va ten do GVHD xem xet va sa cha) 12.Phu luc A 13.Phu luc B 14.Tai lieu tham khao 15.T lot (giay trang) 16.Trang ba sau

Quy nh cu the cho tng noi dung nh sau: 1) 2) 3) 4) 5) Trang ba ngoai: trnh bay theo hnh so 1. T lot (giay trang) Trang ba trong: Noi dung gan nh trang ba ngoai Nhan xet cua c quan thc tap Nhan xet cua giao vien hng dan

6) Li cam n: Li cam n nen danh cho nhng ngi thc s giup vao viec hoan thanh nhiem vu c giao cua mnh, do o khong nen dan trai li cam n en qua nhieu ngi, lam mat tac dung li cam n. Li cam n phai het sc chan thanh, khong khuon sao. 7) Lu y: Lu y tranh cam n sai ngi, sai ho ten chc vu ngi c cam n. 8) Muc luc, anh so trang. Chuyen e phai co muc luc tong quat. Ngoai muc luc tong quat co the them muc luc rieng cho tng phan cua chuyen e. Neu co nhieu phu luc, cung co muc luc cho phu luc. Muc luc nen bao gom ca cac tieu muc e de tra cu. 9) Li m au bao gom: - at van e - Muc ch nghien cu - Pham vi nghien cu - Phng phap nghien cu - Ket cau e tai
Lu y: Sinh vien bat buoc phai dung chc nang Insert + Index and Tables + Table of Contents cua phan mem MS-Word e tao bang muc luc nay. D nhien muon dung chc nang nay phai biet tao style. Dung chc nang nay, bao cao se mang hnh thc rat chuyen nghiep, lai de cap nhat so trang khi phai thay oi so trang.

10)

anh so chng: V du: Chng 1: 1.1 1.1.1 1.1.2 1.2 1.3 Chng 2: 2.1 2.2 2.2.1 2.2.2

11) + +

Cach trnh bay bang Dung Word e trnh bay bang. Cac cot cua bang can phai canh ngay hang ung chuan: Cot so-thng ngay hang phai

Cot ch-thng ngay hang trai Cot so thap phan (cot so le)-ngay hang theo dau phay thap phan (Lu y: tranh dung cot ngang hang gia) Hang cuoi cung cua bang thng cung cap tong so (ngha la phai cong lai cac cot can tong so) + + Moi bang phai co mot tieu e at tren (khong di) bang Neu co nhieu hn 2 bang trong khoa luan, moi bang phai anh so th t. Sau ay la mot bang trnh bay ung quy cach

Bang 2.1* Phan tch tnh hnh kinh doanh cua cong ty A 2009 -2010 n v tnh: STT Danh muc Nam 2009 Nam 2010 So sanh 2009/2010

Tong cong (Nguon: Bao cao ke hoach nam 2010 cua cong ty) (neu ay la d lieu th cap) 2.1*: So 2 la so chng, so 1 la so th t cua bang bieu trong chng 12) Tai lieu tham khao Chuyen e thc tap co tham khao nhieu tai lieu khac. Phan nay ghi noi dung cac tai lieu ma sinh vien oc va trch dan trong qua trnh thc hien chuyen e. Ch ghi cac tai lieu thc s tham khao Viec s dung nhng oan van, thong tin cua ngi khac trong bao cao la chuyen bnh thng, nhng phai ghi ro xuat x. Cach viet tai lieu tham khao phai theo ung chuan mc quoc te nh trnh bay di ay: Sach: xep theo th t Alphabet cua ten tac gia, gom cac thong tin sap theo th t sau: ho va ten tac gia, ten sach (in nghien, nha xuat ban, ni xuat ban, nam xuat ban. Th du: Geogre Kleinman, Mastering Commodity Futures & Options, Pitman Publishing, Great Britain 1997 Lu y: Ten Viet Nam thng ghi ay u ho va ten, oi vi ngi nc ngoai e ho trc sau o la cac ten khac viet ch tat. Tap ch: Tai lieu trch dan t tap ch se co cac thong tin sau: ho ten tac gia, ten tap ch (in nghieng), bo (volume- in am), so trang, (nam xuat ban- e trong ngoac)

TRNG KHOA TM - DL

TRNG AI HOC KINH TE TP. HO CH MINH KHOA THNG MAI DU LCH - MARKETING

CHUYEN E TOT NGHIEP

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