Vision: To become a well known and trustworthy provider of health care services among masses while achieving profitability.

Mission: To enable unhealthy people (customers) of Rawalpindi region (geographic location) live healthy lives and contribute to the betterment of society (concern for society). In pursuit of this mission, our hospital is committed to provide good quality medical treatments and solutions using updated diagnostic devices (technology). The firm recognizes the privacy of each patient (self concept) and is aimed to achieve profitability by increasing its number of patients (financial and growth concern) through improved customer service irrespective of patients gender and ethnicity (Concern for public image). The firm fully trusts the competencies of its employees and treats them with respect and dignity (concern for employees).